White paper on Social CRM for associations
APRIL 6, 2011
We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Marketing designs campaigns for products, services, and events. Special thanks to Avectra for sharing the costs of producing the paper, so you can download it for free.