Social Media Strategies Summit

APRIL 22, 2021

This whole campaign is a fantastic example of thought leadership on social media. Want a simple example of how universities can tap into current events to boost brand awareness? Humor is a powerful tool in higher ed marketing (provided you get it right). Image source. University of California Los Angeles. An amazing tactic!

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Education Examples Social Media Meme 264

Buffer Social

DECEMBER 14, 2023

Thanks to tools like Canva (and our handy guide to creating and scheduling this format in Buffer), that hurdle is less difficult to climb – until you reach the next one: idea generation. For example, you could create a carousel that walks users through setting up a specific software or tool.

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Examples LinkedIn Collaboration Case Study 101

Social Media Strategies Summit

JUNE 24, 2022

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. How to Use Reels for Instagram: 10 Real-World Examples. The American Red Cross gives us a fantastic example of this in action.

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Examples Instagram Brands Transportation 166

Jon Loomer

JANUARY 24, 2023

If you’ve poked around Meta Ads Manager recently, you may have noticed that something is conspicuously missing: The Inspect Tool. The “Clock” icon is for significant edits, which was previously part of the Inspect Tool. The information found within the Inspect Tool is valuable. Seeing this was super helpful!

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CPA Tools Metrics Overview 185

Social Media Strategies Summit

SEPTEMBER 23, 2022

That’s a massive advantage in higher education marketing, where budgets are often tight, and marketers must split it across a wide range of tools and channels. Check out these ten examples of TikTok content for higher education: 1. This sort of campus nostalgia is a fantastic tool for engaging parents, alums, and existing students.

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Education Examples Content Nielsen 163

Jon Loomer

MARCH 8, 2022

We need to talk about the Pixel Event Setup Tool. The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. I first wrote about the Event Setup Tool when it came out more than three years ago. That doesn’t make the tool worthless.

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Sprout Social

OCTOBER 18, 2023

While there’s no denying the value and power of social listening, a tool this impactful can make it feel intimidating to get started. In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. You can even compare themes against each other.

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Examples Social Media Sentiment Influencer 122

Social Media Strategies Summit

SEPTEMBER 9, 2022

The adoption of NFTs as a marketing tool is already pretty high. The post 10 Examples of Brands Leading the Way with NFTs appeared first on Social Media Strategies Summit Blog. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Sure, new products are exciting.

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Examples Brands Avatar Authentication 177

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. With Cole’s personal experimentation being so successful, she was motivated to bring Leffer on board to illustrate the power of the tool across her team. Ultimately, it comes down to leading by example.

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Team Examples Marketing Training 112

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Analytics tools for your website or app are your best bet for such data.

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Examples Template Templates How To 103

Social Media Strategies Summit

AUGUST 28, 2019

Examples of AI in Marketing. To help you get started, we’ve compiled 10 impressive examples of AI in marketing. For example, one digital ad written by humans read: “Access cash from the equity in your home.” Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data.

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Examples Marketing Retail Automotive 200

Jon Loomer

JANUARY 22, 2020

Much of this information has been moved to the Inspect Tool, which is enormously valuable. If you aren’t familiar with the Inspect Tool (also known as the Delivery View ), you’ll find it at the ad set level. That will open the Inspect Tool’s various charts and graphs. App Installs. Lead Generation. Conversions.

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Tools Facebook Cost Overview 216

BeingOptimist

JANUARY 3, 2024

If you are unfamiliar with this concept, fear no more as we dissect and dive deeper into the subject and provide some  project accounting examples. Real-World Instances of Project Accounting Project accounting examples are prevalent across various industries, from technology to construction.

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Project Examples Construction Cost 52

Socialmedia.biz

MAY 22, 2021

Storytelling is one of the most valuable tools any marketer has. For centuries, human beings have been influenced by stories, and the emotional impact they have on the way we think and feel. Our stories predate every common form of entertainment, from social media to television, and they make a huge difference to our understanding.

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Examples Social Media Influencer Tools 207

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

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Examples B2B ROI CPA 62

Sprout Social

JANUARY 11, 2024

These tools can break bottlenecks, boost productivity and delight customers at crucial moments. Below we dig into why customer service software matters and tips for choosing a tool. Customer service software refers to tools that streamline and automate tasks for support teams. What is customer service software?

