Social Media Strategies Summit

JUNE 24, 2022

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. How to Use Reels for Instagram: 10 Real-World Examples. Think marketing for government agencies has to be deadly serious? Check out our Instagram Reels 101.

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Examples Instagram Brands Transportation 166

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Examples Campaign Tips UGC 142

Jon Loomer

JANUARY 21, 2018

In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment. A few examples: Jan. Call me cynical.

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Feed Feedly News Facebook 166

Likeable

APRIL 5, 2022

Here’s everything to know about what Instagram’s latest news means for social media marketing. How will Instagram’s new changes impact marketers? Instagram even announced that it will move more recommended content to its default feed, meaning marketers will be able to reach new audiences via the feed and the Explore tab. .

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Feed Feedly Instagram Press Release 85

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program.

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Influencer Retail Marketing Discount 101

Jon Loomer

JANUARY 20, 2020

Today, I want to give you an example of just how powerful this approach has been for me. The post Example: Reach Optimization and Conversions appeared first on Jon Loomer Digital. Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. In this case, I only used Facebook Feeds.

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Examples Conversation CPM Campaign 206

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

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Marketing Syndication Adwords News 367

Jon Loomer

JANUARY 13, 2018

Our two pages are just a couple of the dozens and dozens of examples. Marketers were sharing the “horrible news” of how brands will disappear in the news feed, all while resulting in ridiculous engagement numbers. Examples… In 2014, the news feed was updated to show fewer text updates from pages. A ghost town?

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Feed Feedly News Facebook 165

Sprout Social

FEBRUARY 14, 2023

Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. And yet, social advocacy examples continue to be the exception. As networks work those kinks out, marketers have to adapt. ” That’s where employee advocacy comes in.

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Authentication Examples Class Team 92

Ignite Social Media

DECEMBER 2, 2019

To jumpstart your creativity, here are four social media examples of great content and what you can learn from them. This is a great example from Disney of utilizing a mobile-first ad unit on Pinterest in a disruptive way. The above example from Ulta Beauty is just one of them. Frozen II Max Width Video Pin. Of course you have.

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Examples Social Media Content Delicious 161

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. The 12 best chatbot examples of 2022. Customer service chatbot examples.

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Examples FAQ Insurance Retail 96

Sprout Social

NOVEMBER 29, 2022

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. This CSR example works because it shows how well Grove Collaborative knows their mission and audience. Misfits Market’s #MisfitMemos series.

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Examples CSR Airlines Collaboration 96

Oktopost

SEPTEMBER 21, 2023

Increased sales: The end goal of any marketing strategy – social selling brings you stronger leads who are genuinely interested in your product and are more likely to convert, helping your team reach their targets. This will attract your audience to your brand and content, integrating them into your marketing ecosystem.

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Examples B2B ROI Analytics 62

agora pulse

JULY 22, 2020

Check out these how-to tips and examples of Instagram Live collaborations. . A live collaboration can add something different to your usual marketing mix. In this article, I’ve rounded up my marketing agency’s favorite examples of Instagram live collaborations. Good examples include gyms and beauty salons.

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Collaboration Examples Instagram Tips 140

yMarketingMatters

FEBRUARY 8, 2018

Like email marketing, you can get people to opt-in to receive updates from your company Page via Facebook Messenger. #Facebook News Feed Changes. Don't Panic. My clients, friends and colleagues have been asking me what this all means as Zuck’s message is always slightly cryptic and one has to read between the lines. more below…]. #6

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Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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B2B Influencer Brands Marketing 118

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. What I’m Doing.

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Video Marketing ROI Buy 200

Ignite Social Media

OCTOBER 1, 2018

B2B Chatbot Examples. Last year, the marketing software platform acquired Motion.ai If you’re working on building a bot for your website, Marketo is a good example to look at for natural language that does not feel overly automated, even though it is. Artificial intelligence is all around us.

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B2B Examples Hubspot Widget 119

Social Media Marketing

MAY 20, 2019

This is just an example to show how impactful Facebook is as a platform. Not only as a social media platform, but Facebook holds immense marketing potential too. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform.

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Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

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Social Media Strategy Marketing Curation 179

Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. Is it because they’re easier to create or do they contribute to the marketing goals of the brand?

Strategy 116

Strategy Content How To Marketing 116

Jon Loomer

JANUARY 11, 2018

A great example of this is how Josh Constine of TechCrunch interpreted the announcement. Zuck continues to suggest that despite saying we’ll see less brand content, maybe not all brands are screwed… “For example, there are many tight-knit communities around TV shows and sports teams. ” Sounds great!

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Feed Feedly News Engagement 158

The Social Media Incubator

FEBRUARY 25, 2014

For example, our post about the Minnesota Golden Gophers hockey fan that appeared on the Tonight Show with Jimmy Fallon would reach followers of the Tonight Show with Jimmy Fallon’s Page, because it was tagged. However, the newest change to Facebook gives those brands hope.

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Feed Feedly News Engagement 161

Ignite Social Media

APRIL 2, 2020

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. Example Best-in-Class Brands on the Platform. Who is not currently on TikTok, however, are brands !

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Marketing Authentication Trends Feed 217

Razor Social

OCTOBER 26, 2023

Even if they haven’t fully embraced AI the market demands that they demonstrate that AI is a core part of their offering going forward. The following outlines 11 useful things to do with AI marketing tools: 1. For example, you can delete sections of a transcript of a video and this will cut out the relevant bits of a video.

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Tools Vimeo Marketing Feed 82

agora pulse

NOVEMBER 9, 2017

I’ve been dipping into the mobile version to find content examples to show students in training sessions. Could the new Facebook Explore feed be the end of organic reach? Are we close to Facebook “Reach Zero”? What on Earth is the Explore feed? The Explore feed is a new tab on Facebook. ” What happened in Slovakia?

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Feed Feedly Facebook Groups 121

Jon Loomer

MARCH 30, 2022

“Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. Example: “His reaction was priceless!” Example: “Shocking weather phenomenon could explode your plans!! What is watchbait? Why am I skeptical?

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Video Facebook Policies Feed 202

Ignite Social Media

FEBRUARY 13, 2018

If you’re a marketer, you’re well aware that the social space is constantly changing. Facebook is always working behind the scenes to create a better user experience (translate: make marketers want to bang their heads against a wall). It keeps us on our toes! The result? One of the key things to focus on is meaningful interactions.

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Feed Feedly News Brands 115

Buffer Social

AUGUST 3, 2022

We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community. For example, Saie has over 146,000 followers on their Instagram accounts, and What’s Gaby Cookin has an impressive 865,000 followers on hers.

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Small Business Groups Groups Examples 92

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. Our games are sold out,” Dave explains.

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Social Media Marketing Nielsen Resources 96

Sprout Social

AUGUST 19, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. 3 social commerce examples you can learn from. The stats, examples and tips you need for 2021 appeared first on Sprout Social.

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Examples Tips Patterns Instagram 133

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

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Instagram Strategy Marketing Upcoming 217

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

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Case Study Marketing Directory Retail 114

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

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Strategy Brands Content UGC 123

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

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Strategy Twitter Tips Marketing 52

Later

JANUARY 27, 2021

We want people to feel emotionally connected to our brand, so we leverage our community and our artists to tell their stories,” explains Director of Brand Marketing and Communications, Toni Shelton. Take Well+Good for example. But don’t just take our word for it. The best part? Ready to create a shoppable Instagram feed? 2: Well+Good.

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