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AMA Handbook of Public Relations Published

Bill Hartzer

Before the invasion of YouTube , Facebook , and bloggers, the Internet was embraced by visionary PR professionals working feverishly to develop online content to advance a client’s agenda. Public relations icon Robert L. Hardcover). Dilenschneider has been a public relations professional for over 40 years.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Here are the types of data you should capture for five of the largest social platforms: Facebook Competitive Analysis Image source How often do they post? What do they say in their Facebook intro copy? What types of media do they post? What’s the percentage split of each post type? What tabs or features do they use (e.g.,

Analysis 186
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Why Do We Need a Social Media Policy?

SocialFish

Regardless of your beliefs about social media, it is here to stay – 500 million people on Facebook or 175 million registered users of Twitter can’t all be wrong. To combat these issues, associations wrote email policies for the employee handbook and trained their staff on the proper business use of email.

Policies 222
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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ). Twitter Facebook Google+ LinkedIn Share This Too: Richard Bagnall Returns to #measurePR (Pt.

CPM 204
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I Invented Facebook » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Here’s the real Facebook, long before I joined the social network myself: Truthfully, it doesn’t matter who invented Facebook. Here’s the real Facebook, long before I joined the social network myself: Truthfully, it doesn’t matter who invented Facebook. Facebook is like Classmates.com.

MySpace 102
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Top SocialFish posts of 2010

SocialFish

Facebook Groups And Facebook Pages – Everything You Need To Know. Eleven Killer Facebook Page Applications For Your Nonprofit. Facebook Will Own You. How do I “move” people over from our Facebook Group to our Facebook Page? Clarity over control in action: The Red Cross Social Media Handbook.

Postrank 170
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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). Twitter Facebook Google+ LinkedIn Share This: a Recap of #measurePR with Richard Bagnall (Pt. Also, congratulations to Fleurie Amorette (a first-time chatter!) Based in the Washington, D.C.,

Storify 200