Jon Loomer

SEPTEMBER 5, 2023

According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. According to Meta’s 2023 2Q earnings , the Facebook Average Revenue Per User (ARPU) in Europe was $17.88 We’ve had a free Facebook and Instagram up until now.

Advertising 186

Advertising Instagram Facebook Privacy 186

Waxing UnLyrical

AUGUST 22, 2012

Facebook stock is not doing very well. Some are even beginning to question whether Mark Zuckerberg can continue as the leader of Facebook (somewhere, the Winklevoss twins are howling with laughter). In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that.

Privacy 198

Privacy Facebook Apple Yahoo 198

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential is immensely high, given the number of active users it has. What is Facebook marketing? Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

SocMed Sean

JULY 18, 2018

It’s been a few months now since the big announcement of that Cambridge Analytica was gaming Facebook by leveraging lacking policies regarding the harvesting of data using Facebook apps. If you don’t want your private data on Facebook, then don’t post it there. Un-tag yourself when a friend tags you in a photo.

Privacy 184

Privacy Facebook Social Networking Discount 184

Jon Loomer

SEPTEMBER 30, 2020

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. It doesn’t mean that Facebook is wrong here.

Facebook 212

Facebook Privacy Advertising Report 212

Sherrilynne Starkie

JULY 19, 2014

This is one of our Facebook Ads (Photo credit: The Cyphers Agency). Now advertisers have a new way to manage Facebook ads on the go. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. This new service will be a boon to busy marketers. PLEASE LIKE MY FACEBOOK PAGE.

Facebook 319

Facebook Mobile Privacy Advertising 319

Forbes Social Media

JUNE 15, 2021

Facebook-owned WhatsApp is unlikely to move out of India, its biggest market, but concerns loom about data privacy, freedom of speech and mass surveillance.

Privacy 95

Privacy Data Facebook Marketing 95

Jon Loomer

APRIL 18, 2022

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The Facebook algorithm, based on the mention, would infer an interest in green cheese. In the first study, the researchers created 14 new Facebook user accounts.

Study 203

Study Facebook Advertising Research 203

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. Until Apple’s ATT privacy prompt goes live — and probably weeks or months thereafter — we really don’t know how much this will impact us. Facebook’s made a lot of changes over the years. Look, I get it.

Advertising 216

Advertising Facebook How To Privacy 216

Sprout Social

SEPTEMBER 30, 2022

Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. Marketers need to constantly stay on top of these updates so they can make full use of the platform’s potential and keep up with the competition.

Facebook 116

Facebook Privacy How To Film 116

Ignite Social Media

AUGUST 31, 2020

A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. But current events have made our team wonder what impact new changes will have for social media marketers. Merging of Instagram Messages and Facebook Messenger. Facebook shut down Gifts in 2014.

Trends 180

Trends Facebook Instagram Privacy 180

Ignite Social Media

SEPTEMBER 4, 2019

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. This will allow the system to maximize its ad inventory to meet the demands of marketers, which may reduce costs in the short-term.

Trends 146

Trends Facebook CPM CPC 146

Jon Loomer

OCTOBER 17, 2020

There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. In order to take advantage of these audiences, you’ll first need to register your app with Facebook. In order to take advantage of these audiences, you’ll first need to register your app with Facebook.

Activities 205

Activities Facebook How To URL 205

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. Another issue is privacy.

Trends 147

Trends Strategy Marketing Authentication 147

Webbiquity SMM

JANUARY 11, 2013

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. After an intense user backlash and a decline in numbers, Instagram pledged to readjust its terms to tighten up privacy.

Social Networking 171

Social Networking Privacy Policies Foursquare 171

Forbes Social Media

OCTOBER 22, 2021

Shares of major tech companies fell after Snap earnings showed that Apple’s recent privacy changes will hurt advertising revenue for the likes of Facebook, Twitter and Google.

Google 99

Google Twitter Privacy Facebook 99

Sherrilynne Starkie

AUGUST 17, 2014

I usually only follow celebrities on Facebook if I have actually met them in person, such as Jim Carrey, who I met about 30 years ago when he did a surprise gig at Yuk Yuks in Ottawa. I have never met Ricky Gervais, but he’s pretty darned funny and seems to be in charge of his own Facebook page, so I follow him. Related articles.

Facebook 281

Facebook Privacy Features Social Media 281

Jon Loomer

SEPTEMBER 30, 2020

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. What Does This Mean? How Will This Impact Your Advertising?

Facebook 147

Facebook Privacy Advertising Report 147

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. Webinars are a great sales tool for marketers. The Advantages of Webinars via Facebook Live.

Facebook 190

Facebook How To Hosting Groups 190

Jon Loomer

NOVEMBER 24, 2021

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. But, you can do it.

