2014 Is The Year Of Social Metrics
Small Business Mavericks
DECEMBER 30, 2013
If you’ve been paying attention to the rise of social media in the past few years, then you know that Facebook has risen to be the No. Facebook is a big traffic referral source for a lot of websites – especially business-to-consumer sites. Tumblr. I believe 2014 is going to be a banner year for social media traffic and social media metrics.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Which metrics are most valuable in evaluating tactical success? Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., Guides to Social Media Metrics and Measures. ” what’s the right metric?
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Social Networks: Winners and Losers [Infographic]
APRIL 17, 2011
the big kid on the social media block is Facebook. Some Takeaways: Facebook is more popular among women. Tumblr is the fastest-growing platform, while MySpace is declining the most rapidly. Here in the U.S.,
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
BlitzMetrics ($) | Social media dashboards for your brand that monitor content across Twitter, Facebook, YouTube, Instagram, Tumblr, and more. Facebook Insights (Free) | Facebook’s built-in tool provides Facebook Page owners with metrics around their content.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
71% of companies now have a presence on Facebook. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 hours, on facebook it’s 3.2 ” Facebook Stats.
Media Relations: A Quick Test to Pitch the Right Outlets
JULY 23, 2015
Almost anyone can quickly create a Tumblr or WordPress blog, write a few quick articles and voila! It is a metric from one to 100 created by a company called Moz in an attempt to emulate the trust and authority that Google gives to sites. By Matt Sommer.
What Keeps The Chief Marketing Officer Awake At Night? - Part 2
SEPTEMBER 25, 2013
How could Facebook buy Instagram for close to a billion dollars? What was Yahoo thinking when they acquired Tumblr for nearly the same amount? The idea is that most brands have a tremendous amount of (what I call) "linear data" (this can anything from traditional advertising metrics to email capture to customer service information). The data and analytics allows for these types of definitive metrics today. facebook. tumblr.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Social Media Metrics and ROI.
How to Fix Your Social Media Marketing Strategy
Convince & Convert
SEPTEMBER 1, 2015
The best social media strategic plans are tools-agnostic , and set forth objectives and metrics that supersede any particular social venue. Step 4: Select Success Metrics.
The Value Of Blog Comments
JANUARY 12, 2012
Forget the popularity of platforms like Twitter , Facebook , Google+ , LinkedIn and more. They can share the link on Facebook. They can comment on the link that they shared on Facebook. It's going to be hard to generate comments and community going forward as more disruptions and tools to share (look at Tumblr , etc.) tumblr. twitter facebook. In the beginning God created the Blogs and the RSS. And it was good.
The Marketing Agency Of The Future
MARCH 15, 2013
How do agencies ensure their future by being able to help brands sell more and build stronger loyalty in such a disrupted and disintermediated world where every individual is consuming so much media in so many different channels and, in the same breath, are their own media channels (look no further than Facebook , YouTube , tumblr , Twitter and more)? facebook. tumblr. Is there a future for the advertising agency as we have known it to date?
The Small Wins From Social Media
APRIL 23, 2013
There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook. It''s not just Facebook. While billions of people are connected, the vast majority of these individuals keep their social graphs to a manageable number of connections (recently, Facebook reveled that the average user has about 200 connections ). You could look at other individual channels (like Facebook, Google + , Instagram , Tumblr , LinkedIn , etc.) facebook.
Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard
The Realtime Report
AUGUST 17, 2012
Facebook: 955 million active users. Tumblr: 69 million blogs. via Tumblr. Facebook followed with 19%, Twitter with 16%. However, when asked which channels they use most often, B2B marketers named LinkedIn, Facebook and Twitter almost equally.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.
The 17 Best Social Media Management Tools
MARCH 27, 2017
The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more.
Blogging Is Dead (Again)
FEBRUARY 21, 2011
Why go through that, when you can tweet your life away in 140-characters (or less) on Twitter , update your Facebook status, shoot a quick video with your webcam and upload it to YouTube or just post whatever is going on in your life to a tumblr lifestream? Reading, research, critical thinking, writing, editing and publishing isn't like posting a picture to tumblr or texting off a tweet. They're different beasts and they deserve different forms of metrics and comparison.
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. IMHO, they should be able to give you insight on the way your competitors are using the major social networks like Facebook, Twitter, LinkedIn and YouTube.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
What are the best days and times for Facebook updates? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The least popular major networks are Flickr, Tumblr and StumbleUpon. ( But…20% of all divorces are blamed on Facebook.
Social Networking Stats: Instagram Has 90 Million Active Monthly Users, #RLTM Scoreboard
The Realtime Report
JANUARY 18, 2013
Facebook: 1 billion active users. via Facebook. Tumblr: 90 million blogs. via Tumblr. Related Stories Teens Prefer Tumblr Over Facebook Instagram Users Share Over 200 Photos Per Second On Thanksgiving 84% Say Company Leaders on Social Media Provide A Competitive Edge.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
Social Crawlytics allows you to crawl a domain to drill down on social metrics by URL and author. Curalate is a great option for image-focused content on Pinterest, Instagram and now Tumblr. Facebook is the primary emphasis for Shareablee.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Social Media Metrics and ROI. The Social Media Metrics That Truly Matter by iMedia Connection. ” Tumblr and Google+ Tips & Tactics. How to (Properly) Use Tumblr to Market Your Brand by Search Engine Journal.
