Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Browsed a Facebook Group? For example, have you sent an email today?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MARCH 30, 2021

Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. The company viewed social media as a massive, unorganized focus group. . — Jordannn (@lockha12) August 15, 2018.

Questions 123

Questions Data Focus Group Analysis 123

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Laurel Papworth

FEBRUARY 19, 2013

What if instead of checking a thousand people, instead of ringing those poor souls when they get home from work and are trying to get dinner on the table, we could just check in on what they were thinking, facebooking, tweeting about? What if we could go on Facebook and have a look at 11.5 Does Facebook do Sentiment Analysis?

Research 107

Research Nielsen Sentiment Facebook 107

Sprout Social

MARCH 7, 2022

Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. If your team often relies on paid social, use any of the following in-network survey tools to get more out of your budget. Facebook Brand Survey Tests.

Survey 92

Survey Brands Sentiment Template 92

Sprout Social

JULY 6, 2023

Social media data is information collected from social media networks that demonstrates how users share, view or engage with your content or profiles, and the content or profiles of your competitors. Track conversations around your brand Social is like a 24/7 focus group.

Data 132

Data Social Media Metrics Analytics 132

Hootsuite

OCTOBER 13, 2020

Imagine your business just released a product and everyone is talking about it on social media. There are thousands of Instagram posts, Facebook posts, and tweets. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. You need more context.

Sentiment 145

Sentiment Analysis Template Templates 145