API 207

API Conversation Facebook How To 207

Ignite Social Media

MARCH 18, 2021

There are currently over 80 million businesses worldwide using Facebook Pages. Armed with that knowledge, one might also assume that managing a brand page on Facebook would be rather simple, especially with over 14 years of optimizations and improvements within the platform. Accessing Business Accounts.

Brands 155

Brands Facebook Issues Privacy 155

Sherrilynne Starkie

JUNE 16, 2013

Facebook has introduced the use of hashtags ! This week, Facebook announced rolled out a series of features that surface some of the interesting discussions pe ople are having about public events, people and topics. Related posts: Facebook news today. Facebook graph search and your privacy. Related articles.

Hashtag 312

Hashtag Facebook Tumblr Privacy 312

Techipedia: Tamar Weinberg

SEPTEMBER 11, 2012

The recent proliferation of social media networks has increased awareness of online privacy issues. On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. Online privacy is an issue that impacts ALL of us. This could not be further from the truth.

Privacy 162

Privacy Activities Microsoft How To 162

Sprout Social

JUNE 15, 2020

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. How does GDPR affect marketing on social media?

Social Media 131

Social Media Privacy Marketing Policies 131

Jon Loomer

OCTOBER 29, 2023

Facebook sends you traffic until videos get prioritized. Google and Facebook ads send you traffic until the costs double and you run ads less often. You drive people to your website with your email list until privacy regulations and other changes impact open and click rates. Each platform is a spoke in your marketing wheel.

Privacy 154

Privacy Cost Organization Google 154

Jon Loomer

MARCH 28, 2018

In a very brief statement , Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. An example: A car dealership wants to reach people in the market for a car. They then pass it on to Facebook.

Facebook 168

Facebook Advertising Privacy Retail 168

Oktopost

MAY 29, 2018

There’s no doubt that Facebook is a force to be reckoned with. But lately, it hasn’t been smooth sailing for the social giant, which faced growing privacy and misuse concerns. The tactics Facebook has used […]. A meteoric growth, combined with a successful acquisition strategy, made it a social powerhouse, with 2.2

B2B 96

B2B Facebook Privacy Marketing 96

Ignite Social Media

MAY 9, 2018

It has certainly been a trying time for Facebook these last few months. First, it was fake news, and now privacy concerns have hit an all-time high. Facebook lost about $100B in market value over these issues. Is the mistrust among users and a significant loss in valuation enough to take Facebook down? What’s Next?

Facebook 106

Facebook Privacy Advertising Survey 106

Ignite Social Media

SEPTEMBER 30, 2019

Source: Facebook. The off-Facebook Activity tool , also known as “Clear History”, will be launching in the United States on October 1 st. What is Off-Facebook Activity? Users will be able to see a list of websites that have sent information through Facebook through business tools, the Pixel or Facebook Login.

Activities 132

Activities Facebook Advertising Privacy 132

Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. With the current set up there is no limit to what the Facebook pixel can track after a user clicks on an ad. Prioritize the implementation of Facebook’s Conversion API.

Advertising 180

Advertising Facebook Policies API 180

Pam Moore

JUNE 2, 2017

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group. This is why Facebook Groups can be very helpful to your business. Need more help?

Groups 167

Groups Groups Facebook Training 167

Jon Loomer

JUNE 13, 2021

You may have heard that Facebook Analytics is going away after June 30, 2021. There are many great uses for Facebook Analytics, and I’m bummed it’s going away. Unless Facebook adds it, you’ll no longer be able to create these once Facebook Analytics goes away. Go to Facebook Analytics.

Facebook 218

Facebook Analytics Eventful Engagement 218

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Influencer 288

Influencer Brands Policies Privacy 288

Mindjumpers

MAY 18, 2016

Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”. Value for Marketers. There has also been some negative press on Reactions recently, privacy-wise, which seems to be a yearly routine for Facebook now. In Need of Wow’s.

Facebook 162

Facebook Privacy Curation Engagement 162

Socialized

MARCH 12, 2010

We ended up having a great conversation about online privacy, which was made all the more interesting by the students relating their experiences firsthand. Most of the kids knew about Facebook and YouTube. This opened a really interesting discussion about privacy, and the data collected by sites like Webkinz, Nick Jr.,

Privacy 170

Privacy Foursquare Class Sites 170

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. It creates a need for more granular targeting that isn’t impacted by these privacy developments. Facebook offers some options. Facebook Page. On-Facebook Listings.

Facebook 213

Facebook Engagement Advertising Types 213

Ignite Social Media

APRIL 6, 2020

Please see prior posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16 th ) Organic vs Paid Social Media Marketing Before and After the Virus (March 23 rd ) Top Questions Brands Have About Their Social Media Strategy During COVID-19 (March 30 th ). YouTube, TikTok) still plan to do so after the crisis.

Social Media 159

Social Media Marketing Sports YouTube 159