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How to Integrate Overall Business Goals into Your Facebook Strategy

Mindjumpers

As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. How to choose your brands Facebook KPIs – A practical approach.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

Choose your social channels. It seems like every social media manager we know got the same Slack message last year. Pro Tip: Have an impartial third party drop your boss a link to 6 Things You Should Never Say to Your Social Media Manager.). Facebook marketing strategy. Source: Hootsuite.

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