Mindjumpers

APRIL 20, 2012

Slide 11-13: Reference to a recent white paper by Awareness inc. Slide 20-23: Going a bit back to the strategic analytic dashboard, giving examples on buzz tracking, platform API, social profiling and campaign performance measurement. Slide 9: Social Data – it’s a revolution or at least a high growth evolution.

Analytics 277

Analytics Social Media Data Engagement 277

Pam Moore

JULY 17, 2017

For example, when Facebook launches a new Messenger feature, a brand's clients are wanting to communicate with them using the new feature before the brand hardly knows what the feature is. How to Get Your Social Media Budget Approved (white paper). 10 Tips to Stomp Random Acts of Marketing (white paper).

Social Media 167

Social Media Marketing Training Analysis 167

Webbiquity SMM

DECEMBER 10, 2013

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). The best examples use photos or video along with text.( Nearly half of enterprise marketers have not been able to formalize metrics to measure marketing optimization.

Statistics 207

Statistics B2B Content Marketing 207

Oktopost

APRIL 14, 2023

Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform. Real-life example: A B2B company was running an advocacy campaign to promote a new product launch.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Buzz Marketing for Technology

FEBRUARY 15, 2012

For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. Then, as you’re building the business case and developing the product, social analytics can be used to monitor the pulse of consumers, alerting you to changes in their attitudes and interests.

Process 205

Process Analysis Compete Data 205

Buzz Marketing for Technology

NOVEMBER 21, 2012

Your case studies, white papers, e-books, articles and events are a category. For example, quick “pop-outs” when visitors mouse over a white paper that give more detail without having to click onto a landing page can be a great way to provide that information.

B2B 252

B2B Marketing Case Study Buy 252

Bill Hartzer

DECEMBER 3, 2014

In the paper , the authors accuse 7Search of traffic stealing: For example, we confirmed the existence of traffic stealing from monetization chains captured by our crawler connecting three of our domains (parked with PS5) and our PPR campaign with 7Search. Domain Names'

Domain Name 138

Domain Name Research Affiliate network Report 138

Ignite Social Media

SEPTEMBER 26, 2017

You’ll want to download our white paper to read about the whole approach, but let’s focus on the WIIFM (what’s in it for me) factor today. The below screenshot is a great example. How will you create thumb-stopping content? In order for your content to stand out in a user’s news feed, there has to be something in it for them.

Sports 97

Sports Journal Compete Feed 97

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Here are 20 ideas. Generate webinar registrations. Gather market intelligence. Highlight your partners.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Waxing UnLyrical

AUGUST 26, 2013

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. The New Rules Of Content Marketing. Now it’s your turn!

Wikipedia 181

Wikipedia Consultant Flickr Compete 181

Idaconcpts

SEPTEMBER 20, 2014

Engagement includes comments, retweets, bounce rate, average amount of time spent on your site, white paper downloads, and video views. Examples of other questions that you should ask while planning your social media monitoring strategy include: How many people will have access to manage and monitor your social media accounts?

Social Media 166

Social Media Sentiment Cost Energy 166

Buzz Marketing for Technology

AUGUST 10, 2011

Here is a good example. With semantic analysis marketers can better understand the conversations about their brand or product category– here is a white paper that compares Semantic vs Sentiment Analysis and can help you make a more informed decision about when and how to use Sentiment.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Pam Moore

MARCH 29, 2017

Example business and marketing goals. Example KPIs. Example SMART goals. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). Definition of a business goal, marketing goal and how they differ.

Social Media 60

Social Media Small Business ROI Analysis 60

Proactive Report

NOVEMBER 21, 2022

They researched and published a white paper, “The Positive Effects of Bilingualism in the Adult Mind and Brain,” written by former Newsweek chief science writer, Sharon Begley – a perfect example of Brand Journalism. Rosetta Stone partnered with AARP to reach this audience.

Social Media 64

Social Media Analysis Research Conversation 64

SocialFish

OCTOBER 8, 2010

We SocialFish wrote a white paper about it, there’s the Social Media Governance web site with a data base of 154 policies and a Google search of “social media policy” has 440 million results. Although the SocialFish white paper and many others use the term “social media policy”, we are really talking about social media guidelines.

Guidelines 184

Guidelines Policies Social Media Handbook 184

The Realtime Report

DECEMBER 27, 2012

To get the juices flowing for next year, I’d like to share an example with you: how to work with influencers to drive interest for your new product. This is just one example out of 15 that are described in a white paper we’ve created based on my research.

Influencer 195

Influencer Products Marketing How To 195

Hootsuite

MAY 31, 2023

For example, maybe you need to know the right image sizes for a certain platform. Examples of useful brainstorming prompts include: What type of content would engage my target audience? Repurposing content Looking to turn a white paper into an Instagram post? ChatGPT is happy to answer these queries.

