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Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind

Digimind

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Take drug development, for example.

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Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind

Digimind

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Take drug development, for example.

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How AI insights improve decision making

Sprout Social

For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

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How Brands in the Pharmaceutical Industry Stack Up

Unmetric

For example, Abbvie doesn’t have a corporate Facebook page though they have a careers page on the social network. For example, on Instagram, even though Eli Lilly posted the most, Bayer received the highest engagement. The social networks themselves enforce certain rules and restrictions for pharma companies.

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

There are a few companies in the pharmaceutical and CRO industry that have seen success using social media as a major part of their patient recruitment strategy: PatientsLikeMe – This is a large online community for people with serious medical conditions. Companies that Use Social Media for Clinical Trial Recruitment.

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Outsourcing Medical Package Testing

Idaconcpts

The necessity of specific equipment for proper testing is also an issue, and it is not usually cost effective for a medical or pharmaceutical firm to invest in this type of equipment. One example of this type of company that provides package testing for the medical and pharmaceutical industry is TEN-E. Seal Testing.

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3 Things You Can Learn From Daryl Katz

The Realtime Report

Whether you’re a fresh, young entrepreneur or you’re simply looking for ways to make your business grow, one of the best ways you can learn is by taking note of positive examples. After Katz graduated from law school, he decided to come full circle by investing in the pharmaceutical industry. Don’t Be Afraid To Move On.