10 Standout Social Media Marketing Examples From 2016

Sprout Social

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. The 2016 blind pre-order campaign is an example of how Taco Bell sets itself apart.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?

Trending Sources

9 Must-Use Writing Strategies [+Examples]

Writtent Blog

Example: “Have you ever watched a movie and, out of nowhere, a scene takes place that is somehow so “off” that it jars you out of the narrative and back to reality?”. Example: “Your family’s safety is your number one concern. Image source.

The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. More than 1 billion people around the world use Groups. So how do you create a Facebook Group? Facebook Groups vs Facebook Pages. —

Facebook Group Updates: Insights, Scheduled Posts and More

Jon Loomer

Facebook is rolling out new features for Group admins that will aid in the management of members and content. Let’s take a closer look at what you can expect, and how you might take advantage of these updates… Group Insights. Group to Group Linking.

7 Ways to Write Headlines that Get Clicks [+ examples]

Writtent Blog

Here are 7 ways to kick it with headlines (plus examples from the pros). Include the reader in a group. In this example from BuzzFeed , Jarry Lee appeals to the Lord of the Rings groupies out there by promising 23 photos that only they will get.

5 Creative Examples of Selfies as Social Media Content

Convince & Convert

Visitors are encouraged to share their selfies and group shots on their social media channels. While many of the images featured are more group shots than solo selfies, the popularity of the program offers a great example for other venues and events to use.

Facebook Audience Insights: 5 Groups You Should Analyze

Jon Loomer

Along the way I’ll provide examples of what I’m seeing… There are 5 main audiences you should analyze using Facebook’s free Audience Insights tool… Click To Tweet. Most Common Age Group is 25-34. Advertising Target Groups.

100 Examples of Corporate Social Media Policies

Koka Sexton

Greteman Group.

Content Marketing Food Groups

Koka Sexton

The idea is simple, think of your content strategy like a world class chef and break content into food groups that will feed your audience with the right mix of content that engages them, educates them and keeps them wanting more. This infographic goes through the content marketing food groups and an example of the schedule you can follow to nourish your readers with the right mix of how-to, thought leadership and easily digestible content.

Should You Use Facebook Page Or Facebook Group - Social Media

Social Media Network Marketing

Many a times am asked if the Business House should get onto Facebook Page or Facebook Group. Also you need to have a clear idea on how Groups and Pages function. Facebook Group can be used for varied purpose. For instance: Family based Groups: When you put up photos and messages not all of your Facebook friends / list can be disturbed and interfered with. And so on, Facebook Groups have a reason to exists.

Content Marketing Food Groups

Koka Sexton

The idea is simple, think of your content strategy like a world class chef and break content into food groups that will feed your audience with the right mix of content that engages them, educates them and keeps them wanting more. This infographic goes through the content marketing food groups and an example of the schedule you can follow to nourish your readers with the right mix of how-to, thought leadership and easily digestible content.

How to Craft a Perfect Blog Post Headline [+Examples]

Writtent Blog

Examples: “Cat Jumps Three Stories to Escape Apartment Fire”. Examples: “9 Reasons You Need a Vintage Record Player”. Examples: “This Man Went Home Early, and You Won’t Believe What He Saw!”. “Do Example: “17 Crowdsourcing Capers You Just Won’t Believe”.

Twitter Aim to Regain Momentum with New Video & Group Message Features

Mindjumpers

Furthermore, a new group direct message feature was added, which appears to be an invite for the mobile-focused millennials who seem to prefer group messaging apps such as WhatsApp (another Facebook property via acquisition) as well as Snapchat.

Advocacy Campaign Examples in Social Media Marketing

Devumi

Social media has become an important marketing tool for cause-oriented individuals and groups. Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes.

The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

Her team organised its strategy around an algorithm that showed, for example, when to show the celebrities and public figures that endorsed her message or her campaign messages. From the resulting audience of 17,500, we distinguished four distinct groups among his supporters.

8 Best Practices for Collaborative Blog Groups

Kikolani

Sites like these usually have their own private groups for the contributors to the blog, which is definitely a great idea. If you own a blog that has multiple authors, regular contributors, or regular guest bloggers , here are seven ways a private blog group can be utilized for helping strengthen the blog and its community as a whole. This should be the most obvious and important use of a private blog group. For example, you could include: Site. Best Group Platforms.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Wiki 46

Guerilla Community-Building Group Provides Insight to Modernizing Your Organization

SocialFish

I believe associations and other organizations, or even a group of erstwhile unaffiliated individuals can learn a lot about modern community building strategies and tactics from Office Heroes. This group is about networking but it is also rooted in appreciation.

