Instagram Announces Coming Interactive Features at ‘Instagram University’ Event
Social Media Today
OCTOBER 6, 2023
Instagram announced a range of new features at its Instagram University event in New York.
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Social Media Today
OCTOBER 6, 2023
Instagram announced a range of new features at its Instagram University event in New York.
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Jon Loomer
NOVEMBER 13, 2023
If you have a big event coming up, Reminders Ads are a great way to make sure that your raving fans don’t forget about it. It doesn’t matter what the event is — whether it’s online or offline. It could be a sale, going live on Instagram, or a physical event. How Might You Use Reminders Ads?
Social Media Today
NOVEMBER 3, 2021
Instagram will also look to highlight South Asian creators and businesses during the event.
Social Media Today
SEPTEMBER 1, 2021
The events will showcase Instagram's advancing live shopping options, which could help to increase interest in the process.
Jon Loomer
OCTOBER 30, 2023
There’s a new optimization option in Ads Manager for Reminders Ads using Instagram placements… Using the Engagement objective, select “On Your Ad” as the conversion location. The only placements that will apply to Reminders are Instagram feed, Instagram profile feed, and Instagram Stories.
Jon Loomer
MARCH 20, 2023
You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. Create a separate event.
Ignite Social Media
JANUARY 19, 2021
While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.
Jon Loomer
NOVEMBER 16, 2022
You can run ads on Facebook and Instagram that target your Instagram followers. Let’s walk through how it works and how you can start targeting your Instagram followers today. Make sure that your Instagram profile is a business account. On the left, click “Instagram Accounts” under the Accounts section.
Jon Loomer
FEBRUARY 15, 2023
But I have a solution for you: A custom event that combines time spent and scroll depth. I also assume that you’ve already created tags for both the 60-second view and 70% scroll events. The easy solution is to create a custom conversion that maps to that custom event. Quality traffic with Facebook ads is the Holy Grail.
Jon Loomer
FEBRUARY 13, 2023
Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. Like with the time on page event, I originally wrote about this three years ago but made it way more complicated than it needed to be.
Ignite Social Media
JUNE 1, 2022
We get it — almost everything is hosted online, from social gatherings, conferences, and events. . The pandemic has shaken up some of the ways we have done events in the past, but it also opens many opportunities to fuel our desire to learn, stay connected, and witness events at your four-cornered screens. Pre-event Tactics.
Sprout Social
MARCH 25, 2024
If you’ve opened Instagram recently, you know Reels are big on the platform. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. The short-form video format has quickly become a favorite of both brands and consumers. Let’s dig in.
Social Media Today
OCTOBER 14, 2019
Instagram is testing out a new Invites sticker for Stories which would help users organize events.
Social Media Today
MAY 18, 2021
Instagram has announced a new 'Creator Week' program, which will provide education and insight on platform best practices and processes.
Social Media Today
DECEMBER 6, 2021
Instagram's next round of live shopping streams has been announced, helping to highlight its evolving tools.
Social Media Strategies Summit
JUNE 24, 2022
It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Since its launch in August 2020, search activity around Reels has caught and overtaken another of the platform’s video-based features, Instagram Stories: Image source. What Are Instagram Reels? Check out our Instagram Reels 101. Image source.
Social Media Today
NOVEMBER 2, 2021
Instagram's looking to lean into live shopping as part of its push for the holiday season.
Jon Loomer
OCTOBER 10, 2022
If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Reels are short-form videos (up to 60 seconds on Facebook and 90 seconds on Instagram) that are typically recorded from a phone. Both Facebook and Instagram Feeds use a 4:5 aspect ratio. This is their answer to TikTok.
Social Media Today
NOVEMBER 29, 2022
What life events are people more likely to post about on IG and TikTok?
Webbiquity SMM
FEBRUARY 16, 2021
Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Guest post by Hugh Beaulac.
Sprout Social
AUGUST 10, 2021
What do events teams and social teams have in common? Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. . Events couldn’t build experiences without your insight. Rachael: Right?
Hootsuite
MARCH 27, 2024
For example, here’s an organic Reel from Understance’s Instagram page: View this post on Instagram A post shared by Understance (@understance_) And here’s how that same Reel appeared as a boosted post in my Instagram feed: Source: @understance_ Note the Sponsored label at the top and Shop Now CTA link. What’s a social ad?
