Tumblr – Why, How & Who?

Mindjumpers

Most brands today are active on Facebook, Twitter and maybe Instagram. But if you’re one of the cool kids now, you rule Tumblr! Because Tumblr has potential. Today there are more than 170,000 million Tumblr blogs with 200,000 visits each month.

Tumblr’s Revenue Per Visit Jumps 340% Year-Over-Year

The Realtime Report

Revenue per visit Q4 2013 [Adobe report] Visits from Facebook still provide the highest return, but Tumblr just rose to the #2 slot in terms of revenue per visit, with a 340% increase from last year. The actual numbers: a visit from Facebook is worth $1.22. from Tumblr, $1.10.

Trending Sources

Ad Opportunities on Twitter, Foursquare and Tumblr

Mindjumpers

For brands with a presence on Facebook, Twitter etc., In this post, we look at the ad opportunities on Twitter, Foursquare and Tumblr, beginning with Twitter that offers three different ad products. Tumblr. Tumblr has begun to offer paid advertising.

How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Other social media efforts for Campbell’s Go include: Tumblr: Campbell’s Go has its own Tumblr page, which features similar content to the Facebook page.

General Electric Hosts a Virtual Science Fair On Tumblr

Convince & Convert

To host this campaign, General Electric has introduced a new “#6SecondsScience Fair” Tumblr , which serves as a virtual home for the best submissions. Throughout this time window, the best videos are being posted on Tumblr, but fans can further share across Facebook, Twitter or Tumblr.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity SMM

Facebook is only second place in this category, which is different because they lead in most other aspects. Twitter comes in at a close third, with Tumblr and Instagram rounding out the top five. Facebook and Twitter are not even close to LinkedIn, but they are still being monitored.

Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements.

How to Use Tumblr and Automated Tweets to Drive Awareness

Convince & Convert

Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.”.

A Comprehensive Guide to Your Social Media Image Sizes

Pamorama

Harnessing the power of images makes your social media marketing more powerful and memorable. Profile Image Dimensions for Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, YouTube, Tumblr, and Vine. Facebook profile photo size. Facebook cover photo size.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group.

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Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

Pamorama

There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on Facebook, and applying the rule of thirds on Instagram. Employing these tactics will help your social media marketing efforts pay off.

Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.

Twist Image

Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. At the DLD conference this year, Galloway presented a fifteen minute blast of data titled, The Four Horsemen - Amazon, Apple, Facebook and Google. Instagram was an amazing acquisition for Facebook.

Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That''s the news you get when you read the Business Insider article, Marissa Mayer''s Biggest Problem With Tumblr, Summed Up In A Single Quote. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. It''s not just Tumblr. facebook.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Top executives: social media marketing is for thee, but not for me.

Always Up-to-Date Guide to Social Media Image Sizes

Sprout Social

These links will make it easier for you to navigate to the specific social media image sizes per network: Facebook. Tumblr. Facebook Image Sizes. billion monthly active users, Facebook is the world’s largest social network. Tumblr Image Sizes.

Top Social Media Stats of 2012

The Realtime Report

Facebook User Worth Up To $118 (Feb 3): According to Facebook’s SEC filings, the site now has over 845 million active monthly users. At the high end, that means the market would place the value of the content and other interactions produced by the average Facebook user at $118. UPDATE: At Facebook’s current valuation of $57.4 UPDATE: By Nov 2012, Tumblr reached 20 billion pageviews per month.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success?

Evolving Social Landscape – Social Media Channel Updates in 2016

Ignite Social Media

Facebook. Facebook Live – Live streaming becomes available to everyone through Facebook Live. Facebook Reactions – For many years, users only had the ability to “like” a post. Tumblr. The world of social media is constantly changing and evolving.

Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids

Mindjumpers

As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. Jamie Burg and Kevin Beck have done Tumblr ads for Saks Fifth Avenue and Lincoln Motor Co.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Facebook.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business.

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity SMM

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Know your market (B2B).

