White paper on Social CRM for associations


We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Marketing designs campaigns for products, services, and events. Special thanks to Avectra for sharing the costs of producing the paper, so you can download it for free.

Free white paper: key trends of 2013

Sherrilynne Starkie

Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review

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True Customer Engagement: the Leap Beyond User Experience


Engagement,” by their definition, is measured by numbers: the events members attend per year; volunteer activities they participated in; number of years they have been members etc. Debunking the Hype Demand Perspective Featured Humanize Social CRM and ROI Social, In Theory White Paper

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Content can be produced in a wide variety of formats: • White papers. Virtual events. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile.

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate.

Awesome Association Marcomm Jobs – Week of July 24


Serves as digital marketing advisor to AHP’s departments, providing best practice recommendations for Marketing, Events and Membership programs. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

There’s a growing realization that insightful white papers, pithy blog posts, and slick social media graphics don’t mean much if your product is difficult to purchase, implement, or use. Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different.

How Social Media Examiner Became the Biggest Site in Social

Convince & Convert

What he did was recognize and capitalize on a growing trend in the market – the white paper. “A So, Mike wrote How to Write a White Paper: a White Paper on White Papers and established himself as a thought leader in this part of the industry.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers.

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5 Expert Tips for Converting Your Webinar Audience

Convince & Convert

For example, it could be sharing some case studies, white papers, research reports, or even an e-book or other on-demand webinar. Digital Marketing conversion measurement conversion strategy lead nurturing marketing strategy virtual events webinar

How To Use Influencer Marketing To Launch A New Product

The Realtime Report

Driving awareness for product launches, events and brand initiatives is a common marketing objective. This is just one example out of 15 that are described in a white paper we’ve created based on my research. This is a guest post by Evy Wilkins, VP of Marketing at Traackr.

Social Marketing Analytics: a great report from Altimeter

Gemma Went

This white paper from Altimeter looks at this in detail, exploring Altimeter’s framework for measuring results in social media. I’ve shared stuff from Altimeter a few times and this white paper is one of the best.

Three ways to stretch your marketing budget


For example, perhaps you can reuse specific points in an especially popular white paper to create a new email campaign that links back to the paper. Create an up and comer philanthropy series around key fundraising events. This is a guest post by Liz Scherer.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Boring white papers and boastful case studies are common pitfalls. Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc.

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Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

During the event, the company can use public relations tactics to meet with industry journalists and other influencers attending the show or conference. They can also promote content downloads—reports, white papers, e-books and guides.

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B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Webbiquity SMM

While text (such as blog posts and white papers) will continue to play a significant role in B2B marketing, messages and concepts can often be delivered in a more compelling manner through infographics, online slide presentations, and video.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

You know it well: a dedicated area for a rotating hero graphic; some space touting your news and events, and maybe a few awards; and, of course, customer logos prominently displayed on the site. . Your case studies, white papers, e-books, articles and events are a category.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? At the other end of the scale, Pinterest, outdoor media and virtual events were cited as the lead effective tactics for SMB B2B lead generation.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Speaking at an event?

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What Exactly Do You Do?

Webbiquity SMM

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. “So—what exactly do you do?”

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

For companies and brands, Facebook works best for sharing casual workplace and event photos, videos, entertaining or humorous content, or content showcasing company culture and the lighter side of business.

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Do Giving Contests Work? Yes, Say Razoo & Case Foundation

Waxing UnLyrical

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities.

Study shows social media drives sales

Sherrilynne Starkie

Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI.

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How to: Develop an Advanced Understanding of Social Media


These advice-dispensing recycle bins are still the most obvious source of social media news, and behind them the well-known blogs that are only as useful as their guest bloggers, expensive conferences, webinars and pseudo white papers.

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Content Marketing: Dos and Dont’s [Report]


Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The paper is divided into four main sections: What every marketer needs to know.

Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. million in 2010, including events and email sponsorships.

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Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. million in 2010, including events and email sponsorships.

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From Awareness to Trust: Dos and Don’ts for Lead Nurturing on Social Media


Build real relationships that exist beyond the sales environment; comment on industry events you both attend, or shared connections you both know. Include a lot of educational content like white papers and case studies in your social marketing plans. Post by Adi Englander.

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. Frustrated.

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Facing Information Overload? Cronycle Can Help You Filter Through the Web’s Flood of Content


We get our information from different news outlets, publications, live coverage and events happening on Twitter, Facebook feeds, and countless other sources. Image courtesy: CC BY-SA 2.0, Flickr, 25031050@N06.

7 Social Media Tactics Your 2013 Budget Needs to Succeed


SES Events. Topics Stats & Tools Training & Education Jobs White Papers. Live Events. UPCOMING EVENTS. WHITE PAPERS. ); //. ); //. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch.

12 Visual Content Marketing Ideas that Get Shared Like Mad

Pam Moore

Sharing stories of travel, corporate and customer events. 10 Reasons You Need to Build Your Personal Brand (white paper). The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone.

“So What?” is the Big Trend of 2015

Geoff Livingston

In fact, I am preparing a presentation on the Near Future of Media for a DC AdClub event at the Newseum this January. We are also publishing a SlideShare/white paper on the tips to hasten analytics adoption as soon as the new year is over.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

How to monitor live traffic on your site when hosting an online event? The power of real-time analytics for monitoring live events and how your audience is engaging with your content. 10 Ways to Stomp Random Acts of Marketing (white paper).

Nielsen Report: Blogs Still on the Rise | ClickZ


SES Events. Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Live Events. Upcoming Events. WHITE PAPERS. ); //. ); //. ); //. ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Foursquare. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Email.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

The site has quietly removed the majority of its cover image restrictions, making it easier for brands and businesses to use this valuable visual real estate to promote things like sales, events and the Facebook page itself.” Many (most?)

How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to Get Your Social Media Budget Approved (white paper).

Create a World-Class Online Community for Your Business


Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. You can read the full white paper on Telligent’s website. You can also download the white paper [.]

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Social CRM Use Case 6: Retention


Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. The true test of this use case is about using social media to build relationships with members over the long term, which will minimize events like job changes where they might otherwise be lost.