Social Media Strategies Summit

MARCH 25, 2021

For instance, you might notice a new pair of sneakers, or a dress, or a pair of sunglasses in your Instagram feed , then click the “shop now” CTA, and purchase within the app. These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. Zimba Boosts Average Order Value With Facebook Shops.

Examples 223

Examples Retail Instagram Buy 223

Mindjumpers

APRIL 19, 2011

Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. Remember that users are very selective when scrolling up and down their feed. Keep in mind that the less people want to be at work, the more they are on Facebook.

Facebook 279

Facebook How To URL Retail 279

Small Business Mavericks

NOVEMBER 28, 2014

By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. I’ll be curious to see if I get one on my feed.

Video 137

Video Facebook Marketing Retail 137

Webbiquity SMM

JANUARY 24, 2023

Regardless of your other marketing efforts on social media, such as the Instagram or Facebook ad design tips you’re excited to try out, many of the traditional advertising giants are slowly losing their “default” status. Online shopping is growing much faster than retail sales overall, particularly among Millennials and Gen Z purchasers.

Advertising 238

Advertising Social Media Strategy Authentication 238

Mindjumpers

AUGUST 17, 2011

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. They have gathered some interesting cases where several companies have decided to examine and analyse the value of a Facebook fan.

Hitwise 255

Hitwise Study Facebook Patterns 255

Sherrilynne Starkie

NOVEMBER 26, 2017

This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. This is big news for retailers and lifestyle brands wishing to boost instore sales. More Facebook Stories coming to your newsfeed.

Features 230

Features Tools Smart Phone LinkedIn 230

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. ” The result?

Mobile 149

Mobile Team Retail Journal 149

Sprout Social

MARCH 26, 2019

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

List 105

List Guidelines Facebook CPC 105

Ignite Social Media

MARCH 5, 2020

As online retail grows, shoppers are looking for additional ways to get the products they want. With Facebook’s various monetization methods already in play, it would only make sense for them to take these abilities to their other family of apps. But what about IGTV?

Instagram 171

Instagram Retail Influencer Social Media 171

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Facebook introduces 3D posts. Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it.

Content 170

Content Nielsen Marketing Badge 170

Convince & Convert

JUNE 27, 2014

“O n our main [Sprouts Facebook] page , where we see a lot of that great feedback and conversation from our fans, we’ve noticed that they use the ‘L-word’ a lot when they talk about Sprouts. And of course, there is no shortage of natural food tips, recipes, and photos on Sprouts’ social feeds.

Retail 146

Retail Marketing Sports Team 146

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Photo source: Macy’s. Source: Afterpay.

Campaign 130

Campaign Social Media Retail How To 130

Hootsuite

FEBRUARY 14, 2023

This lets retailers confidently service customers globally, regardless of their time zone. Needless to say, this is a major time saver for retailers. This means that online retailers cannot ignore social media as a sales platform. Garage Clothing uses an AI chatbot to offer always-on support through Facebook Messenger.

FAQ 138

FAQ Retail Team Buy 138

Likeable

NOVEMBER 1, 2021

Shoppable In-Feed Posts. Most of the major platforms invested in e-comm—such as Instagram, Facebook, Snapchat, TikTok, and Pinterest—now have some version of shoppable posts. Brand Example: Glossier is famous for its socially native approach to organically promoting products throughout its social feeds. . Live Stream Shopping.

Social Media 107

Social Media Instagram Retail Eventful 107

Sprout Social

SEPTEMBER 30, 2021

Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Doing so allows brands to experiment with new creatives, calls-to-action and Stories-specific offers beyond their regular feed. Having a connected Facebook Page.

Instagram 109

Instagram Bazaarvoice Retail Feed 109

Jon Loomer

MAY 10, 2016

If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. Let’s take a closer look… Facebook has made big updates to Dynamic Ads and Website Custom Audiences. Dynamic Product Ads Are Now Dynamic Ads. Dynamic Ads for Instagram.

Hotels 113

Hotels Travel Facebook Advertising 113

Sprout Social

MAY 15, 2020

Unsurprisingly, this stat varies significantly across industries–the difference between spamming repetitive messages on your audiences’ feeds versus providing engaging new information depends heavily on many factors including how quickly news changes within your industry or how broad the product or service offerings you have to highlight are.

Industry 121

Industry Real Estate Social Media Sports 121

Saying It Social

JULY 30, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Subscribe to Facebook Business/Fan Page Posts in Your Favorite Feed Reader Hint: You can also use these tactics to get the RSS Feed URL of your page if you wish to import your Facebook Page’s feed on your blog or other sites!

Feed Reader 128

Feed Reader scribd How To Facebook 128

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

Video 111

Video Engagement Facebook Mobile 111

Ignite Social Media

JANUARY 17, 2019

Lifestyle and retail brands can tap into consumer’s desire for transformation, showcasing new styles and ways to freshen up old clothing, while food brands can provide healthy recipes or those crafted for special diets. If your feed is full of static images, incorporate more videos into your content mix. Now’s your chance!

