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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Role-playing exercises allow staff members to practice handling different types of complaints. Here is a report from Sprout’s Listening capability.

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Tips for generating content that helps you grow your TikTok account

SocMed Sean

Well, to put it simply, TikTok is a social networking platform that focuses on short-form videos-- so, nope, you’re not going to be seeing hour-long ASMR videos here! Of course, apart from doing all these decision-making and brainstorming exercises, you have to determine what kind of content you’re leaning towards recording.

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How to Create a Successful TikTok Marketing Strategy

Hootsuite

TikTok is an entirely different social network, with unique trends, features, and behaviours. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Keep an eye out for Hashtag Challenges, which basically involve a song, dance moves, or a task that members are challenged to recreate.

Strategy 145
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This is All You Need to Write the BEST Social Media Bio

Rebekah Radice

That’s why I’ve put together a 4-step process to help you create a bio for every social network. This is All You Need to Write the BEST Social Media Bio. Before we jump into the formula to create a social media bio that sells, let’s first analyze what yours looks like across each social network.

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Social media and journalism: how to effectively reach the public

Sprout Social

Doing so means paying keen attention to seemingly small details of your profile and social bios. Since most journalists on social media are laser-focused on Twitter, that’s what we’ll focus on. These tips apply to other social networks as well, though. Relevant hashtags related to what you’re covering.

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5 ways to create better buyer personas with social media data

Sprout Social

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) brand and product names) on social. It’s important to stay current—building personas with social data helps you do just that.

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