Social Media Strategies Summit

AUGUST 15, 2023

How are external trends and events going to affect your broader marketing strategy? She wrote the book Digital Leadership in Higher Education: Purposeful Social Media in a Connected World , which was listed as an Amazon #1 new release for college and university student life. Have you missed an important update to a key tool?

Marketing 240

Marketing Education Forums LinkedIn 240

Hootsuite

MAY 20, 2020

Are you ready to go live on Twitter to level up your Twitter marketing tactics? If you are already getting good results from Facebook , Instagram , and LinkedIn live video, Twitter live broadcasts should be your next stop. . Please note that if you are interested in live-tweeting an event , there is a post on that as well!

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Twitter HootSuite How To Eventful 145

Hootsuite

AUGUST 9, 2023

Using AI to write social posts, specifically on Twitter, also begs the question: Do AI-written captions impact engagement and reach? Does the Twitter algorithm penalize tweets written by AI? Well, I’ve been on X (formerly Twitter) for more than ten years, so by this point, I should know my own audience best. “We

Twitter 84

Twitter HootSuite Hashtag Analytics 84

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Strategy 109

Strategy Tips Twitter Marketing 109

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

agora pulse

NOVEMBER 3, 2020

As these events unfold, many marketers may be struggling to figure out whether they should pause social media channels for their company or clients. However, a major world event could mean a multi-day hold or reworking your social media schedule for the foreseeable future. Consider your social ads.

Social Media 127

Social Media Social Media Management Health Care Issues 127

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. Check your pinned posts on Twitter and Facebook as well as Facebook Group(s) to ensure they’re not tone-deaf.

Social Media 199

Social Media Social Media Management Issues Team 199

agora pulse

JANUARY 30, 2018

As a social media manager, you have a million things to think about every day. Unfortunately, when it comes to social media hacking and account security, you will probably only think about it when it’s too late. OurMine has a reputation for hacking high profile Twitter accounts.

Social Media 144

Social Media Social Media Management Policies Reputation 144

Hootsuite

JUNE 16, 2021

Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. You don’t want to overwhelm your followers or feel like you’re spamming the news feed. Well, good news: you can stop your social posting panic spiral.

Social Media 145

Social Media HootSuite Statistics Template 145

Later

DECEMBER 20, 2020

Stay on top of your social strategy and plan for all the important holidays with our free 2021 printable calendar and holidays guide. 2021 Social Media Holidays Guide. We know that scheduling posts and visually planning your feed in advance is key to a stress-free life for social media managers.

Patterns 68

Patterns Social Media Management Hashtag Instagram 68

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 105

Engagement Tips Loyalty Metrics 105

agora pulse

NOVEMBER 3, 2016

Have you attended a bunch of Twitter chats and are thinking about hosting a Twitter chat of your own? Why Host a Twitter Chat? When you are a mere participant in a Twitter chat, you can respond, but when you are hosting a chat, you can direct. Twitter chats move very fast, especially the more successful ones.

Hosting 60

Hosting Twitter How To Hashtag 60

Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. Orkney Library & Archives has won the hearts and feeds of over 77,000 on Twitter, including celebrities and giants of the literary world. And that might end up becoming a Twitter thread.”.

Library 123

Library Team Social Media Feed 123

Social Media Strategies Summit

JUNE 3, 2021

Panelist Anna Vacchi Hill , Senior Public Information Officer and Social Media Manager at the City of San Diego, developed the city’s first social media policy and has been consistently growing its audience on Instagram. She suggests joining the Government Social Media Group on Facebook.

Engagement 149

Engagement Communities Video Tourism 149

Later

DECEMBER 20, 2020

Stay on top of your social strategy and plan for all the important holidays with our free 2021 printable calendar and holidays guide. 2021 Social Media Holidays Guide. We know that scheduling posts and visually planning your feed in advance is key to a stress-free life for social media managers.

Patterns 52

Patterns Social Media Management Hashtag Instagram 52

Hootsuite

APRIL 1, 2020

Make it a virtual event. Check out YouTube’s full digital events playbook here. Or create a Twitter or Instagram Story poll. Promote the event. Your live stream is a virtual event , so treat it as you would any other event. Create a Facebook event or Instagram countdown. And draw a crowd.

YouTube 145

YouTube Engagement How To Class 145

Social Media Strategies Summit

DECEMBER 29, 2022

To help government agencies tie social media into their broader communications strategy, we organized a panel session at our recent Social Media Strategies Summit for Government. With an audience that spends a lot of time on social, the town does relatively little “traditional” marketing.

Strategy 130

Strategy Press Release How To Collaboration 130

Unmetric

JULY 29, 2019

For those of you scratching your heads and wondering why images of bananas are taking over social media feeds in India, here’s what happened: A video tweeted by Indian actor Rahul Bose explaining the exorbitant amount he was charged for two bananas at a luxury hotel took the internet by storm—5,700 retweets and counting so far.

Brands 121

Brands Hotels Trends Meme 121

agora pulse

JUNE 29, 2020

Regularly promote campus events. You want to give your students a good reason to follow you on social media. Include links in your social media posts about where students can learn more or set up appointments. Your content will then show up higher in users’ feeds. Regularly promote campus events.

