Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

Brands 130

Brands Facebook Influencer Campaign 130

Pixlee

DECEMBER 1, 2020

Influencers have the power to affect the buying habits of their followers by uploading original—sometimes sponsored—content to social media platforms like Instagram, YouTube, Snapchat, Facebook or LinkedIn. Success with influencers in driving retail sales depends largely on first partnering with the right type of influencer for your brand.

Retail 60

Retail Influencer Marketing Authentication 60

The Realtime Report

DECEMBER 13, 2013

Facebook: 1.15 via Facebook. Amazon Is Most Popular Retailer on Pinterest In Terms of Content Shared. Retailers are putting out their best efforts on Pinterest for the 2013 holiday season. Out of the top ten retail sites, web content from Amazon is most shared on Pinterest, followed by Walmart and then Apple.

Retail 150

Retail Social Networking Tumblr Statistics 150

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. By 2014 mobile is predicted to overtake desktop Internet usage.

Mobile 167

Mobile Retail Marketing Smart Phone 167

The Realtime Report

DECEMBER 19, 2013

The latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over £1 billion (around $1.89 Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth. billion) in the UK. billion (or more than $3.58

Mobile 142

Mobile Statistics Retail Advertising 142

Mindjumpers

DECEMBER 16, 2010

Mobile marketing is becoming increasingly important. In case you are not convinced: according to Morgan Stanley, within five years the number of mobile Internet users will surpass the number of desktop Internet users. And, according to the TNS Digital Life report, mobile users spend 3.1 Mobile is part of the mix!

Mobile 232

Mobile Smart Phone Trends Banking 232

Ari Herzog

AUGUST 30, 2012

I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. I see merchants show off what social networks they are on and what mobile technologies you can use inside the store. My gym has Twitter and Facebook decals on the front door (bottom right). Your experience is changing.

Retail 130

Retail Social Media Small Business Compete 130

Twist Image

JANUARY 30, 2018

Lots of information about Facebook and our health in the past few episodes. In fact, there's a big push around just how health mobile devices and social media are to our health (and our kids). Everyone thought Amazon was going to kill retail stores. In fact for retailers, this was a massive leap forward. mobile device.

Retail 55

Retail Mobile Advertising Industry 55

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. Their mobile app makes it easy to shop on the go, and features like price comparisons, personalized ads, discounts and sales enable a world-class online shopping experience. Facebook marketplace.

Retail 126

Retail Apparel Discount Fashion 126

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? A good Facebook chatbot can answer customer questions, track packages, make product recommendations, and even close a sale any time of the day or night.

Facebook 145

Facebook HootSuite Retail Conversation 145

Sprout Social

MARCH 13, 2017

It has become second nature for consumers to turn to social networks like Facebook and Instagram on their morning commute, during the day while on-the-go and even as they wind down in the evening. To turn on Facebook push notifications, go to Settings > Inbox Notifications > Facebook Notifications in the Sprout mobile app.

Notification 63

Notification Mobile Instagram Engagement 63

The Realtime Report

OCTOBER 25, 2012

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. Mobile engagement on Facebook rose 4X since Facebook Timeline rolled out.

Engagement 194

Engagement Automotive Brands Paid Search 194

Sherrilynne Starkie

MARCH 26, 2018

This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. Facebook introduces new shopping features. Facebook's new store sales optimization brings the power of machine learning to help retailers show ads to the people who are most likely to make an in store purchase.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Ignite Social Media

MARCH 11, 2019

With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to place all their eggs. If you are wondering where to spend your ad dollars outside of Facebook, look no further. Best for : These ads are meant to help drive in-store traffic to specific retail locations.

Advertising 112

Advertising Social Media Real Estate Facebook 112

The Realtime Report

SEPTEMBER 3, 2012

More and more, online retailers are offering a variety of rewards that encourage customers to continue shopping with them. Point collection is quickly becoming a popular way for mobile apps to encouraging return business, especially with younger generations. Loyalty apps don’t just stop with members-only discounts, however.

Loyalty 177

Loyalty Mobile Discount Foursquare 177

The Realtime Report

OCTOBER 31, 2012

Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter. To share photos of their cups in Halloween costumes, fans must use the hashtag #DresseDD when they tweet @DunkinDonuts or post to Instagram. .”

Mobile 145

Mobile Instagram Twitter Loyalty 145

Janet Fouts

MARCH 16, 2020

Comcast and T-Mobile upgraded everyone to unlimited data for the next 90 days. And T-Mobile is working with Lifeline, a federal program that provides service to those with low incomes to add free data up to 5GB for the next 60 days. Comcast made their Xfinity hotspots open to anyone for free.

Retail 169

Retail Health Care Microsoft Guidelines 169

The Realtime Report

NOVEMBER 20, 2012

Last week the Gap announced a social media promotion for the holidays: the brand’s Facebook fans can send their own photos as real, printed postcards to their Facebook friends – for free. The cards usually cost $0.99 each, but Gap is giving away up to 1 million free postcards through the end of the holidays.

