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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 188
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Why Do We Need a Social Media Policy?

SocialFish

While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” Of course you need a social media policy. Every social media practitioner ( Maddie, Lindy , and me to name a few) will tell you that you need one.

Policies 222
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AMA Handbook of Public Relations Published

Bill Hartzer

Before the invasion of YouTube , Facebook , and bloggers, the Internet was embraced by visionary PR professionals working feverishly to develop online content to advance a client’s agenda. Public relations icon Robert L. Hardcover). Dilenschneider has been a public relations professional for over 40 years.

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers.

Review 152
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Top Social Media and Marketing Books of 2010

Webbiquity SMM

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Why Social Media Is Like Getting Stoned

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > Why Social Media Is Like Getting Stoned Why Social Media Is Like Getting Stoned by Tamar Weinberg on April 20, 2010 Share This is a guest post by Todd Mintz.