Klout Now Measures 10 Social Media Websites For Influence
Small Business Mavericks
AUGUST 11, 2011
I recently noticed that the service has added several other social media services to its metrics, which increases its value a hundred-fold (though I’d still say it’s overly weighted toward Twitter). Among the services that Klout now tracks are: Tumblr – A blogging platform somewhat like a cross between Twitter and Blogger. It’s been measuring the activity on Twitter, Facebook, and LinkedIn for some time now. Social Media Klout social media metrics
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Why Tumblr?
This Week in Social Media – 5/29/2013
Social Media Marketing
MAY 29, 2013
Of note: Slide 5 showing the disparity between time spent and ad spend on print, Internet and mobile; and Slide 27 showing that Facebook was the only platform whose usage dropped from 2011 to 2012. Metrics/Measurement/Big Data Philip Sheldrake asks " What, exactly, is the value of social?
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
Hotjar is a tool that offers some interesting metrics that you cannot get from Google Analytics. It’s also an excellent Google Keyword Planner alternative as it provides exact monthly search volumes along with many other useful metrics.
This Week in Social Media – 6/5/2013
Social Media Marketing
JUNE 5, 2013
While Facebook and Twitter receive the bulk of attention, other networks such as Pinterest, Google+ and Foursquare also rank well. Now, with a special Chrome browser extension, you can avoid seeing TV spoilers on Facebook and Twitter. A roundup of relevant links affecting our industry.
28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)
JULY 11, 2016
But Sreenivasan,, former chief digital officer at New York’s Metropolitan Museum of Art, wasn’t—he shared the news far and wide on Facebook, and asked for advice on what he should do next, even linking to a form inviting friends to give advice. The videos taking over Facebook.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Facebook is the largest social network and is unlikely to fall to any “Facebook killer” application anytime soon; Google is going to keep trying to build its own social network until it manages to create one that attracts more users than lawsuits), many practices are still evolving.
How Instagram Makes Communities Better
JULY 3, 2012
Consider the Facebook profile picture: How many of your friends have fancy borders and effects in their photos? In this example, Instagram has improved a facet of the Facebook platform. Facebook. Tumblr. Metrics back-up your claims.
“Growth Hacking” – Ignore the Hype
JULY 30, 2014
Image: daryjeki via Tumblr, CC 4.0. Growth hacking” comes from a combination of the “faster is always better” and “newer is always better” mentality – contrasting Internet products like Facebook and Dropbox with tangible products like shampoo and couches.
5 Free Social Media Analytics Tools – With Recommendations from Experts
FEBRUARY 4, 2016
While there are paid plans for enterprise size customers, Klear’s free tools not only give you social media analytics for Twitter, Instagram and Facebook, you can also get a fresh perspective on your influencers.
How to Use Analytics to Increase Instagram Engagement
FEBRUARY 8, 2016
Have a clear, fantastic avatar that you use on Instagram as well as Twitter, Google+, Facebook. Your friends, fans and followers on Facebook, Twitter, Tumblr and Google Plus need to know about your Instagram profile. Post your Instagram photo to Facebook.
Did You Miss? 22 MUST READS of 2013
DECEMBER 29, 2013
“We often associate social networks with hyper-growth, a perception largely fostered by growth infographics of Facebook, Twitter and Pinterest that get shared all around. 3 improved social media metrics to implement in 2014 (SBOSM).
Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Ad Industry Metrics. While Facebook continues to be the social media juggernaut, dont count blogging out. Facebook had 139.1 NM Incite did not separate blog readers from writers; its numbers include all unique visitors to Blogger, Wordpress and Tumblr. Facebook Marketing Conference: Whats On Tap? Coca-Colas New Tumblr Shares Happiness. Facebook. Facebook. Facebook.
The 10 Golden Rules Successful Social Media Managers Live By
JUNE 9, 2016
What works for Instagram may not work for Facebook and vice versa. Start with the “ Big 4 ” when measuring marketing results: Social media metrics (followers, reach etc) , channel (how people arrived at your website) , consumption (page views, time on page, etc) , conversion.
This Week in Social Media – 5/22/2013
Social Media Marketing
MAY 22, 2013
Women are more likely to use Twitter, Pinterest and Facebook Men are more likely to use Google+, LinkedIn and YouTube Marketwired determined that people under the age of 40 are increasingly using social media to inform investment decisions. A roundup of relevant links affecting our industry.
24 Full Service Tools to Manage B2B Social Media
SEPTEMBER 30, 2010
Networks Supported: Facebook, Twitter. Networks Supported : Twitter, Facebook, LInkedIn, Foursquare, Wordpress. MediaFunnel is the Business Social Media (BSM) platform that will put you firmly in control of your organization’s Twitter and Facebook use. Networks Supported : Facebook, Twitter. Networks Supported: Facebook, Twitter, Flickr, Wordpress, Blogger. Networks Supported: Facebook, Twitter, LinkedIn. Networks Supported : Facebook, Linkedin, Twitter.
Interview with Social Media Influencer: Robin Fray Carey
Social Media Citizens
MAY 24, 2011
Recent studies have shown that Facebook ads don’t have a lot more traction that traditional online advertising, but peer recommendations and brand advocacy, or “word-of-mouth” is the single most critical marketing tool that exists today.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
What type of posts generate the most engagement on Facebook? Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. You’ve likely seen the statistic that if Facebook were a country, it would be the third-most populous on earth.