How Facebook Could Become Irrelevant

Waxing UnLyrical

After surpassing 1 billion users this past month, Facebook has become an institution that appears to have some staying power. But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent.

Essential Content Marketing Editorial Calendar Template Every Marketer Can Use

Pamorama

It is vital to plan, manage, and optimize your content marketing initiatives. . Today’s portfolio of content channels — websites, blogs, Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest, Tumblr, Instagram, SlideShare, Flickr, etc. —

The New Face Of Content Marketing

Twist Image

In a river of tweets or a flood of a Facebook newsfeed, even the most interesting of content will last a few hours (maybe a day or so. Will this have them running for the virtual doors at Facebook, Vine , Tumblr , Google + and beyond? Through the years, the smartest content marketers are the ones who understand not only the pulse of their network, but how to pulse out that content in a way that is congruous with the audience. content marketing. facebook.

How to Be a Problogger on Tumblr

ProBlogger

I noticed this in a big way; my blog, called I Love Tumblr , which focuses on Tumblr tips and tutorials, had a huge influx of new traffic (especially to my Tumblr vs Posterous article—no surprise there). I also started to receive a ton of emails from former Posterous users asking me if the Tumblr platform was right for them (or whether WordPress or Blogger was a better choice). Being a problogger on Tumblr. Mastering the Tumblr platform.

Funny Business: The Best Digital Marketing Humor, 2013 Edition

Webbiquity SMM

One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off. In marketing, that’s called “work.”

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Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

The Realtime Report

Facebook: 955 million active users. Tumblr: 69 million blogs. via Tumblr. LinkedIn Is Most Important Social Network for B2B Marketers. Facebook followed with 19%, Twitter with 16%. The #RLTM Scoreboard: Social Networking Stats for the Week.

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Do You Need A Degree In Digital Marketing And Social Media?

Twist Image

How important is a formal education for a career in marketing? What about digital marketing and social media? Universities and colleges now offer courses in the area of digital media, online strategy, social media, web analytics, search engine marketing and more. From a professional perspective, these courses and degrees are not compulsory to have in order to be successful in digital marketing. career in marketing. digital marketing. facebook.

What Keeps The Chief Marketing Officer Awake At Night? - Part 2

Twist Image

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don''t understand why something is happening in the business world. How could Facebook buy Instagram for close to a billion dollars? What was Yahoo thinking when they acquired Tumblr for nearly the same amount? chief marketing officer. digital marketing.

Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

Every time I hear of companies blocking Blogging Sites, Facebook, Twitter, and other Social Media sites, it makes me wonder what curmudgeon or poorly informed leader is calling the shots and what experience drove them to make the decision.

Content Creation – From Quantity to Quality

Mindjumpers

To truly master relevancy, we believe that only Community Managers who have grown up and are based in the local markets can create content with real authenticity and within the right context. That’s why Facebook is global, but social is local.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. Which content marketing tactics and formats are gaining or losing favor? B2B Marketing Insider ).

Social Networks: Winners and Losers [Infographic]

Pamorama

the big kid on the social media block is Facebook. But a look at social networks around the world shows that there are many platforms competing for niche markets. Some Takeaways: Facebook is more popular among women. Here in the U.S.,

49 Tactics to Atomize Your Content Marketing

Convince & Convert

Content atomization (a term first coined by Todd Defen from SHIFT Communications) as defined in our workshop means: Content atomization = Taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. 49 Ways to Atomize Your Content Marketing.

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Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite.

The Marketing Agency Of The Future

Twist Image

In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. It is not uncommon for internal marketing teams to have senior chops in the areas of creative development and analytics down to community management, loyalty program management and even the day-to-day handling of certain media activities (like search engine marketing, affiliate marketing and more).

30 Resources and Tips for Using Pinterest to Market Your Business

Pamorama

I just started playing around with the platform, collecting images about social media and marketing and other topics. . Here are some resources, tips, and tricks to help you get up to speed and begin marketing your company on Pinterest. Brand Marketing.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter.