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IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere.

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How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Create a set of brand guidelines. What you must do, then, is create set of brand guidelines: a document that clearly states everything from the fonts you use to the types of stock images you’ll allow to be associated with you. This is also great for finding subtle ways to stand out.

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How to Create a Social Media Copy Style Guide for Your Brand

Likeable

When your brand has clear guidelines written out, it’s much easier for social media managers to understand how to approach things like real-time events —or if your brand even should at all. Every brand should have clear descriptors and guidelines for what its voice sounds like. For example, our guidelines for Twitter say: “Skew clever.

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How to Establish Your Brand Voice on Social Media

Ignite Social Media

2) TRY SOME EXERCISES. One of our favorites at Ignite is the “we are, we are not” exercise. Use the “we are / we are not” exercise to help frame your brand’s voice in more narrow, easy to follow terms. Not this kind of exercise. This helps you to determine boundaries for how you will write on social media.

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PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

As those of us who have been doing this exercise since, seemingly, the beginning of time, the quick answer is, “It depends.”. Page provided guidelines for this conundrum in what is known as familiarly as “The Page Principles of Public Relations Management:”. Public relations icon Arthur W. Tell the Truth.

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It’s As If Those Parkland Kids Learned from a Pro

Waxing UnLyrical

As we did a mock exercise replicating a TV interview, each of us took the approach that felt most comfortable or that we thought would be most effective. Post-exercise feedback: “That sounded sterile and unconvincing.”. I had to overcome my technical challenges to adhere to the campaign’s guidelines if I wanted it to be used.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

In the age of sharing patient before and after photos, testimonials and other sensitive information, healthcare providers should exercise extreme caution when crafting social media content. Incorporation of any guidelines provided in this article does not guarantee that your legal risk is reduced.