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How to create a complaint management system to protect your brand reputation

Sprout Social

They can also severely impact your reputation. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. Brand protection How you handle complaints directly affects your brand’s reputation. Getting complaints about your business never feels great.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy.

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Motives behind Lance Armstrong’s confession

Sherrilynne Starkie

None received the expected reputational boost from the exercise. A public poll undertaken by SurveyUSA since the Oprah appearance shows that only 21% of Americans think that Lance can now restore his reputation. Lance Armstrong at the 2005 Tour de France. Photo credit: Wikipedia).

Exercises 308
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A cannabis guide to help Canadian marketers comply with legislation

Sherrilynne Starkie

It covers those that are prohibited, and those where caution should be exercised because the legislation is unclear. “Companies that adhere to regulations and best practices avoid the risk of penalties and strengthen their brand reputation.”

Marketing 186
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Monday Roundup: Conversations

Waxing UnLyrical

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Exercises for Writing Conversationally. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Image: AJ Cann via Flickr, CC 2.0.

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Social Proof: Shaan Puri on Curating First Impressions

Buffer Social

In this interview, discover how Shaan has grown and leveraged his personal brand, as well as an interesting exercise in personal branding that everyone should try. So this exercise was also a note to try more things I wanted to be part of my brand. 🖊️ This interview has been edited and condensed for clarity.

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PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

But how should we, as public-facing representatives of an organization, be expected to tell those publics what’s going on or what we’re planning without causing even further damage to our organizational reputation? As those of us who have been doing this exercise since, seemingly, the beginning of time, the quick answer is, “It depends.”.