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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

average performance stats for a social platform or industry), it’s difficult to make sense of raw data. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. Did your target audience love your campaign, or was it a flop? But we got you.

Industry 125
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Four Social Media Networking Tips for Every Industry

Webbiquity SMM

Is your industry or field of interest highly visual, like photography or fitness? If you’re more interested in having deep conversations with a lot of back-and-forth commentary, then try Facebook, Twitter, or LinkedIn. You can either search for specific people within your industry, or you can search for subjects within your field.

Industry 235
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New B2B Targeting Options for Facebook Ads

Jon Loomer

Given how stagnant Facebook ads targeting production has been the past couple of years, it’s nice to have some positive news about something added. Meta announced new B2B targeting options for your Facebook ads. “IT decision-makers” is a segment of people in the IT industry based on their job titles.

B2B 217
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Making waves: Unexpected industries innovating on social

Sprout Social

But if you work in a technical or niche industry, it might seem like you don’t belong on social. No matter your industry, you can make waves on social media. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries.

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Industry benchmarks to inform your social media presence

Sprout Social

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. How social stacks up across industries.

Industry 121
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Industry certification a must for social media career success

Sherrilynne Starkie

Industry programs fit the bill, too. The resumes I see that have Google AdWords , Facebook Blueprint , Hootsuite Academy or similar accreditation are much more likely to make the first cut. The post Industry certification a must for social media career success appeared first on Sherrilynne Starkie.

Industry 170
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Facebook Outlines New, Privacy-Focused Approach to Advertising, In-Line with Industry Shifts

Social Media Today

Facebook has outlined several alternative approaches to ad performance tracking.

Industry 198