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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook. Let’s get real.

Feed 167
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What's your social currency?

Akamai Marketing

640 Million on Facebook. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Its easy to say “I want a Facebook page&# or “I’m opening a company Twitter account&# , but is that really where you should start? I know I have a LOT of lurkers on my site.

Lurker 203
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“The Algorithm,” Explained

Likeable

Algorithms are what make your social feed possible. Every social network uses an algorithm to determine what content shows up in a user’s feed, as well as what ads to serve. From a content perspective, the algorithm used to be simple: It found what was most recently posted, and ordered your feed in reverse chronological order.

Lurker 50
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A Tale of Two Communities Part II – Salesforce.com

SocialFish

Facebook: Salesforce employs multiple Facebook profiles as well. Salesforce executives also have their own pages which they tend to befriend a lot of people (Check out CEO Marc Benioff’s Facebook page ). I was unable to get statistics for “lurkers&# , but I am sure it is high. Thanks everyone for reading.

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TikTok Stories: How To Take Advantage of Super-Short Videos

Hootsuite

Following suit from the likes of Instagram, Snapchat, Facebook and the rest, TikTok is the latest app to hop on the trend. When you post a Story on TikTok, it appears on your main feed tagged with a blue Story icon that takes viewers to that specific Story. And business is both good and good for your business. You can keep it short.

Video 99
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Too many people come to Telligent, as a platform vendor (yes, we have multiple extensibility points and workflow definitions), and say they “Want Facebook&# for thier website. I’m not convinced there is a lot of evidence in BUSINESS communities that people come to those communities for social networking (like Facebook / MySpace).

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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

But the viral video app’s success has not come at the expense of competitors like Facebook, Instagram, or even Snapchat. For Facebook, it’s Lasso. With 800 million monthly active users, TikTok is making headway on Instagram, WeChat, Facebook Messenger, Facebook, and Whatsapp. Not yet, at least. Instagram has Reels.

Marketing 145