Retail 164

Retail Facebook Startup Mobile 164

Social Media Strategies Summit

MARCH 25, 2021

These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. Zimba Boosts Average Order Value With Facebook Shops. Teeth-whitening brand Zimba was among the earliest adopters of Facebook Shops, eager to assess whether the social commerce platform would help it drive sales. Source: Facebook ).

Examples 223

Examples Retail Instagram Buy 223

Small Business Mavericks

NOVEMBER 28, 2014

By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. Where Is Facebook Going With This?

Video 137

Video Facebook Marketing Retail 137

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users.

Retail 139

Retail Instagram Buy Social Media 139

Jon Loomer

MAY 10, 2016

If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. Let’s take a closer look… Facebook has made big updates to Dynamic Ads and Website Custom Audiences. Dynamic Product Ads Are Now Dynamic Ads. Dynamic Ads for Instagram.

Hotels 113

Hotels Travel Facebook Advertising 113

Ignite Social Media

FEBRUARY 27, 2020

The State of Facebook Fan Growth. We took a sample of 47 Facebook pages and, on average, the pages in this sample grew at a median of 1% over the course of a year. We also looked at the top brand pages on Facebook. Facebook Launches New Pinterest-Like App ‘Hobbi’. Pinterest Launches Program to Verify Retailers.

Trends 117

Trends Social Media Sample Samples 117

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Bonus: Get the Facebook advertising cheat sheet for 2022. How does Facebook ad pricing work? this year, I’d have $432.

Cost 94

Cost CPC Facebook HootSuite 94

Twist Image

JUNE 16, 2013

While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.),

Retail 80

Retail Committee Forums Mobile 80

The Realtime Report

JANUARY 28, 2020

80% of People Prefer Facebook’s Old Logo. People overwhelmingly like Facebook’s old logo, according to a new survey from Visual Objects, a portfolio website. Facebook launched its new logo in November to make the platform cohesive with Instagram and WhatsApp, its other brands. People Prefer Slack’s New Logo.

Yahoo 103

Yahoo Retail Survey Hashtag 103

Twist Image

SEPTEMBER 28, 2012

Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never liked Facebook as an advertising platform. I love Facebook as an economy. Facebook is an economy.

Adwords 102

Adwords Facebook Retail Apple 102

Convince & Convert

JUNE 27, 2014

“O n our main [Sprouts Facebook] page , where we see a lot of that great feedback and conversation from our fans, we’ve noticed that they use the ‘L-word’ a lot when they talk about Sprouts. Dana’s team has put together the Sprouts Love Expansion campaign.

Retail 146

Retail Marketing Sports Team 146

Saying It Social

SEPTEMBER 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? With mobile internet use on the rise these numbers are only going to soar. Saying It Social said: Is your business easy to find for local and mobile searchers?

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

The Realtime Report

JANUARY 10, 2013

.” Here are some highlights from the study , which analyzed over 770,000 social media interactions (over the last year) directed at leading retailers and service providers using Conversocial: 91% growth in the response rate of leading retailers. 297% growth in the number of replies brands sent on Facebook and Twitter.

Social Media 188

Social Media Brands Twitter Retail 188

Hootsuite

FEBRUARY 14, 2023

This lets retailers confidently service customers globally, regardless of their time zone. Needless to say, this is a major time saver for retailers. This means that online retailers cannot ignore social media as a sales platform. Garage Clothing uses an AI chatbot to offer always-on support through Facebook Messenger.

FAQ 138

FAQ Retail Team Buy 138

Pam Moore

NOVEMBER 23, 2017

Too many times they think it's just for the big online and offline retailers. By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog.

Social Media 165

Social Media How To Marketing ROI 165

Bill Hartzer

MARCH 3, 2011

While the rise of daily deal sites such as Groupon and the rapid growth in popularity of mobile commerce can certainly be counted as important components of 2010’s e-commerce landscape, the biggest development was surely the social networking integration movement that really took off during the year. This movement wasn’t born in 2010.

Retail 137

Retail Facebook Apparel Applications 137

Twist Image

JANUARY 16, 2015

Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Does this make any sense for mobile? by accident?

Mobile 40

Mobile Advertising How To Analytics 40

Webbiquity SMM

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Trends 217

Trends Marketing Mobile Engineering 217

Sprout Social

MARCH 26, 2019

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

List 107

List Guidelines Facebook CPC 107

Twist Image

FEBRUARY 23, 2017

She explained that, while retailers fawn over the latest glitzy gadget, hoping it'll catch on as the next big thing, people just want to buy stuff as quickly and easily as possible.". According to recent reports , Facebook Chatbots have a 70% failure rate. A mobile device? facebook messenger. mobile adoption.

Retail 68

Retail Microsoft Mobile Data 68