Jon Loomer

JUNE 1, 2022

You’re probably familiar with A/B split tests for Facebook ads. This process allows you to test variables like targeting, optimization, and creative in a scientific way, showing variations to random groups without overlap. What’s great is a similar process is available for organic posts that you publish to your page.

Organization 214

Organization Facebook Content Metrics 214

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

Examples 113

Examples Brands Facebook Retail 113

Jon Loomer

OCTOBER 3, 2020

As an advertiser on Facebook, you need to be aware of frequency. Use Daily Unique Reach to limit the times you reach Facebook users with your ad to once per day! First, if you use multiple placements, you may reach someone twice before Facebook is able to prevent it from happening again. Facebook will not optimize for an action.

Facebook 195

Facebook Report Feed Feedly 195

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

Communities 233

Communities Engagement Facebook Authentication 233

Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. We can use these to compare audience sizes on Instagram and Facebook. You may even be surprised to find that Facebook is much larger than you had expected!

Instagram 167

Instagram Facebook How To Feed 167

Ignite Social Media

SEPTEMBER 9, 2020

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. How It Works. Image Source: Social Media Today.

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Groups Groups Tools Brands 172

Mindjumpers

MAY 22, 2013

On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. Facebook seems to put more and more focus on content, especially with the new news feed , which is still in the process of being rolled out to users as well as the launch of Home.

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Facebook Activities News Feed 226

Ignite Social Media

MAY 3, 2019

This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform. You may have already noticed that your Facebook app looks different.

Strategy 127

Strategy Facebook Groups Groups 127

Jon Loomer

JULY 29, 2019

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. We’ve spent a lot of time trying to dial-in that process with our content division. Where are the friction points in the process?

UGC 167

UGC Facebook CPA Upcoming 167

agora pulse

JUNE 4, 2019

Have you noticed that Facebook videos seem to be getting a lot of attention lately? That’s because Facebook video publishing is a great way to make visual content, get more engagement with your users, and have some fun, too. It is a simple process. So, what do all these options mean? Want to create a slideshow?

Publishing 161

Publishing Video Facebook Embedding 161

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Can't stop, won't stop! ??

Campaign 142

Campaign Facebook Influencer Embedding 142

BeingOptimist

APRIL 4, 2023

How do I find my old Facebook account? This was the question that was asked by one of my friends when he was unable to log in to his old Facebook account. So, today, in this blog I will be sharing with you all of the processes that I have implemented to recover the old Facebook account of my friend.

Facebook 73

Facebook FAQ Instagram Mobile 73

Jon Loomer

JULY 28, 2017

Facebook has announced the launch of Groups for Pages, allowing brands, businesses, and artists to create groups around their super-fans. Now, brands can showcase related groups straight from their Facebook pages… Publish as Yourself or Your Page. Facebook will automatically add you and your page as people to the group.

Groups 144

Groups Groups Facebook Feed 144

Hootsuite

AUGUST 15, 2022

But what about Facebook Reels? Facebook’s version of short-form video showed up a little after the other apps, but don’t sleep on these Reels. Facebook Reels are a useful tool in every content creator’s marketing strategy. What are Reels on Facebook? Facebook Reels vs. Instagram Reels.

Facebook 98

Facebook How To HootSuite Instagram 98

SocMed Sean

JUNE 22, 2018

Is there a way that I can block a person from sharing things on Facebook, without unfriending or blocking them? Facebook provides you with a pretty broad range of tools that can help you determine who can see, and therefore, share your posts. In fact, I employ this practice on my personal Facebook account. I hope you can help.

Facebook 213

Facebook Privacy Construction Mobile 213

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? What is the benefit of marketing on Facebook Messenger?

Strategy 118

Strategy Facebook Marketing FAQ 118

Jon Loomer

AUGUST 22, 2018

There is a need to sometimes limit the audience of people who see your Facebook posts (or page!). While it’s counter to the standard “more reach, please” attitude of most Facebook marketers, occasionally there are circumstances that require you to restrict your Facebook audience.

Facebook 148

Facebook Groups Groups Notification 148

Firebelly

DECEMBER 24, 2012

Facebook Gifts rolled out in the U.S. Facebook Gifts Now Available to All U.S. By Chloe Albanesius Just in time for some last-minute holiday shopping, Facebook today rolled out its Gifts products to everyone in the U.S. How to Buy Facebook Gifts for Friends. just in time for the holiday shopping season.

Facebook 181

Facebook Construction Mobile Feed 181

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

Communities 130

Communities Engagement Facebook Authentication 130

Jon Loomer

OCTOBER 3, 2020

As an advertiser on Facebook, you need to be aware of frequency. Use Daily Unique Reach to limit the times you reach Facebook users with your ad to once per day! First, if you use multiple placements, you may reach someone twice before Facebook is able to prevent it from happening again. Facebook will not optimize for an action.

