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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. Examples include the number of followers, likes, or comments on social media posts. Use Hootsuite to see what’s working and where to improve performance.

Metrics 107
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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. In one of the earliest high-profile examples of social commerce, Nike teamed up with Shopify, Darkstore, and Snap Inc (the people behind Snapchat) for the pre-release of the Air Jordan III “Tinker”. Share with us in the comments!

Examples 223
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How Hootsuite Integrates Our Paid and Organic Social Strategy

Hootsuite

At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. I sat down with some experts at Hootsuite and they shared how our strategic efforts work together. How to better integrate your paid and organic social—tips from Hootsuite’s pros.

HootSuite 109
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Google My Business Messaging 101 (Includes Examples)

Hootsuite

Google My Business welcome message examples. Brands can now add GMB profiles to Hootsuite. Source: Hootsuite. Bonus: Google My Business Messaging welcome message examples. Here are a few real Google My Business Messaging welcome message examples. Example 1: Google Merchandise Store. Did you know?

Examples 122
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How Hootsuite Integrates Our Paid and Organic Social Strategy

Hootsuite

At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. I sat down with some experts at Hootsuite and they shared how our strategic efforts work together. How to better integrate your paid and organic social—tips from Hootsuite’s pros.

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17 Epic Content Marketing Examples to Boost Your Brand

Sociallyin Insider Blog

17 EPIC CONTENT MARKETING EXAMPLES TO BOOST YOUR BRAND. What are Content Marketing Examples? How Using Multiple Content Marketing Examples Can Boost Your Brand Name. What We Can Learn from Content Marketing Examples Successful Brands Use. Content Marketing Examples: Old Spice: Humor (Almost) Always Works.

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App Of The Week: HootSuite

The Social Media Incubator

HootSuite allows you to manage all of your social networks in one place. Whether it is your Facebook profile, a Facebook page you manage, a Twitter account, a LinkedIn or any of the many others, HootSuite gives you the chance to manage all of them from one dashboard. Here are four of the ways HootSuite may be able to help you.

HootSuite 125