Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I want to take a second look at custom metrics today and provide two specific examples of how I use them. What Are Custom Metrics? Where you create the custom metric doesn’t matter.

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Metrics Examples Facebook How To 214

Jon Loomer

OCTOBER 4, 2023

But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. This became especially obvious recently as I’ve written more about custom events. Custom Events To understand custom events, we first need to define “standard events.”

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Eventful Conversation Embedding URL 185

Jon Loomer

APRIL 10, 2022

Have you ever noticed that metric totals in Facebook Ads Manager don’t appear? If one campaign reports on conversions within 7-day click and 1-day view while another reports based on 1-day click, Facebook will not attempt to add these metrics. This includes standard events, custom events , and custom conversions.

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Metrics Facebook Campaign Issues 198

Jon Loomer

MARCH 27, 2022

It has to do with unranked events. ” It allows me to monitor the impact of my ads on the metrics that I care about most, regardless of optimization. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. Ranked and Unranked Events.

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Eventful Report Facebook Aggregator 202

Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.

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Eventful Social Media Notification LinkedIn 205

Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . The pandemic has shaken up some of the ways we have done events in the past, but it also opens many opportunities to fuel our desire to learn, stay connected, and witness events at your four-cornered screens. Pre-event Tactics.

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Eventful Social Media Marketing Influencer 161

Jon Loomer

FEBRUARY 25, 2018

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics. In an attempt that Facebook says improves transparency, certain metrics will be labeled as “estimated” or “in development.”

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Metrics Facebook Sample Samples 162

Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics.

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Metrics ROI Consultant Eventful 223

Hootsuite

NOVEMBER 2, 2020

Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Tap into the right YouTube metrics to understand what your audience values and how to keep them engaged. YouTube metrics explained. YouTube channel metrics. Audience metrics.

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Metrics Analytics YouTube How To 145

Jon Loomer

MARCH 16, 2022

Within the “Tracking” section, at the bottom of ad creation, make sure that “Website Events” is checked and your pixel is selected. If you’re running a campaign for traffic, engagement, or awareness, the default metrics that you’ll see in Ads Manager will be related to those objectives. .”

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Conversation Facebook Metrics Eventful 198

Jon Loomer

JUNE 30, 2017

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. These metrics will roll out over the coming weeks, though no specific timetable was provided. This may be the most useful addition of the new metrics. Do you have these metrics updates yet?

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Metrics Engagement Facebook Advertising 160

Webbiquity SMM

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

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Eventful Social Media Badge Hashtag 145

Jon Loomer

SEPTEMBER 28, 2023

When you analyze Meta advertising results, look beyond the core metrics in Ads Manager. In some cases, there may be Meta ads metrics and standard events for these actions. In others, you may need to create custom events so that you can track them. This can give you a clearer picture to help measure performance.

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Embedding Metrics Eventful YouTube 138

Pam Moore

FEBRUARY 24, 2018

Be careful who you listen to as many of the same people who are wanting to implant your brain with emotions of fear, are the same people who have a top business objective to sell you tickets to events, courses and magic carpet rides to your one stop solution to all of your Facebook problems. Event marketing. Podcast content.

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Feed Feedly Metrics News 167

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Align your social metrics to your business goals Social metrics don’t live in a vacuum.

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Analytics Report Social Media Google 138

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

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Eventful Social Media Hashtag HootSuite 111

Pam Moore

APRIL 29, 2019

Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. Welcome to the Inspiration Age of Metrics.

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Metrics Social Media Marketing ROI 96

Likeable

JUNE 18, 2019

So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear these kinds of utterances, you’ll know just what to say to get some clarity. Average Session Duration is maybe the most widely misunderstood metric of all time. Bounce Rate competes for this distinction, though.

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Metrics Marketing Analytics Video 72

Socialmedia.biz

AUGUST 21, 2018

Simple: Track metrics that are important to the growth of your business. When it comes to social media metrics, you’re looking at hundreds of numbers that you can monitor and analyze. Most social media channels offer an ‘Insights’ or ‘Analytics’ page, where you can track the metrics most important to you.

