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Instagram Announces Coming Interactive Features at ‘Instagram University’ Event

Social Media Today

Instagram announced a range of new features at its Instagram University event in New York.

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Instagram Announces New Interactive Features at ‘Instagram University’ Event

Social Media Today

The platform announced a range of new features at the New York event.

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How to Create Reminders Ads for Instagram

Jon Loomer

If you have a big event coming up, Reminders Ads are a great way to make sure that your raving fans don’t forget about it. It doesn’t matter what the event is — whether it’s online or offline. It could be a sale, going live on Instagram, or a physical event. How Might You Use Reminders Ads?

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Instagram Announces New Features and Events to Celebrate Diwali

Social Media Today

Instagram will also look to highlight South Asian creators and businesses during the event.

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Instagram Launches '10 Days of Live Shopping' Event to Showcase its Evolving eCommerce Tools

Social Media Today

The events will showcase Instagram's advancing live shopping options, which could help to increase interest in the process.

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Reminders Ads for Instagram Placements

Jon Loomer

There’s a new optimization option in Ads Manager for Reminders Ads using Instagram placements… Using the Engagement objective, select “On Your Ad” as the conversion location. The only placements that will apply to Reminders are Instagram feed, Instagram profile feed, and Instagram Stories.

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9 Custom Events That Fire on My Website

Jon Loomer

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. Create a separate event.

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