Jon Loomer
JANUARY 31, 2024
This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?
Waxing UnLyrical
APRIL 9, 2020
I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices. Event Notice: Navigating Grief During COVID-19. Less is more.
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Jon Loomer
MARCH 27, 2022
It has to do with unranked events. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. Ranked and Unranked Events. This, of course, assumes that you have ranked your events (you can rank up to eight). You aren’t alone. An Example.
Social Media Today
MARCH 1, 2021
Facebook has shared a new overview of how to maximize its paid online events tools, and some notes on coming features.
Jon Loomer
JANUARY 25, 2022
I have a simple tip for you that may help, and it’s related to the Facebook ads reporting window. Understanding Aggregated Event Measurement. One of the changes that Facebook implemented in response to iOS 14+ relates to how to handle events performed by users who have opted out of tracking. Facebook will receive one.
Jon Loomer
FEBRUARY 13, 2023
Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. Like with the time on page event, I originally wrote about this three years ago but made it way more complicated than it needed to be.
Waxing UnLyrical
AUGUST 28, 2013
Events can be a great way to build relationships and nurture leads. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. We picked a catchy name which made it possible to turn the event into a series. Tip: make it easy to understand. What’s your Goal?
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