New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales

SocialTimes Facebook

Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization.

The Future Of Retail In A CTRL ALT Delete World

Twist Image

Last month, I was invited to Dublin, Ireland by Google to give the opening keynote address for their Retail@Google event. Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex).

Trending Sources

Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content.

3 Ways Retailers Can Leverage Facebook Location Pages

Ignite Social Media

In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts.

Back-to-School Is the Second-Biggest Retail Holiday. Are You Ready? [INFOGRAPHIC]

Simply Measured

“Back to school” is the second-biggest retail holiday in the U.S. Education & Analysis News & Events Social Media Social Media TrendsThis year, it’s expected to rake in $828 BILLION! But e-commerce brands are still trying to figure out the magic recipe for generating awareness and sales in such a crowded field on social. This digital infographic guide, care of The Shelf , can help.

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Amazon Is Eating Retail, Uber Is In Hot Water (Again) And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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Hudson's Bay Company didn't mince words about their retail challenges last week, and Bloomberg is reporting that we could see over 50 retailers file for bankruptcy this year alone. . I rarely do events that are open to the public. It's part of a Canadian Marketing Association event in partnership with KPI Digital. retail. retailer. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base).

A Clearer View Of Augmented And Virtual Reality

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Next week is the National Retail Federation and Shop.org 's Digital Summit In Dallas. Augmented reality and virtual reality are on a collision course with retail, and Joel was willing to offer a few thoughts in advance of his keynote session next week at Retail's Digital Summit, a Shop.org event in Dallas. For retailers, this is huge because stores can -- literally -- look and feel like they are no longer limited by location and square footage." retail.

The True Omni-Channel Is Convergence

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" The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. it''s all retailers).

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

Do: We kicked off the campaign with a community, family-focused event which included prizes and give-aways for social media participants. Case Study Facebook Retail case study event marketing marketing measurement social media strategy Case Study #4: Neighborhood Shopping Center. Background: . This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center.

How Nike Stole Social Media Gold From Olympic Sponsor Adidas

The Realtime Report

As Social Baker’s CEO Jan Rezab states, “There was a time when primetime slots around major sporting events were essential for maintaining position as a household name; but social media has levelled the playing field.

When Real Time Becomes Really Real Time

Twist Image

As I recounted this story over the past few months at live speaking events, I've had numerous people come up to me after and confirm that they have had similar experiences. Amazon is changing retail. That should come as no surprise, but Slate published a fascinating article on July 11th, 2012 titled, I Want It Today , that dissects the next generation of what Amazon is going to do to disrupt retail as we have seen it to date. Retail is a communal experience. retail.

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How to Know You’re Getting the Best CPC for Your Facebook Campaign

SocialTimes Facebook

Whether you’re an online retailer promoting your products or a publisher trying to get your articles in front of the right eyes, we all want to pay as little as we can while driving as much traffic as possible to our sites. We all want more for less.

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Smarts Brands Will Create Their Own Digital Products And Services

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Let's say you're a retailer. With that, if you are a retailer - and you have put some kind of digital commerce model in place - why would you not start developing and selling adjunct digital products and services? Without missing a beat, Amazon created their own, exclusive holiday sales event on December 30th called, Amazon Digital Day. Why not attempt to recreate the enthusiasm that comes with these super-special commerce events for only digital products? retail.

3 New Social Media Features to Consider for Your Brand

Ignite Social Media

Consider Facebook 360 Video if your brand is: Opening a new retail location and you want your audience to be able to see the space. You may think this feature is only reserved for glamorous red carpet events for beauty brands or adorable footage of puppies for animal shelters, but think again.

Alicia Travels: Farm & More Event, Edinburgh

Absolute PA

I’ll be flying to Edinburgh to present a talk on social media at Farm & More – The Farm Diversification Event – an annual get together for the farm retail and diversified farming sector. It’s a real privilege to be speaking at the event.

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

New product/event awareness. Advertising/Marketing Facebook A/B testing analytics Applications apps Bookmarks brand awareness ChameleonJohn Coupons Customer Loyalty Digital Strategy Consulting e-Commerce Email Engagement Holiday Shopping Season influencer marketing Influencers Insights Kohl's Landing Pages Laurynas Skupas Likes Load Times Loyalty measurement Metrics mobile Offers Post Scheduling retailers Scheduled Posts Shares smartphones Technomic User-Generated Content

Back to School on Social in 2016 [INFOGRAPHIC]

Simply Measured

“Back to School” is a major event for retailers, especially those with young target demographics. According to the National Retail Federation, . Back-to-school and college spending ranks as the second biggest shopping season for retailers, after the winter holidays.

The Only Consumer That Matters

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I often get to hang out backstage at conferences and events. Just because I spoke at an event (even after being paid for it), it didn''t feel right proclaiming that the company was my client. Most retailers struggle to retain customers because of digital technology. Initial thinking on showrooming was that it would cause mass disruption to the retail space. In fact, it''s become so pervasive that retailers have created other terms around it to put it into perspective.

An Innovative Approach to Outreach Marketing from a Quirky Brand

Convince & Convert

The Goal Since Unclaimed Baggage has one a retail location—no online store component—their goal was to connect with bloggers who were in a 2-3 hour radius of their location. They decided that retail and family oriented bloggers located in Alabama were the perfect fit.

