The Liberation Of Comments And The New Storytelling

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There's no question that they could have pushed this even further by adding a "Comment On Facebook " call to action as well. When someone responds to a Blog post in their own Twitter feed, they are helping the Blogger to make their content more shareable and findable. Everyone now has a publishing platform - in one form or another (we can point to Twitter and Facebook for democratizing publishing even more than Blogging, Podcasting and YouTube has). facebook.

Facebook Is About To Explode (In A Good Way)

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Facebook is just getting started. But that''s not the reason you should reconsider what Facebook can do. In the past few years, Facebook has made some significant moves that have placed it on a course for a more expansive offering. The big new thing about Facebook. While everyone was paying attention to the stock price yesterday, Facebook also announced something called "embeddable posts" (more on that here: Mashable - Facebook Introduces Embeddable Posts ).

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A New Way to Calculate What Facebook is Worth to Your Business

Convince & Convert

Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you? The number of Facebook “likes&# you’ve accumulated is akin to your email list.

10 Reasons Why You Should Give Facebook Live Video a Go


Have you tried using Facebook Live Video to communicate with your audience? This week I want to explore Facebook Live in a little more depth than I’ve done before. Today (below) I’m going to share 10 benefits of giving Facebook Live Videos a go.

The "I Like You" Myth

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The brands that want to win in the Social Media space can start with a very simple tactic: make all of the interesting things that they do as shareable and as findable as possible. The brands that make their content as shareable and as findable as possible are the brands who will find and connect with the people who are actually interested in them. How often do you run into a Facebook page for a brand that you like and the main call to action is "like us on Facebook!"

What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

Search is no longer just Google and Bing; the second- and third-largest “search engines” by volume of searches are YouTube and Facebook. Web presence optimization provides a structured approach for maximizing your “findability” online. Web presence optimization (WPO) is the art and science of being found online.

Repetition is In and Blogging Is Back

Debbie Weil

over Facebook and Twitter. Each post is searchable and findable (unlike ephemeral Tweets and threaded Facebook discussions). Photo by Sydney Stokoe. One of the (feeble) reasons I give for not blogging frequently enough is that I don’t like to repeat myself.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. are they more likely to use Facebook or a specialized discussion forum?

Don't Quit. Yet

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Are you thinking of quitting Twitter or Facebook or Blogging? The people that are really enjoying it are now considering quitting Facebook and Twitter for it. Today, Hugh MacLeod , decided to quit Twitter and Facebook. In his Gapingvoid Blog post, "Reclaim Blogging": Why I'm giving up Twitter and Facebook , he says: "Keeping up a decent blog that people actually want to take the time to read, that's much harder. facebook.

Are Brands Confusing Advertising With Marketing?

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Facebook , YouTube , Twitter , blogs, whatever are ambiguous. They are publishing and content channels that enable the content to be as shareable and findable as possible (when done well). They balked at Facebook, until they were forced to understand that the work is about creating social stories that make sense in the context of the newsfeed. facebook. It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr.

The Business (To Business) Of Social Media

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Yes, we're all excited when a big brand scores a slum dunk and everyone gets all excited about capturing likes on Facebook , but the dirty little secret of the Internet is this: is you think that social media is good for consumer brands, it's much more powerful for those in the business to business space. They're on Facebook, Twitter and LinkedIn. For those used to Facebook and Twitter, this is all very obvious. facebook.

You Don't Have A Branding Problem.

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How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? Making the content that you are creating as shareable and as findable as possible? facebook. You have a marketing problem.

Some Questions About Your Questionable Content

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Do you know how long an effective Facebook post should be? But, that was the latest headline from Fast Company in an article titled, The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online. How long should a Facebook post be? Is our content both findable and shareable to everyone that it needs to be? facebook. facebook post. Marketers, we have a problem. If I told you forty characters, what would your reaction be?

Why Email Needs A Facelift

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That these young people are abandoning email and using platforms like texting, chat or even Twitter and Facebook to communicate with one another. We need to make it as shareable and as findable as possible to those that need it. facebook. There has got to be something better than email.

The Most Exciting Thing Happening In Digital Right Now

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It's not Facebook. If those community members derive value from what the entrepreneurs are offering, they will naturally make the Kickstarter project shareable and findable to everyone that they know. facebook. amandapalmer commerce creativeprojects creativity crowdfunding entrepreneur entrepreneurship facebook ideation kickstarter neweconomy onlinecommunity patronofthearts pebbleepaperwatch sethgodin startup theicarusdeception twitter wikipedia youtube

And You Will Know Us By The Trail Of Content

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I see people sharing and commenting on all sorts of compelling content in places like Twitter , Facebook , LinkedIn , Pinterest and on their own blogs, etc. We live in a day and age when the content that is created is now all indexable, shareable and findable forever. facebook. What's your endgame? You won't be surprised to know that so few brands actually have an answer to that one, specific, question.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Pinterest is doing a great job of driving traffic, leads, and sales,” Jesica Meher outlines six benefits of Pinterest, from generating inbound links to integration with existing Twitter and Facebook accounts.

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Removing Technology

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Making your content as shareable and as findable as possible. Connecting to the people who truly do want to be connected to you (not just the ones who "like" you on Facebook because you're subtly bribing them). facebook. content digitalmarketing facebook innovation marketposition marketing marketingdepartment marketingrevolution mobile socialmedia story technology viral

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Facebook. This post explores YouTube, Twitter, Facebook, and Flickr. Facebook.

Are You Ready to Listen Differently in Social Media?

