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Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

Well that day is already here for the enlightened CMO which is exactly what I want to talk about at this years SXSW event. In my session I will elaborate on over a dozen proven social media strategies from brands like Dell, Jive, Avaya, SAP and the NCAA to establish targeted social media programs that delivered real results.

Jive 210
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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. Lower costs, more revenue – a perfect combination!

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3 Words That Get You Unstuck To Take Action

Absolute PA

They don’t want to declare them to the world because they think that doesn’t jive with their big hearts and service-centered businesses. Because, I’m hearing from a lot of people who have AMAZing business ideas worth shouting about that are keeping quiet. Hoping that those people who need them will find them anyway.

Jive 90
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How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. Come to your mom blogger event? Here is how you can reach out to Mom Blogs: Make a Target List. Ask for something specific. Do you want them to post your link?

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How to easily find customers on social media

Absolute PA

It’s how I went from stumbling over my 1 minute ‘pitch’ at group networking events to presenting to an audience of 200 and loving every second. There’s no point being in a Facebook group created for wedding and events planners if you are also a wedding planner, and you hate Facebook. And then doing it anyway.

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Best Practices for Video Optimization

Bill Hartzer

Marketing Jive has a bunch of great tips here that are still relevant today, including: - Make sure that your video clips are relevant and informative. To purchase tickets for the event, go to [link]. We all want our videos to get more views, right? Give your video a Catchy Title. - Use Video as a Portal to other Content on Your Site.

Video 93
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27 essential social media manager interview questions (and answers)

Sprout Social

A good answer should address the audience’s needs, include language that jives with the brand’s larger external communications strategy and feels appropriate for the type of customer service you want to be known for. Social media works when it’s about relationships & community. Routine of every social media manager!