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10 of the best brand storytelling campaigns of 2018

Social Media Strategies Summit

The program is an attempt to turn the stores into community hubs, and sharing the content from these events fosters engagement and loyalty beyond the purchase of products. By including members in the ads, LinkedIn was able to promote loyalty and credibility, all while smashing the idea that the site is only for white-collar business people.

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5 Funny Social Media Predictions for 2018

agora pulse

Ephemeral content literally means disappearing content and it’s already been seen through Snapchat, Instagram, and Facebook stories. However, it’s also true that Facebook is budgeting more than $1 billion in 2018 to produce programming for Watch, a new hub for television shows. Ephemeral content will drive social media managers crazy.