How To Curtail Showrooming: Charge Admission

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There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. In short, they're getting the full, physical retail experience - which could even include some consultation by the sales associate - only to lose the sale to the online channel or another retailer who is offering a better price. Could retailers charge a fee if there's something more than products to look at beyond the front doors?

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How Amazon Ruled Social Media Conversations on Black Friday and Cyber Monday 2016

Simply Measured

With retailers like Amazon and Walmart extending the dates for deals and sales, we should all have been able to knock a few things off our shopping lists. Maybe it's just retail Darwinism. News & Events Social Media

How Are Staples, Walmart, and Target Dominating Back to School on Social?

Simply Measured

Not many people know that Back to School is the next biggest shopping season after the winter holidays, but it is: according to the National Retail Federation’s 2016 report, total spending during the Back to School season is expected to reach $75.8

What The Next Five Years Will Be About

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The brand's reality was this: as the years wane on, the amount of retailers that they sell to were diminishing. As the major big box outlets continue to grow and as consolidation rifles through the retail sector, the bigger brands only have a handful of outlets to sell their wares. With these retailers' size and growth comes another reality: they begin to dictate everything from quantity and terms to acceptable margins. retail. retailer.

Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer.

Josh S Peters

The ORSM ( Outdoor Retailer Summer Market ) is a yearly event here in Salt Lake City and is a huge draw for outdoor enthusiasts and retailers alike. This is a great exposure for the event and for the people attending.

Endless Aisles

Twist Image

I was recently in New York City giving a presentation at the National Retail Federation 's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive changes that retail will face as technology, Social Media and mobile collides at the retail level. It truly is a sight to see if you're into retail, commerce, fashion and a unique in-store experience. Pundits think that e-commerce kills the retail experience. retail.

Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Are consumers willing to give retailers precise information about their location?

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What’s Driving Social Conversations This Shopping Season?

Simply Measured

Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture the maximum share of wallet from the consumers. Top Retailers Being Discussed.

Case Study Crunch: Retail Social Media Case Studies « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Retail Social Media Case Studies 08/07/2010 tags: Case Studies , Marketing , Social Media , Social media case studies by Annalisa Morgan In retail, social media is everywhere.

How Brands Can Create Social Engagement Via Music Festivals

Ignite Social Media

Multiply these numbers – give or take – for all music events, including Bonnaroo, Lollapalooza and Stagecoach, and companies have themselves a gold mine for capturing the attention of a large, young and hip audience. Need help promoting your brand during a live event?

Amazon Is Eating Retail, Uber Is In Hot Water (Again) And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Hudson's Bay Company didn't mince words about their retail challenges last week, and Bloomberg is reporting that we could see over 50 retailers file for bankruptcy this year alone. . I rarely do events that are open to the public. It's part of a Canadian Marketing Association event in partnership with KPI Digital. retail. retailer. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base).

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

Event registration for Facebook Timeline for Business Pages powered by Eventbrite. Why not spend a couple of hours learning about popular retail review site, Foursquare? Online event registration for Foursquare Social Media Marketing powered by Eventbrite.

We Should All "Pull A Kardashian" On Twitter (It's Not What You Think)

Twist Image

I thought brick and mortar retailers were struggling in the Amazon world. While, it doesn't feel like it from my vantage point, we had an amazing turn of events last week as Amazon reported their quarterly earnings. retail. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base).

What Is Apple Up To? Can Walmart Catch Amazon? And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

This week will bring the "other" big Apple event and news to the world. There is usually little talk of hardware (that's the big annual event that is held in September). Walmart is one of the few retailers that can compete with Amazon in the retail space. retail. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base).

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms.

Copying Apple

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What shocked me was how much the event looked and felt like an Apple event. retail. advertising android apple applefanboi blackberry blackberry10 brand businessstrategy consumerelectronics digitalservices influence iphone loyalty mac media merchandising microsoft microsoftstore pc perception retail smartphone stevejobs wallstreet windows windowsmobileIt's like an itch that you just can't scratch. Something has been bothering me, lately. It's not overt.

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I Attended a Networking Event…Now What?

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Attended a Networking Event…Now What? So, you’ve attended a handful of networking events, met some interesting people, and acquired a handful of business cards. Write on the back of each business card , noting the date and event where you met the person. Seek out previous contacts at future networking events.

The Mobile Revolution is Here Now [Infographic]

Puzzle Marketer

52% of retailers do not have a mobile website experience (You’re not alone!). 1 in 8 will use mobile tickets for airlines, rail and bus travel, festivals, cinemas, and sports events in 2015.

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The 10 Top eCommerce Conferences of 2017

Pixlee

NRF's Annual Convention & Expo, nicknamed "Retail's BIG Show" is NRF's flagship event held annually in New York City. This is the event of the year for multi-channel retail innovators. From personalization and content marketing to mobile and omni-channel, this event will cover it all. This event takes on more of the workshop approach and always provides a great deck of speakers. Retail Global September 20-22, 2016 Las Vegas, NV.

Katie Couric Will Give Us The Internet That We Deserve

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Things, events and ideas to explore. Sure, Amazon is one of the world''s largest retailers, but they''ve also just announced more original programming like Betas and Alpha House (kind of like their own, little cable network). retailer. What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it begs for an answer.

Hot Association and Nonprofit Social Media Jobs This Week – April 5

SocialFish

Marketing Specialist , Marine Retailers Association – The Marine Retailers Association is seeking a dynamic, motivated marketing specialist who can be a leader for our highly energetic team’s marketing efforts.