Facebook 97

Facebook Report Feed Feedly 97

agora pulse

JANUARY 27, 2021

BONUS MATERIAL: Free “Facebook 101” ebook. You can set up a Facebook Business Page and content in less than an hour. Find out how to create a Facebook Page and optimize your account. billion daily active users, Facebook is the world’s biggest social media platform—and a great place to promote your business.

Facebook 91

Facebook How To URL Template 91

Keyhole.co

OCTOBER 23, 2023

Do you want to learn how to improve sales and engagement from Facebook? But many businesses don’t know where to start or what to look for when auditing their Facebook account. But first, let’s get into the specifics and answer the question, “What is a Facebook audit?” What is a Facebook audit? If so, consider that over 2.93

Facebook 52

Facebook How To Review Analytics 52

Jon Loomer

OCTOBER 19, 2017

Facebook Lead Ads were launched more than two years ago , and they’ve been an important tool in my advertising toolbox. First, here’s a quick refresher of how Facebook Lead Ads work… A Facebook Lead Ad looks like your typical link ad within the news feed. It could be an oversight on the part of Facebook.

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Facebook Advertising eBook URL 135

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. These five tactics stand to help turn Facebook into a high-converting channel. On Facebook, this tendency to trust other users’ opinions and content results in more effective ads. Do a Product Demo on Facebook Live.

UGC 72

UGC Facebook Library Transportation 72

Jon Loomer

NOVEMBER 29, 2022

At least one video will be published to TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and LinkedIn on most days. The vast majority of them are tutorials or discussions of an advertising tactic (mostly Facebook ads, but some TikTok, too). When someone has a Facebook ads-related problem, they think of me.

Video 200

Video Marketing ROI Buy 200

Jon Loomer

SEPTEMBER 4, 2018

Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. Other times, they are the result of Facebook’s functionality (Example: Lead Ads are unpublished by default). A published post means that the post appears on the Facebook page associated with the post.

Publishing 163

Publishing How To Facebook Advertising 163

Jon Loomer

MAY 16, 2023

You were running Facebook ads before they were Meta ads. Sometimes, I’d only run ads on news feed. We create structure for ourselves with tried and true strategies and processes based on tried and true experiences. But we need to treat these strategies and processes as temporary. It’s tough for me.

Advertising 178

Advertising Cost Strategy Conversation 178

Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Jon Loomer

MARCH 29, 2022

Facebook (or Meta) recently announced that it is consolidating all of its automation products under the “Meta Advantage” suite. Advantage+ products prioritize automating the campaign creation process. Adding templates to a feed image. So, what does this mean? Should you care? Personalization. Efficiency.

Campaign 190

Campaign Advertising Features Conversation 190

Sprout Social

OCTOBER 22, 2019

More than two billion people use Facebook every month. Since many people find company websites through Facebook, it’s a good idea to build a bridge between your social followers and digital leads. Here are 4 ways to embed a Facebook feed and more on your website: 1. How to Embed Facebook on WordPress Sites.

Sites 79

Sites Features Embedding Facebook 79

Sprout Social

JUNE 30, 2021

Not only does it give you an entirely new avenue for reaching your followers, but your content doesn’t have to be nearly as polished as it does on your feed. While feeds are carefully curated, social media stories tend to be more spontaneous. Facebook and Facebook Messenger followed not long after that.

Social Media 137

Social Media Platform Instagram Feed 137

Sprout Social

DECEMBER 7, 2018

Businesses just can’t seem to catch a break from Facebook, can they? That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of. And no, Facebook is not punishing you or your Page. Facebook Page publishing authorization: what you need to know.

Publishing 97

Publishing Facebook Authentication Overview 97

Ignite Social Media

APRIL 17, 2018

Facebook has been all over the news in recent months, and not for good reasons. Few people anticipated Facebook would be the behemoth it is today; it follows that we won’t predict “the next Facebook” either. Since Facebook is all but saturated in the U.S. So how should the next Facebook look to prevent this issue?

Facebook 108

Facebook Reddit News Issues 108

Jon Loomer

JANUARY 7, 2016

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. Let’s consider targeting an audience like your Facebook fans as an example… This audience is somewhat dynamic. This process could still apply. This can work.

Campaign 146

Campaign How To Facebook Overview 146

agora pulse

JUNE 18, 2020

Find out how to unhide a post on Facebook, whether you’re using a desktop browser or a mobile app. Facebook makes the content that appears on your personal page easy to manage. Even if you’re an experienced social media manager, it isn’t easy to figure out how to locate a hidden Facebook post. Log in to our Facebook account.

Facebook 93

Facebook Mobile Activities Notification 93