5 Ways You Can Use Facebook Groups to Benefit Your Blog

ProBlogger

3 days ago Facebook ticked over the major milestone of 2 billion monthly users , over half of whom use Facebook groups. That’s right, more than 1 billion people are using Facebook groups. Here’s how you can move to where the conversation is and develop community for your blog in 5 different ways with Facebook groups. Groups for your eCourse or other Education. One of the most common uses of Facebook groups by bloggers are ones set up to support a course or an event.

Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content

Convince & Convert

From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Happy Halloween!

Two Social Media Toolkit Examples and Other Goodies

SocialFish

Below are a set of recommended, baseline social media metrics, developed and maintained by an interagency working group of the Federal Social Media Community of Practice. TD Bank Invests in Google+ To Boost Search Results - example of a great Google+ campaign.

How LinkedIn Groups can Explode your Blog Traffic

ProBlogger

The answer is LinkedIn Groups. What is a LinkedIn Group? LinkedIn defines LinkedIn Groups as “a great way for organisations to keep in touch with their members about current events and to discuss issues of common interest.”. The benefits of LinkedIn Groups: It’s free.

The 21 Best Content Curation Tools

Webbiquity SMM

Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). Showcase reviews: Marketing Insider Group (Curation), SnapApp.

Group Writing Project: Write a ‘Discussion’ Post

ProBlogger

Today it’s time for an opportunity for you to do something practical to actually build community on your blog – to create a discussion post as part of this weeks ‘Group Writing Project’ What is a Group Writing Project? Here are a few examples from dPS: If you had to discuss your camera kit…[Discuss]. For example you might like to. Group Writing Project: Write a ‘Discussion’ Post.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

As will be the case for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Marketing Insider Group.

Tools 91

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

From @Starbucks to @Samsung Mobile and even @LEGO_Group, they all use audience segmentation to break their potential followers up into smaller accounts, which all feed up to the main account. For example, there is the main @LEGO_Group account.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

He shared the example of Tide. For example, SA, an outdoor gear and apparel business started by a young man out of his parents’ home, used international lookalike targeting to reach customers in 32 countries and increase sales by 37 percent.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Here are some real-life examples and I am sure you can find others when you start thinking this way. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer.

Jive 110

Leverage the Difference Between Online Influence and Popularity to Your Advantage

Unspoken

Altimeter Group just released “ The Rise of Digital Influence , A How-To Guide for Businesses to Spark Desirable Effects and Outcomes Through Social Media Influence.” Relevance: does your message matter to this group of prospective customers? Solis offers examples of what can be achieved when you understand social media influence: Build Brand Awareness: use social influencers to help build awareness for your brand.

Facebook’s Favorite Hacks of 2016

SocialTimes Facebook

A Seattle-based group of engineers and designers leveraged some of the infrastructure behind Facebook Live with the goal of building a small, private, livestreaming experience within Messenger.

When To Use Facebook Pages And Facebook Groups - Social Media

Social Media Network Marketing

With the recent announcement on Groups from Facebook quarters we know that Facebook Groups was in news in a big way. Given this scenario I have been asked many a times that if we already have Facebook Pages then when do we need the Facebook Groups? A justified query, the reason being that if you have put in time and energy in developing the Page then are we to dissolve everything and start getting people on-board onto Groups?

Strategic Marketing of Managing Expectations

Unspoken

For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. “Happiness is in expectations management.”

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

What’s the best way to start and grow a LinkedIn group? How to Grow Your LinkedIn Group Numbers by Flyte Blog. 81% of LinkedIn members belong to at least one group.

The Social CEO (or Lack of)

Ignite Social Media

Great group of students, @ChancellorFolt ! “The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to catch fire. But as of January 2016, a whopping 61% of all Fortune 500 CEOs had no social media presence whatsoever.

What Makes Social Content Great?

Mindjumpers

In an admittedly nerdy and slightly unflattering moment, I clicked the link expecting to indulge in examples of brands completely misunderstanding the rules of engagement on Facebook. It is about having the most amazing visuals and eloquent updates in the context of your target group.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group.

Being a Social Strategist – What Does It Take? [Infographic]

Mindjumpers

For example, it’s first of all the responsibility for a social strategist to evangelize a new initiative. The statistics in the infographic were pulled from LinkedIn data, job listings for positions in the field and a report by Jeremiah Owyang of Altimeter Group.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

” Sharing habits differ based on the group being shared with, however, as “Social networks are the top method for sharing content with friends (92%)…In sharing online content with the general public, consumers prefer to use message boards (51%) or blogs (41%).”

The New Facebook Groups Explained

Mindjumpers

New changes are constantly being made, so I’m going to try and sort out the confusion a bit by explaining how to use the new groups. First of all, the new groups differ a lot from the groups that we have known so far. Groups as a collaboration tool.