Convince & Convert

But if they tweet or leave a Facebook comment, will you even see it? It was only findable because he had location-tagged the Mall. Image via

Slimy Sales And Marketing Tactics

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I'd much prefer that Twist Image makes itself as findable and as shareable as possible. Look at what a brand is willing to do simply get someone (anyone) to like their brand on Facebook. facebook. Are you a salesperson? How does that sentence make you feel? Most people say that they either hate sales or hate salespeople and yet, those same people fail to realize that everything we do in life is sales.

Unfriend, Defriend, Kill Your Friend

Ari Herzog

Studies from the Pew Research Center and the New York Times indicate the typical American has 245 Facebook friends and knows 600 people both on and off the social network. In other words, if you’re a typical American, 355 of your peeps don’t use Facebook.

Has Search Replaced Bookmarking?

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Most people used bookmarking as a way to remember where a piece of content was (or to make it more findable to others). We didn't have online social networks like Twitter and Facebook to ask our "friends" questions. I'll often ask my connections on Twitter and Facebook if I need something specific (i.e.: Things are findable. facebook. Is there really a need for online social bookmarking services anymore?

The Art Of Marketing

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Build something - pieces of content or whatever it may be - and make them as shareable and findable as possible, with the hooks built into them to have that social impact. Brands think that they need to keep up a frenetic pace of posting on Facebook or Snapchat, for example. facebook. What an amazing day we had at The Art of Marketing in Toronto today.

UTM Tracking: The Major Key of Social ROI

Sprout Social

Now let’s break this recipe down: Source: Which platform the traffic will be coming from (Twitter, Facebook, LinkedIn, etc.). Return on investment for social is no longer a mystery, but findable with the right tooling, structure and diligence.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Share this on Facebook.

Content Is Everywhere - The Changing Tide Of The Internet

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Facebook begins distribution of their "like" button, so that consumers can "like" anything on any site (not just within the walls of Facebook). You can read more about this here: Facebook Isn't (Just) A Destination. It's something that companies like News Corp , The New York Times and even Google and Facebook could learn from. You can read it on Facebook, on a Blog aggregator and you can comment anywhere you wish (on Twitter , YouTube.

The Other Side Of Comments And Community

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I Blog to make the content I think about as shareable and findable as possible. Anyone can now use platforms like Twitter , Facebook , YouTube and even a Blog of their own to comment and feedback and extend the community or conversation. facebook. What can someone new to the Social Media world do to find and attract readers while building their own community? This was one question that was asked of Gini Dietrich during a recent Podcast.

Sharing Is Caring (And Selling)

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At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). facebook. What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day.

At it's ? Social Media Is Our Teacher.

Diva Marketing Blog

Your presence, especially on open social networks e.g. LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. One of the aspects of social media that I like most is what is at the very ?. Try as we might (and we certainly keep trying!) we can't corral it.

The Art And Innovation Of Listening

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As more and more people leverage platforms like Facebook , Twitter , YouTube and blogs to publicly share their love or hate for a brand, the more complicated responding becomes for organizations of every size that are not accustomed to handling customer service issues out in the open. facebook. It's never been easier to hear what your consumers are saying about you behind your back.

One Last Comment About Blog Comments (Hint: They're Back)

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Some notable sites had decided to shut their comments down, and allow the discourse to flow wherever it may (on Twitter , Facebook , someone else''s blog, etc.). To me, what makes any piece of content "social" is how shareable and findable it is. Yes, the links were shared on Facebook, Twitter and beyond. facebook. I''ve missed you. How have you been? Sadly, I shut the commenting functionality on this blog down on April 16th of this year.

Everyone’s a curator now…

The Way of the Web

We’ve already seen that to some extent with the rise of simpler tools such as Tumblr, or the amount of video and photo content which is being shared on Facebook every day, along with the immense volume of videos on Youtube.

What Kind Of Marketer Are You?

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Yes, a TV show that you can run an ad on is similar to a Facebook page where you can run an ad on. How do we open up our brand to make the things we sell more shareable and more findable? Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals.

Fetching Friday – Resources Mashup & Kitten Meets Hedgehog


Now more than ever, websites need to make sure that the elements of usability and findability are in the proper ratios. Be sure to follow Kristi on Twitter , Facebook , and Google+.

Your 2011 Digital Marketing Reboot

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We also can't ignore the powering growth of Facebook. Over the holiday break, Facebook was named the most visited site in 2010. Don't forget about the social media spaces: Twitter, Facebook, LinkedIn , etc. What about your more visible profiles in places like LinkedIn, Facebook and Wikipedia ? Are you findable? to be shared in places like Facebook and Twitter with ease? facebook. Just how serious is your business about the digital channels?

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The 3 Building Blocks of a Blockbuster Blog


Make Your Blog Findable – By People and Search Engines Alike. Put up links to your latest blog post on social networks like Facebook, Twitter or LinkedIn depending on what type of audience you’re targeting. Related: Tips and Tricks to Nail Facebook Advertising.

10 Reasons Why You Should Give Facebook Live Video a Go


Have you tried using Facebook Live Video to communicate with your audience? This week I want to explore Facebook Live in a little more depth than I’ve done before. Today (below) I’m going to share 10 benefits of giving Facebook Live Videos a go.

Are You a Generous Blogger?


I’m always giving stuff away—advice in my posts, free chapters from my ebook, whitepapers, time, and a whole swag of fun fun fun on my Facebook page!&#. Generous bloggers let their content and actions do the talking, while their easily findable bio, linked name (in post comments), or contact page lets readers get in touch, or get more information, if they’re interested. I know what you’re thinking. “Of course ! I’m a lovely blogger!

Third Tuesday feat. Craig Silverman

Sherrilynne Starkie

Content curation is collecting relevant online editorial content and organizing and republishing it to make it findable and useful. PLEASE LIKE MY FACEBOOK PAGE.