Ignite Social Media
JULY 6, 2023
As you can imagine, the first 24 hours of Instagram launching Threads have been nothing short of eventful. Of brands posting frequently, and because of the opportunity Threads has to “port over” Instagram followers, there is actually engagement on these posts. So What Should Your Brand Do?
Social Media Today
FEBRUARY 10, 2022
The new promotion will help to showcase Instagram's evolving live-stream shopping tools.
Sprout Social
NOVEMBER 8, 2021
You already know that Instagram Stories are a great tool for engaging your audience on Instagram. This is where your Instagram Stories Highlights come in. Throughout this article, we’ll do a deeper dive into what Instagram Stories Highlights are and how they work, as well as how you can use this feature for your business.
Webbiquity SMM
MARCH 7, 2019
The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.
Social Media Today
MARCH 21, 2022
The sticker provides another way to re-promote and re-share your upcoming events.
Sprout Social
NOVEMBER 17, 2022
Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Instagram Reel ideas for fashion and retail brands. View this post on Instagram. View this post on Instagram.
Jon Loomer
FEBRUARY 28, 2024
Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action. App Events Definition: We’ll try to show your ads to the people most likely to take a specific action in your app at least once.
Hootsuite
JUNE 26, 2019
When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.
Sprout Social
OCTOBER 5, 2023
Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`
Waxing UnLyrical
SEPTEMBER 18, 2013
Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. She can be found on Twitter at @lisaml15.
Jon Loomer
AUGUST 9, 2017
The latest addition to the tool box: Facebook Event Custom Audiences. Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009. Facebook Events allow marketers to generate buzz and commitment around a virtual or in-person event.
Ignite Social Media
FEBRUARY 28, 2019
Facebook Automatic Events. Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. Here’s what you need to know about Automatic Events. Here’s what you need to know about Automatic Events. How Automatic Events Work.
Later
APRIL 24, 2020
Live Facebook Events just got a whole lot more profitable for small businesses and creators! . Soon brands and businesses will be able to charge a fee to attend a virtual Facebook Event, which can create a new revenue stream for many during the COVID-19 pandemic. . Facebook Events Are Now Even More Accessible and Virtual.
Later
AUGUST 28, 2020
Looking for some fresh virtual event ideas to bring your community together? With virtual events on the rise, the opportunities are endless with so many platforms to choose from — whether it’s a weekly Instagram Live series, or a one-time private Zoom chat. . Table of Contents: Why You Should Host a Virtual Event.
Sprout Social
NOVEMBER 28, 2022
Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??. Cute Instagram story ideas.
agora pulse
JULY 22, 2020
Consider Instagram Live collaborations. Check out these how-to tips and examples of Instagram Live collaborations. . But is that the same for Instagram live video collaborations? There are many advantages to an Instagram live collaboration. Choose the Right Partner for an Instagram Live Collaboration.
Later
MAY 28, 2021
And while many festivities won’t be in-person this year, brands are still hosting virtual Pride events to show support. Pride marks one of the most significant events in the LGBTQIA+ community: the Stonewall Uprising. 3 Brands Hosting Virtual Pride Events. View this post on Instagram. View this post on Instagram.
Laurel Papworth
APRIL 29, 2023
I’ve been thinking about Blockchain and event management, and 24 types of NFTs. “The podcast discusses the power of oratory and how public speaking events can inspire change and bring new ideas to the forefront. I’m the Australia Post of Events, if you like. [00:02:46.420] ” Hope that helped! .”
Hootsuite
OCTOBER 11, 2022
If you say “Instagram shadowban” in the mirror three times, Head of Instagram Adam Mosseri appears and tells you it isn’t real. Fear not: This is your complete guide to avoiding an (alleged) Instagram shadowban, and how to recover from one (allegedly). What is an Instagram shadowban? How do Instagram shadowbans work?
Mindjumpers
SEPTEMBER 6, 2013
Instagram has gained a large popularity during the past years – more than 100 million people have signed up and the platform has even outscored Twitter in number of active, daily users. With more than 850,000 followers, Redbull has been quite successful on Instagram. How does your brand use Instagram? . The best part?
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