Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Social media has instigated a leveling effect on marketing. While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Social media has become a preferred channel for customers to interact with brands, and they are conditioned to expect a conversational response.

Fetching Friday – Resources Mashup & Official Eclipse Trailer

Kikolani

Social Media. 11 free tools for social media management. Do’s and don’ts of social media marketing. WordPress vs. ExpressionEngine. Also, there will be a post on how non-profits can benefit from social media usage. Articles featured in the resources come primarily from people I interact with in the comments, and on the social networks.