Harp Interactive
OCTOBER 9, 2009
Example: what Jeremiah Owyang did for Hitachi Data Systems. Turn your blog into a mobile blog site with Mofuse. Consider a Lijit Wijit or other aggregator widget. Map out an integrated project that incorporates a blog, use of commercial social networks, and a face-to-face event to build leads and drive awareness of a product.
Techipedia: Tamar Weinberg
MAY 12, 2010
Granted, this is an extreme example, but it’s based on the cumulative scenarios I’ve faced when dealing with agency clients in recent years, I think that it’s based on some sort of deep-rooted psychological misgiving. And the more intricate your external efforts become, the more social, mobile, and interactive your website must become.
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Techipedia: Tamar Weinberg
JANUARY 28, 2010
Here are seven video examples that have become viral phenomenons in their own right. It’s why T-Mobile succeeded with a flash mob. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Identifiable Do something that other people can relate to.
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.
Convince & Convert
SEPTEMBER 20, 2010
Tom Webster theorizes this may be due to Twitter’s functional similarity to text messaging, as several studies have shown Black Americans use the mobile Web at rates roughly double that to non-Hispanic Whites. For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement).
Convince & Convert
JULY 28, 2010
Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.
Convince & Convert
JULY 26, 2010
This is another example of why you need accounts on these sites. Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc., Someone searches for you, they’ll find your Twitter profile or Facebook brand page.
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