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Software Tools Knowledge Base Hubspot 85

Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. 4 social advocacy program examples to inspire your strategy If you want to get a program started but you’re not sure where to begin, look no further. For Vizient, that tool is Employee Advocacy by Sprout Social. You might hit your target—but it won’t be easy.

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Authentication Examples Class Team 92

Sprout Social

AUGUST 4, 2022

10 ways to say ‘We’re hiring’ on social media (post examples). For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model. For example: “We’re looking for a professional chef with a passion for food, culinary experience and a growth mindset.

Examples 101

Examples Social Media Skills Team 101

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. The 12 best chatbot examples of 2022. Customer service chatbot examples. following up.

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Examples FAQ Insurance Retail 96

Social Media Today

AUGUST 2, 2023

Google's taking a cautious approach to its roll-out of generative AI tools.

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Examples Google Tools 145

Sprout Social

NOVEMBER 29, 2022

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. This CSR example works because it shows how well Grove Collaborative knows their mission and audience. Let’s dive in. pic.twitter.com/AUjNaU63Og.

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Examples CSR Airlines Collaboration 96

Hootsuite

APRIL 26, 2021

This free marketing tool from Google can be used to improve your SEO while providing customers with essential info about your business. Google My Business welcome message examples. Bonus: Google My Business Messaging welcome message examples. Here are a few real Google My Business Messaging welcome message examples.

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Examples Google HootSuite Notification 122

Social Media Today

AUGUST 2, 2023

Google's taking a cautious approach to its roll-out of generative AI tools.

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Examples Google Tools 138

Sprout Social

OCTOBER 28, 2021

In this article, we’ll share five genius social commerce examples you can look to for inspiration. Before we dive into specific examples, it’s helpful to get an idea of the options available to brands interested in social commerce. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers.

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Examples Module Buy MySpace 116

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

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Examples Brands Facebook Retail 113

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

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Advertising Social Media Strategy Tools 105

Ignite Social Media

OCTOBER 1, 2018

B2B Chatbot Examples. to add the ability for clients to build, train, and deploy chatbots to its suite of tools. If you’re working on building a bot for your website, Marketo is a good example to look at for natural language that does not feel overly automated, even though it is.

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B2B Examples Hubspot Widget 119

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). AI is a tool.

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Tools HootSuite Price Template 135

Oktopost

SEPTEMBER 21, 2023

Cost-effectiveness: Social selling tools bring significant lead generation and conversion results with minimal financial investment, it’s particularly advantageous for B2B businesses with painfully long sales cycles. Oktopost’s employee advocacy tool lets you (and your team) effortlessly share social selling content in just one click.

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Examples B2B ROI Analytics 62

Keyhole.co

NOVEMBER 17, 2023

Keep reading to get inspired by a few notable real-life social listening examples. Virgin Trains – Providing exceptional customer support Virgin Trains provides a good example of how social listening can be a vehicle for immediate change; a way to deliver outstanding customer service that will not be forgotten in a hurry.

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Examples Brands Sentiment Reputation 59

Buffer Social

JULY 31, 2023

Artificial intelligence tools have become more accessible to non-technical users – even if they don’t always recognize it. However, more people are paying attention to the AI tools that make up their kits and how they use them. Or edit it? How will you assure your audience that your content and ideas are original?

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Team Examples Content Policies 72

Sprout Social

NOVEMBER 29, 2023

To help you find the right balance, we’ve put together a guide discussing what Instagram automation is, what can be automated and several tools to help you get started. As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. Let’s dig in. What is Instagram automation?

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Instagram Tools Strategy Hashtag 115

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Checking engagement on a social media analytics tool.

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Analytics Social Media Tools Price 179

agora pulse

JULY 22, 2020

Check out these how-to tips and examples of Instagram Live collaborations. . In this article, I’ve rounded up my marketing agency’s favorite examples of Instagram live collaborations. Good examples include gyms and beauty salons. Examples of Instagram Live Collaborations. Consider Instagram Live collaborations.

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Collaboration Examples Instagram Tips 140

agora pulse

JUNE 13, 2020

Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Luckily, you can choose from a variety of Twitter analytics tools to help you do this. Which are the best Twitter analytics tools with which to get started? Don’t count Twitter out. Here’s a handy list! Twitter Analytics.

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Analytics Tools Twitter Hashtag 204

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses.

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Tools How To Sentiment Training 99

Webbiquity SMM

MARCH 15, 2018

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business?

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