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Use 4×5 Creative for Feeds

Jon Loomer

Facebook and Instagram mobile feeds, Instagram profile feed, and Video feeds could all benefit from the 4×5 aspect ratio. Or at the very least, consider uploading 4×5 versions for the mobile feed placements. You may see that your creative in some of the placements that would have been square are actually 4×5.

Feed 136
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Facebook News Feed: Website Speed Gets Higher Priority

Jon Loomer

Facebook is constantly tweaking their news feed algorithm. The algorithm helps determine what users see and what they don’t, all in an effort to make the Facebook user experience as engaging and addicting as possible. The latest impact of the algorithm to the Facebook news feed: Website speed. I use Instant Articles.

Feed 157
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Eight Common Facebook Issues And Steps To Resolve Them

SocMed Sean

Most of the time, Facebook works just fine. Here’s how you can quickly fix some of the most common Facebook bugs. Facebook Messenger Keeps Displaying a Notification of a New Message, But There Isn’t One. When you click on the Facebook app, it shows an unread Messenger chat, but when you go there, no unread message exists.

Issues 246
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How to Connect a Podcast to Your Facebook Page

Jon Loomer

If you go to my Facebook page from your mobile device, you can listen to and subscribe to my podcast. In this post, I am going to explain how I did it and how you can connect your podcast to your Facebook page. Back at your Facebook page, paste in your podcast’s RSS feed and click the “Add” button.

Facebook 214
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The Imperfection of Facebook Ads Frequency Capping

Jon Loomer

Facebook doesn’t enforce a strict cap. My goal is to reach all or most of my Facebook page followers with a single ad. If you take a closer look at the settings for Frequency Caps, there’s a message from Facebook that I believe is relatively new (I don’t recall seeing it before). The imperfection.

Facebook 184
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How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

Facebook has a variety of targeting options. For instance, a Facebook ad for an iPad case might not be useful if shown to a target customer who doesn’t own that device (unless of course they are looking for a gift for an iPad-owning friend.) Knowing which to choose for specific scenarios can be confusing. Excluding Devices.

Mobile 171
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Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed. Facebook Explore Feed: The Test. Facebook Explore Feed: The Fallout.

Feed 167