Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. When you SEO a timely news release, you are competing with news, correct? You likely want your story to be news, now. In Google you get: Let’s face it. Read All About It!

News 274

News Google SEO Postrank 274

Janet Fouts

JANUARY 27, 2011

Postrank Analytics. What do they do differently and can you learn from their example? It supposedly also rates your search engine visibility but that’s a paid service that’s not available yet, so I haven’t evaluated it. What topics are you showing up about? Is that what you want to be known for?

Klout 138

Klout Brands Social Media Postrank 138

Waxing UnLyrical

OCTOBER 23, 2010

PR, social media, and news articles I’ve found interesting, for example. I’m pleased to tell you that I did, indeed, go eat a dosa that day. Now, about two and a half years later, I talk about a lot of other stuff. I’ve used it to find sources and new handbags. And yes, I still talk about food. Read All About It!

Creative Commons 162

Creative Commons Postrank Tourism Flickr 162

Jeff Esposito

SEPTEMBER 19, 2011

PostRank – This nifty plugin rates your posts on engagement, sharing and some other variables and was recently acquired by Google. For example if you visit my site five times from the same platform, you will not see the box. It has also increased the time spent on the site. It can also be turned off after a certain number of views.

WordPress 44

WordPress Sites Postrank Wikipedia 44

Kikolani

JUNE 15, 2010

Examples of such changes includes migrating a blog’s commenting system from one platform to another, or adding a new plugin that changes the way that posts are entered into the system. For example, if I were to have a list for promoting posts on my own site, it would look like this. For example, you could include: Site.

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Collaboration Groups Groups OpenID 148

Jason Yormark

AUGUST 30, 2009

He’s done his homework on this one as it’s filled with a ton of real world examples of how a handful of businesses have won and lost in the social media game. I can't speak for Erik, but perhaps articles like the Boeing example are one of those.

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Review Case Study Postrank Study 209

Waxing UnLyrical

JANUARY 9, 2011

For example, I thought this week’s roundup might be a list of seven New Year-related posts I found useful. But then, while I was at the grocery store yesterday, several people were killed in a terrible shooting – outside a grocery store – in Arizona , and as of this writing, a Congresswoman’s life hangs in the balance.

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Postrank Tourism WordPress Blogroll 105

Waxing UnLyrical

NOVEMBER 19, 2010

Mark as read Approve comment Hi Herwin--nice case example of crisis communications and reputation management. Krista Giuffi said: Interesting case example of crisis comm & reputation mgmt from @iherwin via @Shonali: [link] #pr #publicrelations [.] This post was mentioned on Twitter by Shonali Burke, Krista Giuffi.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Kikolani

JANUARY 13, 2011

As the recipient of a lot of really, really bad emails from businesses and PR agencies looking to get some publicity for their products or their client’s, here are some examples of things that will make me put you in my “PR People&# filter which goes into a Gmail label that will rarely, if ever, get checked.

Blogger 124

Blogger Postrank HootSuite Blogosphere 124

Waxing UnLyrical

JANUARY 24, 2011

Examples of sites using Mobify include Boing Boing and A List Apart. Mobify is hosted, but still gives site creators flexibility over mobile style-sheets to create unique designs and layouts. You do need a basic design and CSS background to configure your site. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Tools Adwords Marketing Class 247

Waxing UnLyrical

OCTOBER 19, 2010

For example: Let’s say you are searching for volunteer opportunities in Silver Spring, Md. When applied to non-profits, these initial theories on Google Instant’s implications for search engine marketing may affect small non-profits more than larger non-profits. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

FEBRUARY 1, 2011

As an example, Seth said that “share of voice&# is a good KPI, but it says more about awareness than business outcomes. Noting that there were quite a few comments about how KPIs need both context, strategy and relevance , Seth continued to say that the need should be framed in terms of awareness, knowledge and actual behavior.

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Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

OCTOBER 27, 2010

I can go into other examples, but… you get the point. Heres another example: you can always tell the seasoned actors on sitcoms that are taped before a live studio audience. The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation.

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Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

OCTOBER 22, 2010

What about real-life examples? But because as we’ve been getting deeper and deeper into the chat, participants – you – started asking for case studies. Theory is all very well, they (you) said. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 6, 2010

Using Jimi Hendrix as an example would get ME revved up. Quite frankly, it got me a little nervous presenting this information in that kind of way. But my experience and instincts told me three things: 1. Music is a great way to help the social networking medicine go down. Using Jimi Hendrix would (hopefully) get THE AUDIENCE revved up.

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Class Postrank Comments Tourism 182

Kikolani

JANUARY 16, 2011

If you’re talking specifically through social media, you could look to building a strong following on Twitter, for example, and then use services like Sponsored Tweets ( [link] ) or similar services where people will pay you to tweet advertising messages to your followers. Answer: Definitely!

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

JANUARY 13, 2011

Someone sitting in Brazil, for example, likely won’t randomly search out our institution. Perfect example of that. Content reach New audiences mean new opportunities. The blog gave us a chance to connect with people based on their subject interests, not just their relationship to the organization. Read All About It!

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Project How To Class Posterous 170

Waxing UnLyrical

DECEMBER 5, 2010

This post is a great example of a charitable endeavor that is also concrete, as opposed to cosmetic. I came across a great post by her on work/life balance on Constructively Productive, and was fascinated by her clarity of thought. When I clicked through to her blog, I was even more enchanted. When you do the same, you’ll see why.

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Class WordPress Postrank Comments 202

Waxing UnLyrical

JANUARY 3, 2011

I’m a poor example, but every time I did this, I felt much better. Hopefully all will go well with your new employer; but if it doesn’t, you don’t want to have to start from scratch. Make sure you take lunch breaks. It’s easy to get stuck eating at one’s desk. Your body and mind need it. Read All About It!