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Metrics Social Media LinkedIn Analytics 70

Jon Loomer

DECEMBER 4, 2023

It is also how Meta measures success and the metric that is prioritized for optimizing delivery. That means showing your ad to the people most likely to perform that event. Here are examples of when that is important… Have you properly set up events? This is how you measure success. The algorithm is literal.

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API Conversation Eventful Advertising 175

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Why do advertisers love engagement? Think about it.

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Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Why do advertisers love engagement? Think about it.

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Metrics Engagement Social Media Training 60

Jon Loomer

JANUARY 17, 2024

Pixel, API, Events, and Attribution. You simply can’t run effective advertising unless your pixel, Conversions API , and events are set up properly. Do you know what events you should have and where? Do you know what custom events and custom conversions are for? These things are central to conversions optimization.

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Advertising API Skills CPM 189

Jon Loomer

FEBRUARY 7, 2024

Check for Duplication or Overcounting of Events It’s possible that the reporting in Ads Manager is completely legit. Event Deduplication. Are you passing events via both the Meta pixel and Conversions API ? Are you passing events via both the Meta pixel and Conversions API ? Check Event Location.

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Report Sample Samples API 177

Sprout Social

MARCH 28, 2024

Analyzing these metrics over time will allow you to pinpoint the exact keywords and phrases that resonate the most with your audience. They enable you to gather key metrics like volume, engagement, likes and impression breakdowns for specific competitor hashtags, or a broader overview of your competitors’ top hashtags.

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Hashtag Analytics LinkedIn Content 100

agora pulse

FEBRUARY 4, 2020

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources.

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Report CPM CPC Facebook 152

Webbiquity SMM

NOVEMBER 15, 2022

Hone your ability to track and analyze metrics. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. Agility is vital.

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Social Media Management Skills Social Media Metrics 227

Convince & Convert

NOVEMBER 23, 2010

I recently gave a presentation to the Measured Marketing Roundtable at Techpoint , Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates. Now, there are 4 Metrics Mandates: 1. Thus, the best metrics are those that measure behavior.

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Metrics Postrank Klout Marketing 127

Akamai Marketing

APRIL 30, 2009

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it.

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Eventful Twitter Klout Policies 116

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. Define the metrics How do you know what success looks like? Tracking metrics enables you to adjust your social media strategy to increase audience engagement. Be sure to post event updates and ask followers to join in.

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Engagement Tips Loyalty Metrics 103

Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

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Eventful Newsletter CPM CPC 195

Socialmedia.biz

JUNE 8, 2018

There will be multiple Masters Training Workshops, track sessions and other events. Some of the scheduled speakers include Med Touch Director of Content Marketing Christoph Trappe, Leapzone strategist and Business Performance Catalyst Isabelle Mercier-Turcotte, and Right Metric Co-Founder Charlie Grinnell. Social Media Camp .

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Conference Eventful Social Media Microsoft 79

agora pulse

JUNE 13, 2020

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. This is great for Twitter event management when you want to keep an eye on your most active and influential participants. Union Metrics.

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Analytics Tools Twitter Hashtag 204

Jon Loomer

AUGUST 3, 2022

Before we get to how Meta could leverage Outbound Clicks, it’s important that we explain what they are — and how they’re different from other metrics. Let’s define the various “Click” metrics that are often confused. Clicks (All): This includes ALL clicks on your ad (like it says). Everything.

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CPC Metrics Advertising URL 198

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

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B2B Marketing ROI Hubspot 62

Ignite Social Media

JANUARY 8, 2024

The most common metric of content performance on social media. It’s a very common metric for paid social advertising. It’s another metric of efficiency for brand ad campaigns. It’s a very important metric for e-commerce companies that can take a website visitor all the way through a sale.

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Social Media CPA CPM CPC 124

Ignite Social Media

FEBRUARY 9, 2017

In 2017, Facebook introduces new metric: Zombie Reach” Video Content Reigns With Reach. Fan acquisition was a leading KPI up through 2014; however, as Facebook drastically cut organic reach and shifted focus on quality content and engagements it became a less important metric. Does that qualify as undead? “In Food For Thought.

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Metrics Brands Facebook Sample 60