The Social Media Hat

JUNE 15, 2022

Season 01 Episode 07 of the Virtual Event Strategist Podcast. The post How To Make Money With Virtual Events appeared first on The Social Media Hat.

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The Social Media Hat

AUGUST 30, 2022

When holding a virtual event, you want to accommodate as many guests as possible. To do this, you not only need to promote your virtual event. A clever event marketing tactic you can implement is teaser advertising. You also must give people a reason not to miss it out!

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Jon Loomer

OCTOBER 4, 2023

But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. This became especially obvious recently as I’ve written more about custom events. Custom Events To understand custom events, we first need to define “standard events.”

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Jon Loomer

AUGUST 30, 2021

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. If this doesn’t make sense to you, allow me to explain… What are Custom Events? There are two kinds of events: 1. But custom events needed another step.

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The Social Media Hat

FEBRUARY 5, 2022

8 Ways To Encourage Virtual Event Networking. The post How To Replicate In-Person Event Networking for Virtual Events appeared first on The Social Media Hat.

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The Social Media Hat

JULY 8, 2022

Everything you need to help you leverage LinkedIn Events. The post How to Use LinkedIn Events – The Complete 2022 Guide appeared first on The Social Media Hat.

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Jon Loomer

OCTOBER 17, 2020

If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. Let’s take a closer look… Overview of Events. Your event can be either online or in person.

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Jon Loomer

MARCH 11, 2021

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. How to Share Custom Conversions. It all comes down to access.

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Jon Loomer

OCTOBER 18, 2023

If you use custom events , you need to read this. Go to your Events Manager, and you may see this message to “Verify your custom website event(s).” Let’s discuss… What Are Custom Events? Verify Your Events As I write this, the requirement to verify custom events is rolling out.

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The Social Media Hat

JUNE 27, 2022

Keep the buzz around your virtual event, and your brand, going! The post How to Maintain Audience Engagement after a Successful Virtual Event appeared first on The Social Media Hat.

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The Social Media Hat

MAY 11, 2022

Season 01 Episode 02 of the Virtual Event Strategist Podcast. The post Virtual Event Strategy: How To Narrow Focus To Achieve Broader Goals appeared first on The Social Media Hat.

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The Social Media Hat

MAY 25, 2022

Season 01 Episode 04 of the Virtual Event Strategist Podcast. The post Virtual Event Strategy: How To Rally Resources To Help You appeared first on The Social Media Hat.

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Jon Loomer

NOVEMBER 28, 2021

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). In this post, I’m going to walk through exactly how I do that. I wish I would have started using GTM to manage my Facebook pixel and events sooner. Create Standard Events.

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Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. The Pixel Event Setup Tool may not be sufficient (it’s not for me). The Problems with the Pixel Event Setup Tool. The Problems with the Pixel Event Setup Tool. Pixel Event Code. The Easy Solution: Pixel Event Generator.

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Jon Loomer

NOVEMBER 29, 2023

If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? The issue comes into play when we have to pass events manually by adding our own event code. Confirm that, but it’s likely the case. What did you do?

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Jon Loomer

AUGUST 23, 2023

Here’s how to test your website events… In Events Manager, go to your data sources and select your pixel. Then go to the Test Events tab. In this video, we confirm that our website’s events are set up correctly. Just know that there are different instructions for your server events.

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The Social Media Hat

SEPTEMBER 4, 2022

The post How To Use AI-Based Programmatic Advertising To Promote Virtual Events appeared first on The Social Media Hat. Get the right message to the right client at the right time.

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The Social Media Hat

FEBRUARY 8, 2022

The post How to Choose a Virtual Event Consultant appeared first on The Social Media Hat. A good consultant can provide valuable advice & guidance, while a bad one can cause problems and headaches.

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The Social Media Hat

JANUARY 15, 2024

Partnership Unpacked, Season 2, Episode 1, with Kabir Uppal The post How To Go To Market With Partners Using Events w/ Kabir Uppal appeared first on The Social Media Hat.

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Jon Loomer

JANUARY 9, 2023

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown.

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Jon Loomer

JANUARY 4, 2023

Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. When creating a purchase event, you’ll need at least the following information: Product Name. For more resources on pixel events, go here. This approach should work for any of the standard events. The ChatGPT Prompt.

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Jon Loomer

MARCH 20, 2023

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. Create a separate event.

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Jon Loomer

JULY 24, 2023

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication.

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Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. The Pixel Event Setup Tool may not be sufficient (it’s not for me). The Problems with the Pixel Event Setup Tool. The Problems with the Pixel Event Setup Tool. Pixel Event Code. The Easy Solution: Pixel Event Generator.

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Social Media Today

MARCH 1, 2021

Facebook has shared a new overview of how to maximize its paid online events tools, and some notes on coming features.

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Jon Loomer

SEPTEMBER 8, 2020

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. It will help you better understand what pixel events are and how to use them. What Pixel Events Are.

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Jon Loomer

OCTOBER 25, 2023

Custom events are one of my favorite tools for Meta advertising. This is a deep dive to help you learn more about what they are and how you can use them. Custom events are conversion events that occur on your website and fall outside of the predefined standard events.

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Jon Loomer

FEBRUARY 15, 2022

One way to do this is by creating an audience based on event frequency. In this post, we’ll walk through how to isolate your audience based on the frequency of events executed. But, I’ll also give you the tools to dig deeper and create audiences based on event parameters. Select an Event.

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Jon Loomer

APRIL 10, 2023

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. Creating Standard Events with the Event Setup Tool. Third-Party Tool Integration.

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Social Media Today

MARCH 13, 2020

With more events switching to online only, here are some tips to help you maximize your digital events.

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Jon Loomer

FEBRUARY 13, 2023

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. Like with the time on page event, I originally wrote about this three years ago but made it way more complicated than it needed to be.

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Jon Loomer

NOVEMBER 13, 2023

If you have a big event coming up, Reminders Ads are a great way to make sure that your raving fans don’t forget about it. It doesn’t matter what the event is — whether it’s online or offline. It could be a sale, going live on Instagram, or a physical event. Watch Video I recorded a video about this, too.

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Jon Loomer

OCTOBER 17, 2020

If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. Let’s take a closer look… Overview of Events. Your event can be either online or in person.

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Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. In this guide, we will define social media moderation and how to leverage it to communicate during global movements.

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Jon Loomer

MARCH 27, 2022

It has to do with unranked events. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. Ranked and Unranked Events. This, of course, assumes that you have ranked your events (you can rank up to eight). You aren’t alone. An Example.

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Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. Given some crossover between the two, it may be challenging to understand the difference between them as well as when and how to use each. Likewise, you can’t select a custom event. Dynamic ads.

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Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. As you can see in the example above, hidden events are grayed out and won’t allow you to see or configure them. And they may have configured specific events for each pixel.

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