Tips 159

Tips Class Postrank Comments 159

Waxing UnLyrical

OCTOBER 14, 2010

From the Edutopia article: “For example, when I’m teaching integers, I don’t teach the kids the rules for adding and subtracting integers. Your voice though, is unique to only you , and Brian Meeks is a great example of this. Instead, I show them how to manipulate blocks, how to make it zero by taking away and adding.&#

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Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 14, 2010

Another good example from Australia was a journalist called Tom Cowie , who mounted a full social media campaign called Tom Wants A Job, complete with a transparent blog (with all the applications and rejection letters), Twitter handle and Facebook fan page. Can you help me tie my shoelaces?” That sort of creativity gets you noticed.

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Class How To Applications Course 227

Kikolani

JANUARY 26, 2010

An example of this was given during the keynote. He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water. Social Media Strategy. The speaker had went to a restaurant twice and felt the food was bland, so he went to tweet about it.

ROI 114

ROI SEO Social Media Tips 114

Waxing UnLyrical

NOVEMBER 4, 2010

For example, if your error page reads, “Sorry, you were looking for something that’s not here,&# look for those exact words and select them. Click on the “404 Template&# link on the right (it’ll have “404.php&# php&# underneath it), and pull out your magnifying glass. And nothing else. Read All About It!

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

NOVEMBER 10, 2010

For example, my post on the Gap logo thing. For example, had an college classmate catch a blog post I shared on LinkedIn, recommended it to a PR association and voila, I got a speaking gig. this is another example of how smart you are. :) Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

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Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

FEBRUARY 8, 2011

If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. For example: Obvious: Share their content. Talk to them, engage with them and their content and show them that you should be on that list. Read All About It!

List 161

List Class How To Comments 161

Waxing UnLyrical

DECEMBER 16, 2010

You are a perfect example; you and I didnt even know each other prior to Amplify, and now youre one of my trusted sources on so many things (as you know!). Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 21, 2010

Try as I might to get people to comment on this blog, for example, I cant really force them to. But more than that, I thought this was a good example of using Amplify in a smart way (when you read it, you’ll see that the bulk of the post is an Amp that Gautam [.] This was a HUGE a-ha moment for me this year. Read All About It!

Social Networking 270

Social Networking Class Comments Conversation 270

The Way of the Web

APRIL 7, 2011

I’m not a heavyweight tech blogger, and tend to be somewhere above average on most of the ranking services I’m registered on – e.g. AdAge, Technorati, Wikio, PostRank etc, etc. Out of the initial 200 T-shirts, they’re likely to convest a fair amount – say 20%, or 40 people.

CPM 33

CPM Marketing Postrank NoFollow 33

Waxing UnLyrical

DECEMBER 4, 2010

Its really sad that the campaign is taking such flack (rightly so), when it could, instead, have become as an example of what do when embarking on a social media-driven campaign. Lead by example. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment Thanks, Mary! Read All About It!

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

DECEMBER 6, 2010

For example, are you responding to other people’s tweets with your own thoughts on a particular issue? Ask yourself these questions: Are you commenting on other people’s blogs? Have you commented on more than one posting on this site? Or other blogs? Are you engaging in conversations? Are you RT’ing other people’s messages? Read All About It!

Class 211

Class Comments Eventful Conversation 211

ProBlogger

APRIL 6, 2011

Examples of four common actions that you can sell: sales: work out how you can sell their stuff directly within a matter of clicks. analytics, PostRank, Twitter, social bookmarking websites, and so on. You could sell a teaser (a top-ten list, for example) and then sell other services to unlock the rest. How can you make money?

Blogger 42

Blogger Brands Survey Cost 42

Viper Chill

MARCH 1, 2010

Postrank I have been using Postrank Analytics for about 3 weeks now and find it really impressive. For example, I use Gmail for my email, but I login with an @viperchill.com address and have even replaced the Gmail logo with my own. When activated, it adds a little blue box to any form fields that you see online.

Resources 77

Resources Netvibes Marketing Delicious 77

Ari Herzog

MARCH 3, 2011

For example, writing Stephen @ Custom WordPress Plugins in the name field results in Stephen from Custom WordPress Plugins. PostRank also runs invisibly and shows me metrics about the popularity of blog posts to help me know what you like to read and what you hate. If used properly, this will reward you with improved anchor text.

WordPress 168

WordPress Lurker Postrank NoFollow 168

Waxing UnLyrical

NOVEMBER 18, 2010

It requires that researchers identify the types of categories and themes that they want to track to start, and they feed the model examples of that content (e.g., With enough examples, the statistical model does a pretty reliable job at identifying complex messages. stories, blog posts, etc.). Read All About It!

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 21, 2010

John sets a beautiful example. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. My letter to the C-Suite , by John Lovett over at Web Analytics Demystified. Why: Ever wanted to tell you-know-who where to get off? Who owns the news? Read All About It!

Postrank 119

Postrank Conference Tourism Analytics 119

Techipedia: Tamar Weinberg

JUNE 16, 2010

For example, they use a green background on Twitter, black background on their YouTube channels and maybe red on their Facebook fan page landing tabs. For example, I’ll put “I tweet. Examples of baits are: graphics, eBooks, whitepapers, scripts, website themes, coupon codes, etc. Are my profiles well branded?

Questions 277

Questions Social Media How To Postrank 277

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. I wrote a post recently with a few examples of requests Ive heard from clients / prospective clients (at [link] if youd like to read). That was supposed to be the story. By now, everyone is some kind of social media “expert.” Read All About It!

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Class Press Release Flickr Comments 279