Content 110

Content Discount How To Exercises 110

agora pulse

DECEMBER 20, 2016

This trend offers an opportunity to use Facebook Messenger for business. The movie ticket distributor is giving consumers the ability to buy tickets to all their favorite movies without leaving Facebook Messenger. Facebook Messenger for business makes a fast and easy transaction possible. Image Source. Image Source.

Examples 60

Examples Airlines Facebook Retail 60

Likeable

JANUARY 14, 2020

Whether you’re posting on Facebook, Twitter, or LinkedIn, you want to evoke the same feelings and impart the same messages to strengthen the customer’s relationship with your brand. Our retail client, Giant Food, wanted to give customers easy breakfast ideas for the hectic back-to-school season. Here’s an example.

Content 75

Content How To Instagram Retail 75

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Instagram released this feature to improve the relationship between retailers and their customers. 16 Stellar Examples of High-Converting Facebook Ads.

Products 164

Products Instagram Brands How To 164

Almost Savvy

MARCH 4, 2010

With the most recent redesign of Facebook, some people are finding it much more difficult to keep up with their favorite fan pages as their updates drift by in the stream along with your friends’ status updates. You may want to create separate lists for business fan pages, retail fan pages, and hobby fan pages.

Organization 245

Organization Facebook How To Lijit 245

Hootsuite

SEPTEMBER 27, 2023

YouTube Shorts ad revenue sharing In this method of seeing your YouTube Shorts monetized, you get a share of the revenue generated from ads between videos in the Shorts feed. Source: YouTube Help YouTube adds together all the revenue from ads shown between videos in the Shorts feed. Your share is based on a four-step formula.

YouTube 93

YouTube Adsense Affiliate marketing Video 93

Ignite Social Media

NOVEMBER 13, 2018

In recent months, we’ve seen user engagement drop on social media posts due to a combination of factors like news feed algorithm changes and privacy concerns. These trends point to a shift in behavior where users are sharing and engaging with more content away from the traditional feed. So, where are users engaging instead?

Trends 143

Trends Social Media UGC Authentication 143

The Realtime Report

DECEMBER 16, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Instagram: Facebook. Facebook puts its web feed in motion with auto-playing videos – shortly after rolling out auto-playing videos to mobile users, they’ve now arrived on Facebook.com (TechCrunch).

News 156

News Instagram Social Media Twitter 156

Convince & Convert

FEBRUARY 29, 2012

If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C. Penney, Nordstrom and Gamestop.

Retail 123

Retail API News Startup 123

Pixlee

MAY 21, 2020

And Facebook is expecting to see a loss from advertising in the coming months. In fact, the cost per impression on Facebook has decreased by 50% compared with before the pandemic. Public Social Feeds Matter Now More than Ever. Social Ad Spending is Increasing Overall – but has Taken a Hit.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Later

APRIL 15, 2020

This means retailers and e-commerce brands can seriously boost their sales on Pinterest! . We’re covering how the new feature works, what it means for retailers, and how you can start using the Shop tab to your sales advantage: . The Shop tab is an awesome addition for both retailers and everyday users on Pinterest. .

Retail 71

Retail Price Trends Products 71

Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. When people see tagged products in the content on their feed, they can purchase effortlessly.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

NOVEMBER 29, 2021

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. Consumers ranked in-feed ads as the most common method of finding new products to purchase , followed by discovery pages and story ads. did TikTok really make me buy it?).

Buy 142

Buy Brands Survey Apparel 142

Firebelly

NOVEMBER 28, 2011

By Scott Silverman According to Shop.org, 29 percent of consumers will check out a retailer’s Facebook page as part of their online holiday shopping this year. By Sarah Carver The potential of Cyber Monday spans beyond traditional retailers, and Pizza Hut saw this opportunity. Get Social on Black Friday and Cyber Monday.

Social Media 157

Social Media Retail Statistics Feed 157

Ignite Social Media

JULY 16, 2018

Collection ads allow users to browse additional products from the feed, while staying in the app. If you have brick and mortar locations, consider targeting people near your retail locations. If you’re driving to e-commerce be sure to implement the Facebook pixel on your site to gain more robust insights. Contact us today.

Strategy 99

Strategy Retail Instagram Feed 99

Sprout Social

JUNE 27, 2023

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Facebook Facebook reviews or recommendations are where customers share their experiences with you in detail. These are visible on your business page and appear in the user’s news feeds when they ask for recommendations.

Review 125

Review Brands How To Analysis 125

Hootsuite

OCTOBER 19, 2022

That means people can instantly buy things they’ve just seen on their feed. This means there’s less picture-perfect, over-filtered content like you’d find when looking at Facebook and Instagram ads. The TikTok feed is designed to be infinitely scrollable and addictive. Source: Kaja. Start ads with a really good hook.

HootSuite 92

HootSuite Trends Feed Feedly 92

Later

MAY 29, 2020

A flurry of new features is coming to Instagram in 2020, including Facebook Shops, IGTV Ads, Instagram Live shopping, and so much more! Facebook Shops. Instagram Feature #1: Facebook Shops. Facebook just launched its biggest move into e-commerce yet: Facebook Shops! Instagram Shop. Badges on Instagram Live.

Features 109

Features Instagram Badge Influencer 109