Social Media 140

Social Media HootSuite How To URL 140

Jason Yormark

APRIL 20, 2016

Digital Future in Focus” white paper. Technology such as virtual reality is a good example of an emerging tech that is sure to become more of a driving force in consumer engagement. From comScore’s “2015 U.S. Voice powered search is the future as more and more people get comfortable and are beginning to trust the technology.

Syndication 100

Syndication Hotels Yahoo Journal 100

Convince & Convert

FEBRUARY 5, 2018

Additionally, a white paper by Hootsuite revealed some interesting data points showcasing how employee advocacy programs are delivering more reach and engagement with content distribution. A study by Social@Oglivy in 2016 found that Facebook Pages with more than 500,000 likes are seeing less than one percent in organic reach.

Strategy 145

Strategy Social Media Marketing Consultant 145

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Think ebooks, white papers and even blog posts. Knowing this goes a long way toward making your social media marketing successful. And long-form content.

Content 124

Content Brands Findability Marketing 124

Jason Yormark

APRIL 20, 2016

Digital Future in Focus” white paper. Technology such as virtual reality is a good example of an emerging tech that is sure to become more of a driving force in consumer engagement. From comScore’s “2015 U.S. Voice powered search is the future as more and more people get comfortable and are beginning to trust the technology.

Syndication 100

Syndication Hotels Marketing Yahoo 100

Firebelly

AUGUST 23, 2012

Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. For example, a basic $150 Snowball mic can produce some better-than-average sound quality. Basically anything you can read.

Picasa 177

Picasa Content Vimeo Tourism 177

Convince & Convert

DECEMBER 18, 2013

Example 1: Putting Your Existing Data to Work. Example 2: Getting Creative. Example 3: Turning to Search Data. These are just three examples. That means that digital marketers now have a number of powerful new options to consider when forming their budgets. Let’s take a look at a few scenarios.

Twitter 132

Twitter Handbook Yahoo Advertising 132

Sprout Social

JULY 1, 2021

The links in the below blog post from Affirm show off an example of using off-page SEO. In the above example, someone might be researching the benefits of using a customer service chatbot. For example, someone searching for a PR agency won’t just search “PR agency.” An example of the importance of image alt text is above.

B2B 122

B2B SEO Travel Hubspot 122

Oktopost

OCTOBER 10, 2022

For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. For example, if you work in the financial industry, you might comment on popular posts around financial news in your industry, regardless of who posts it.

Brands 75

Brands B2B SEO Influencer 75

Webbiquity SMM

MAY 23, 2011

First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. White paper downloads. Common success metrics reported from B2B social media efforts include increases in: • Website traffic. Blog visits and subscribers.

B2B 190

B2B Social Media Case Study Study 190

Convince & Convert

AUGUST 18, 2011

Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great). Free social analytics white paper. Take a look at the white paper , and/or check out a free trial. Social Media Optimization Table.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Sprout Social

JANUARY 13, 2021

It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. In our example scenario, the first touch model would credit her friend’s Facebook post as the source of the purchase. First touch attribution model.

Social Media 95

Social Media Marketing Newsletter URL 95

Sprout Social

MAY 25, 2022

Reports, white papers and other lead magnets. For example, marketers might learn that high price points are the most common sales objection among lost leads. This includes: Blog posts. Social posts (think: how-tos, tutorials and content you share to nurture customers).

Team 108

Team B2B Platform Analytics 108

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Keyhole.co

OCTOBER 16, 2023

For example: About a third of all agencies describe themselves as “full service,” while nearly as many offer a broad cross-section of “digital marketing efforts.” Some options to consider might include an email marketing newsletter and downloadable guides/white papers you can offer on your website.

Social Media 52

Social Media Marketing How To Cost 52

Buzz Marketing for Technology

JUNE 15, 2009

I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? -

ROI 109

ROI Social Media Syndication Embedding 109

Buzz Marketing for Technology

MARCH 23, 2009

BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users. For example, only 6% of the users were responsible for 56% of the activity.

Facebook 146

Facebook Posterous Applications Analysis 146

Direct Marketing Observations

SEPTEMBER 9, 2010

Again, yet another example of writing to your peers and not the target audience… I thought or assumed I had sent him a good, insightful, explanatory document of how we go about our business in social media; and I told him he could show that to his clients and that they should have a pretty clear picture of what we do.

SEO 164

SEO Industry Engineering Social Media 164

Convince & Convert

AUGUST 21, 2015

highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of ideas and content. For example, the sales manager could talk about a sales objection or industry problem they’re frequently hearing from prospects. But guess what?

Collaboration 60

Collaboration Content Marketing Issues 60

Buzz Marketing for Technology

MARCH 9, 2010

Take for example your classic white paper. But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right.

B2B 198

B2B Social Media Marketing Survey 198

Oktopost

MARCH 7, 2022

For example, if you’re a CRM SaaS company, you might be looking for the amount of posts that refer to your brand on social media as opposed to your competitors. Did it provoke a new white paper on customer pain points? Social Listening Metrics to Track. Share of Voice. How can you determine social listening conversion rate?

B2B 155

B2B Sentiment Analysis Reputation 155