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How to build a competitive analysis report with examples and tools

Sprout Social

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

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Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

I want to take a second look at custom metrics today and provide two specific examples of how I use them. You can create custom metrics in either your custom ad reports or within Ads Manager itself. You can then select these custom metrics when adding columns to your report. What Are Custom Metrics? We don’t want that.

Metrics 214
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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. Today, I want to walk through an example of it in use. Today, I want to walk through an example of it in use. Background. My Ad and Parameters.

URL 204
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Tip: Facebook Ads Reporting Window

Jon Loomer

One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. I have a simple tip for you that may help, and it’s related to the Facebook ads reporting window.

Report 202
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. If you’re considering using Instagram marketing for business promotion, check out these eight inspiring examples of B2B companies killing it on the platform in various creative ways.

B2B 259
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7 examples of influencer marketing campaigns

Sprout Social

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. What is an influencer marketing campaign?

Examples 125
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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

The internet is littered with examples of brands receiving backlash after failing to read the room. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement. Or when Burger King UK tweeted, “ Women belong in the kitchen ”?

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