article thumbnail

How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

The best approach is to take a page from the business school handbook and perform a SWOT analysis: S trengths: These are areas where you’re currently ahead of the competition. Following the previous example, Brooklinen may need to invest more heavily in platforms that skew younger, like Snapchat and TikTok.

Analysis 188
article thumbnail

AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

100 Examples of Corporate Social Media Policies

Koka Sexton

Social Media Handbook for Local Red Cross Units. The right side column displays a link to the actual document of policy web page for you to either download or review. Organization. Policy Title. Template: Blogging and Social Media Policy. Template: Internet and Email Policy. American Red Cross. American Red Cross. Baker & Daniels.

Policies 111
article thumbnail

Buffer is Remote but not Async-First, Here's Why

Buffer Social

For example, if I record a Loom video for a teammate in another time zone, they can watch it when they’re online — this is async communication at its best. Here’s how we describe it in our handbook: We try to be flexible with each other when possible. Some remote companies are async first.

article thumbnail

Discover our new Ebook: Turn the spotlight on your Competitive Intelligence Projects

Digimind

Our most recent handbook helps you to tackle the journey from identifying your objectives to value presentation. Through four simple chapters and examples, learn how to structure, create, engage and evaluate your project process.

Project 40
article thumbnail

Semantics: Social Media Policy, or Guidelines?

SocialFish

For example, is the requirement for an employee to “get a doctor’s certificate when absent more than three (3) days&# really a policy? I think it is a directive or rule, not a policy, but many call them policies since the board approved the employee handbook. (A Guidelines.

article thumbnail

Twitter Tailored Audiences: When Does It Make Sense?

Convince & Convert

Example 1: Putting Your Existing Data to Work. Example 2: Getting Creative. Example 3: Turning to Search Data. These are just three examples. That means that digital marketers now have a number of powerful new options to consider when forming their budgets. Let’s take a look at a few scenarios.

Twitter 133