Social Media 104

Social Media Engagement How To Groups 104

Sprout Social

SEPTEMBER 14, 2020

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. Images and video are a must-have for engaging social followers.

Strategy 145

Strategy Marketing Sports Team 145

Idaconcpts

FEBRUARY 15, 2013

Hootsuite is a social media management app that businesses can use to increase their social media presence. With the app, they can schedule posts on popular social media channels such as Google +, Facebook and Twitter, and handle multiple accounts simultaneously. DoubleDutch Events.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

agora pulse

DECEMBER 26, 2019

Here’s a detailed look at how to wield the power of the hashtag more competitively for social media marketing. Twitter hashtags tips. Unlike Twitter with its 140-ish character limit, hashtags or not, Instagram has a highly permissive limit of up to 2,200 characters. Twitter Hashtag Tips.

Hashtag 91

Hashtag Tips Instagram Trends 91

agora pulse

JULY 22, 2020

This is a super-smart collaboration because those beauty influencers have hundreds of thousands of followers and add plenty of credibility to the feed. In fact, the event was a hive of collaborative Instagram live activity. Related reading: Instagram 101: What Every Smart Social Media Manager Needs to Know.

Collaboration 140

Collaboration Examples Instagram Tips 140

Sprout Social

MARCH 16, 2022

As Sprout Social’s Senior Social Media Manager Rachael Samuels puts it, “On every network, the metric that relates to the goal or purpose of the video is what you should measure. Instagram also uses saves as an indicator of what to show in the Explore feed. A post shared by Sprout Social (@sproutsocial).

Engagement 124

Engagement Report Video Metrics 124

Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Learn more.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

agora pulse

OCTOBER 19, 2017

If you have access to your website’s analytics panel then you can easily check the performance of your social media channels and what they are bringing to the table. If you are running paid ads in Facebook, Twitter or LinkedIn then you will also be able to see the number of clicks to your website.

Social Media 133

Social Media CPI URL Social Media Management 133

agora pulse

MAY 3, 2017

I switched my social media management to dashboards and my productivity has soared. Using a social media management tool like Agorapulse means that I can monitor comments, posts, private messages and interaction in one place. That goes for Facebook, Twitter, and Instagram. Reuse Evergreen Content.

Facebook 153

Facebook How To Social Media Management Report 153

agora pulse

APRIL 3, 2018

You may have heard about the news lately: everyone in social media is crying about the end of the ability to repeat content on Twitter. Twitter Rules: What’s New, What’s Not (and Why it Matters). Twitter Rules: What’s New, What’s Not (and Why it Matters). Panic ensued.

Meeting 87

Meeting Social Media Management Publishing Social Networking 87

agora pulse

APRIL 3, 2018

You may have heard about the news lately: everyone in social media is crying about the end of the ability to repeat content on Twitter. Twitter Rules: What’s New, What’s Not (and Why it Matters). Twitter Rules: What’s New, What’s Not (and Why it Matters). Panic ensued.

Meeting 87

Meeting Social Media Management Publishing Social Networking 87

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Integrate your Shopify store with your social feeds.

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

APRIL 18, 2017

If it’s sitting at a computer, constantly refreshing Twitter for some new content, then automation might be helpful for you. Why You Should Consider Social Media Automation. Automatic Direct Messages in Twitter are often frowned upon because they make you look like you don’t care about your followers.

Social Media 102

Social Media Brands Startup RSS 102

Hootsuite

APRIL 22, 2020

You’re in their feeds right next to their sister’s cat vids: you’re basically BFFs now, right? But the smorgasbord of social media live streaming platforms can be downright overwhelming. Facebook or Twitter? When your broadcast is over, it will live on your LinkedIn feed to lure in even more engagement on the rewatch.

Social Media 145

Social Media Privacy YouTube Instagram 145

Later

JUNE 2, 2019

If you want to gain followers and build your brand awareness on Instagram, you need to have a strong and recognizable Instagram aesthetic across your feed and stories. Thankfully, there’s a quick and easy way to achieve a cohesive aesthetic on your feed — presets! Especially if you’re new to editing software like Photoshop.

Instagram 70

Instagram Template Templates Hashtag 70

Buffer Social

JULY 6, 2017

Small business owners and solo social media managers usually don’t have the time to create or find enough high-quality content to post five times a day on Facebook or tweet 10 times a day on Twitter. Mistake 2: Being on all social media platforms. Fewer channels, more focus, better content.

Social Media 112

Social Media Curation UGC Instagram 112

Janet Fouts

SEPTEMBER 22, 2010

I heard this on Sunday and so just for fun I filtered every one of the newsletters and rss feeds that I never even bother to scan into a mailbox. I use Objective Marketer extensively for clients to automate posts related to contests, speaking engagements, book signings, event announcements etc. Liberating is the only word for it.

Social Media 132

Social Media Alltop Tweetdeck HootSuite 132

Convince & Convert

MARCH 15, 2013

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. Listen Now .

Communities 138

Communities GPS How To Social Media Management 138