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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

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Survey Results: How has Social Media Behavior Changed with COVID-19

Ignite Social Media

Social Media During Covid-19 Survey Results. Our team surveyed over 600 consumers at the beginning of April to gauge their opinions on social media marketing tactics and how their social media behavior has changed. Only 20% express disapproval, which is right in line with the 21% of respondents who felt the same in our survey.

Survey 200
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Social media listening examples that will help you unearth better insights

Sprout Social

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Examples 119
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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Examples of AI in Marketing. To help you get started, we’ve compiled 10 impressive examples of AI in marketing. For example, one digital ad written by humans read: “Access cash from the equity in your home.” Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data.

Examples 200
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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. The post 10 Examples of Brands Leading the Way with NFTs appeared first on Social Media Strategies Summit Blog. A year-and-a-half ago, no one had ever heard the phrase “non-fungible token.”.

Examples 177
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What is a customer journey map and how to make your own [examples included]

Sprout Social

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. This helps determine the ROI of customer-centric engagement and service.

Examples 101
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Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? Take Slack , for example.

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