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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

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How to Test Meta Conversion Events

Jon Loomer

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. You should test your events before relying on them in your Ads Manager reporting. Is the wrong event reported? Is the event firing?

Eventful 171
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Meta Conversion Events, Deduplication, and Conflicting Reporting

Jon Loomer

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication.

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Use ChatGPT to Generate Facebook Pixel Purchase Event Code

Jon Loomer

Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. When creating a purchase event, you’ll need at least the following information: Product Name. You can use others as well (content ID, content type, number of items), but start here. For more resources on pixel events, go here.

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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

One way to do this is by creating an audience based on event frequency. When you do, this is the type of targeting that you should use. In this post, we’ll walk through how to isolate your audience based on the frequency of events executed. Select an Event. Next, select an event under “From your Events.”

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Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page

Jon Loomer

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. Like with the time on page event, I originally wrote about this three years ago but made it way more complicated than it needed to be.

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Create a Meta Custom Event That Combines Time Spent and Scroll Depth

Jon Loomer

But I have a solution for you: A custom event that combines time spent and scroll depth. I also assume that you’ve already created tags for both the 60-second view and 70% scroll events. Once again, we’ll use the Custom HTML tag type. We’re going to use the Trigger Group trigger type. Read them first.

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