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Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

Repeat and measure over time This is not a one-and-done exercise. You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear.

Data 142
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5 ways to create better buyer personas with social media data

Sprout Social

Sprout’s Competitive Analysis Topic Template (available in the Advanced Listening plan) allows you to see everything from engagement trends to message sentiment and audience demographics for up to 10 competitors. With posts like this, they can (and should) monitor how people respond to track public sentiment about this new offering.

Data 140
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Social Proof: The Golden Rules of Personal Branding (According to Experts)

Buffer Social

Shaan: Outline your future self and then work towards being that person Shaan Puri , entrepreneur, investor, and creator, shared a great framework for outlining what you want to reflect to others through the Pillar Branding Exercise. So this exercise was also a note to try more things I wanted to be part of my brand.

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Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. When looking at conversations that included mentions of mental health, self-care and stress in the context of outdoor activities, we found that 66% of messages showed positive sentiment.

Travel 121
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Core Values Are Stupid Until They’re Not

Ignite Social Media

Have you been in those groupthink exercises where a well-intentioned committee of some sort throws out grand words and tries to massage them into sentences that include each person’s most important adjectives? I think I visibly rolled my eyes. Can you relate?

Committee 155
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How to create a complaint management system to protect your brand reputation

Sprout Social

Role-playing exercises allow staff members to practice handling different types of complaints. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand.

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3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Measuring Your Influencer Campaigns.