Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. Boosted posts can include text, images, and video.

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LinkedIn Instagram Tips HootSuite 107

yMarketingMatters

DECEMBER 4, 2012

Have you wondered why you are not seeing as many of your friends and business Pages in your News Feed? That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank. As always, leave your comments or questions below. Read the full blog here.

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Feed Feedly News Facebook 157

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

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Facebook System Conversation Eventful 200

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

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Facebook Eventful Campaign Conversation 205

Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Buffer Social

AUGUST 9, 2018

Facebook has made some big changes to business Pages in order to better support small and local businesses. Over 80 million businesses use Facebook Pages, with more than 1.6 And each week, two out of three people on Facebook visit a local business Page or an Event Page. billion people around the world are connected to them.

Feed 103

Feed Feedly News Facebook 103

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun. Let’s try!

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Facebook Report Campaign Apple 209

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

Communities 233

Communities Engagement Facebook Authentication 233

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place.

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Facebook Apple LinkedIn Publishing 175

Firebelly

MARCH 25, 2011

Another day, another announcement from Facebook. The enormous social network has attempted to take on websites like Yahoo in the past (whose own Questions feature is popular all over the web), but this time Facebook is hitting it at a different direction. When you post a question, you have the chance to add poll choices.

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Questions Facebook Yahoo Social Networking 156

Jon Loomer

FEBRUARY 6, 2023

And yet… Facebook still sucks at detecting basic fraud. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning.

Facebook 187

Facebook Authentication Review Report 187

agora pulse

APRIL 15, 2020

During a recent Social Pulse Weekly episode, we tackled a whole bunch of questions, myths , and best practices about Instagram to get to the bottom of what really works—and also which tactics actually have the potential to hurt you. Let’s jump right in the top questions asked about Instagram best practices. They want the video.

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Questions Instagram Hashtag Social Media 154

Laurel Papworth

APRIL 10, 2018

Why does Facebook have patents to listen (eavesdrop) through the microphone for ambient sound if they are only using it for uploading your video? My live feed of the Congress hearings cut out right near the end, but did anyone ask these questions? Facebook Eavesdropping Patent #1. Facebook Eavesdropping Patent #2.

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Questions GPS Facebook Analysis 74

SocMed Sean

MAY 23, 2018

A while back, I wrote a post about clearing the Facebook Messenger notification icon when there were actually no unread messages. If you use the desktop version of Facebook a lot AND you use Facebook Messenger, you’ll know exactly what she’s talking about. So pissed that this issue is wasting my time.

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Sites Notification Real Estate Facebook 247

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

JULY 25, 2022

Here are five questions you should ask yourself when considering a new platform. Too often a new social media account is started because a manager or an executive asks the question, “Why aren’t we on such-and-such platform?” For example, if you’re trying to reach the Chinese market, Twitter or Facebook wouldn’t work.

Questions 80

Questions Social Media Platform Metrics 80

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. The Advantages of Webinars via Facebook Live. But with Facebook Live, you have no such restrictions.

Facebook 189

Facebook How To Hosting Groups 189

Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. Thankfully, there are tools available to help answer this question. We can use these to compare audience sizes on Instagram and Facebook. Why Does Audience Size Matter?

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Instagram Facebook How To Feed 167

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? What is the benefit of marketing on Facebook Messenger?

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Strategy Facebook Marketing FAQ 118

SocMed Sean

JULY 6, 2018

Hi Sean – Is there an easy way to leave a Facebook group without letting everyone in the group know that I left? Facebook makes joining a Facebook group pretty easy. If you don’t believe me, check out Facebook’s confirmation that no one will know when you leave. –Alaina. I hope that helps!

Groups 206

Groups Groups Facebook Mobile 206

SocMed Sean

JUNE 22, 2018

Believe it or not, I get asked this question A LOT. In fact, I would get that questions relating to content restriction are probably one of the most common questions that get via my contact form or direct messages on the various social networks. The most recent request came in the form of this question: Heya, Sean.

Facebook 213

Facebook Privacy Construction Mobile 213

Ignite Social Media

MAY 3, 2019

This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform. You may have already noticed that your Facebook app looks different.

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Strategy Facebook Groups Groups 127

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views. Engagement.

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Metrics Video Brands Facebook 129

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. I stumbled on something today that filled me with sentimental feelings but also a nagging question. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. Ads Manager?

Advertising 177

Advertising Metrics Cost Sentiment 177

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

Communities 130

Communities Engagement Facebook Authentication 130

Hootsuite

APRIL 3, 2023

You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content. Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. What is a Facebook engagement post?

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Engagement UGC Facebook HootSuite 110

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. Shopify, OpenCart, GoDaddy, etc.)

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Examples Brands Facebook Retail 111

Hootsuite

NOVEMBER 28, 2019

Facebook Live launched in 2016 and since then more than 3.5 Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Simple: Facebook Live is a fantastic way to increase social media engagement. How to use Facebook Live.

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Video Facebook Notification API 145

BeingOptimist

APRIL 4, 2023

How do I find my old Facebook account? This was the question that was asked by one of my friends when he was unable to log in to his old Facebook account. So, today, in this blog I will be sharing with you all of the processes that I have implemented to recover the old Facebook account of my friend.

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Facebook FAQ Instagram Mobile 73

Jon Loomer

JULY 29, 2019

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. Questions abound! We’ll be covering these questions and much more in our upcoming course: Ad Creative Mastery. What new placements should we mix in?

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UGC Facebook CPA Upcoming 167

Convince & Convert

NOVEMBER 23, 2013

In this “let’s get physical” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Facebook’s new system of applying star ratings to Pages , and the merits of kettlebell as a workout option. On with the Facebook news: Like Sneetches, but with more Memes. What Does the Star Say?

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System Questions FAQ Meme 148

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

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B2B Company Facebook Video 225

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. The Advantages of Webinars via Facebook Live. But with Facebook Live, you have no such restrictions.

Facebook 141

Facebook How To Hosting Groups 141

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Can't stop, won't stop! ??

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Campaign Facebook Influencer Embedding 141

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

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List Facebook Feed Feedly 190

Ignite Social Media

SEPTEMBER 9, 2019

Facebook has been heavily marketing their Groups feature lately and even prioritizing Groups in the news feed, which has led to a lot of questions from brands on whether they should have one (or a few). There are a lot of pros, but also some cons, to running a brand-created Facebook Group. We hope you’ll join us!

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Groups Groups Brands Facebook 107

Hootsuite

AUGUST 15, 2022

But what about Facebook Reels? Facebook’s version of short-form video showed up a little after the other apps, but don’t sleep on these Reels. Facebook Reels are a useful tool in every content creator’s marketing strategy. What are Reels on Facebook? Facebook Reels vs. Instagram Reels.

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Facebook How To HootSuite Instagram 98