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14 types of social media every marketer should know

Sprout Social

For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. How brands can use social networking sites: Post, share and respond to audience content.

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How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity SMM

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

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Measuring your Social Media Impact? Meet your new Best Friend!

Harp Interactive

Not only does it pull in your website traffic ranks and graphs from Compete.com, Alexa and Quantcast, Social Website Analyzer also categorizes your website’s social presence into buckets with hyperlinks for each including: Search engine results for social back links for Google, Bing and Yahoo.

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How PR and Social Media Can Work Together

Webbiquity SMM

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). Likewise, any other blog or media coverage, or bylined articles by the company, are shared via social media sites. Share this on Facebook.

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Three Overlooked Ways to Improve SEO Results

Webbiquity SMM

Social Media: while social media adoption is rapidly increasing, these efforts aren’t always coordinated with SEO or appreciated in terms of search benefits. Links from social bookmarking sites can improve the rank of content-rich pages buried in your site’s navigational structure. Share this on Facebook.

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Web Presence Optimization, Reloaded

Webbiquity SMM

The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Also, keep in mind that search is no longer just Google.

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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Increase your search engine rankings: Social media profiles (especially those on Twitter , Facebook , and LinkedIn ) frequently rank highly with major search engines. Creating keyword-rich profiles around your brand name can help generate traffic for your both your social-networking sites and your company’s Web site.