Sherrilynne Starkie

OCTOBER 25, 2012

It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions. Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI.

Study 377

Study Social Media Wikipedia ROI 377

Jon Loomer

MAY 15, 2023

Second, are these leads who will get something in return like a white paper, or are will they be contacted by a salesperson? What is a good cost per lead? It depends. First, know that we don’t only want cheap leads, but quality leads. Third, what is our offer? Have you seen success with this thing before?

Advertising 163

Advertising Real Estate Cost API 163

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program. It is not the same as earned media.

Influencer 167

Influencer Brands How To Marketing 167

Pam Moore

JULY 5, 2017

How to monitor live traffic on your site when hosting an online event? How to leverage all of the above to increase ROI on every dollar you spend on paid media, content marketing, influencer marketing, email marketing and more? How to easily test a new title or marketing concept. Need more help?

Analytics 167

Analytics Google Metrics ROI 167

The Realtime Report

DECEMBER 27, 2012

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Learn more at [link].

Influencer 195

Influencer Products Marketing How To 195

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. I guess that’s because I’ve always wanted this blog to be about you, the reader, and your need for digital marketing information and guidance. It happens.

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

DECEMBER 13, 2011

With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. What helps most, however, is having your content shared and passed along by others with high influence in your market space. Perform competitive and market research.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

Types 255

Types Content Case Study Press Release 255

Waxing UnLyrical

AUGUST 26, 2013

I’m in New York today, working on a really cool event with a really cool Japanese client. The New Rules Of Content Marketing. Michael Brenner analyzes a recent white paper by Brendan Dell on content marketing. Good morning! Life is good, right? Image: Steve Worsethandetroit via Flickr, CC 2.0.

Wikipedia 181

Wikipedia Consultant Flickr Compete 181

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

FEBRUARY 23, 2015

Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of Social Media Examiner , is a leading voice on all things social media. Then there’s a service side to it. ” See you next week!

Social Media 60

Social Media Sites Curation B2B 60

Pam Moore

OCTOBER 16, 2019

Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. Unfortunately many business and marketing leaders think they can quickly hire a social media or digital marketing agency to generate some fast buzz and a viral video.

Social Media 60

Social Media Consultant How To Training 60

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Why do you need a content calendar?

Template 60

Template Templates Content Marketing 60

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

AUGUST 18, 2011

Smart companies are using social media optimization and social media marketing software to add some clarity to the value of their behavior on the social Web. Killer social media marketing software. They are smart, data nerds first, and social media marketing software developers second. Free social analytics white paper.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. Everything grows with time; for a first-time initiative, I find this impressive.

Eventful 154

Eventful Training Survey Communities 154

Buzz Marketing for Technology

JUNE 27, 2008

He is CEO of consulting firm Advanced Human Technologies , based in Sydney and San Francisco, and Chairman of Future Exploration Network , a global events and consulting firm specializing in the future of business. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Marketing IT. Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. src = [link]. }. ); WHITE PAPERS. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |. Newsletters |.

Company 122

Company How To Case Study Mobile 122

Twist Image

FEBRUARY 25, 2012

Scoring that elusive entry level marketing position has much more to do with the chemistry in the room and how you present your facts on an 8x10 sheet of white paper - all of which can also be very subjective from one person to another. 8 Ways to score that elusive entry level marketing position: Understand the process.

Marketing 110

Marketing Education Skills Public Domain 110

Ignite Social Media

JUNE 16, 2016

Influencers have taken the marketing world by storm. As demand grows within the marketing industry, so does the need to get the most out of influencer strategy and to use these influential content creators in unique ways. Not sure if your influencer marketing strategy stands up? Give Your Content New Life.

Influencer 60

Influencer Strategy How To Collaboration 60

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. Slush used JennyBot, a customer service chatbot, for a 20,000 person event in Helsinki. Source: Acquire White Paper.

Examples 96

Examples FAQ Insurance Retail 96

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. Repurposing content Looking to turn a white paper into an Instagram post? It’s seriously easy.

Social Media 140

Social Media HootSuite How To URL 140

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

SalesChoice

DECEMBER 23, 2019

You can also find the CEO AI Readiness white paper here. Here’s a white paper you can download from our library to address that issue. Please RSVP to attend. But with end of year approaching and your clients reconsidering their budget, it’s just as important to spare a year-end thought to reducing churn.

Newsletter 20

Newsletter Cost Library Consultant 20

Buzz Marketing for Technology

JUNE 27, 2008

He is CEO of consulting firm Advanced Human Technologies , based in Sydney and San Francisco, and Chairman of Future Exploration Network , a global events and consulting firm specializing in the future of business. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Authentication 137

Authentication Nielsen How To Case Study 137

Twist Image

APRIL 15, 2016

Of course there is a future for content marketing, but is there a future for blogging? Next week is Social Media Marketing World in San Diego (from April 17 - 19th, 2016 at the San Diego Convention Center). Michael Stelzner and his Social Media Examiner team put on a big and impressive event. content marketing.

Journal 40

Journal RSS Blogger Feed 40

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. “Combining massive quantities of data, insights into human psychology, and machine learning can help manage surprising events, says Eric Horvitz.&# Sponsored White Papers, Webcasts, and Downloads. Sponsored White Papers, Webcasts, and Downloads. White Papers and Webcasts.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Proactive Report

SEPTEMBER 12, 2009

Listening to their market of SMBs. These Dell customers are being featured in a variety of traditional advertising and PR initiatives, including billboards, print advertisements and broadcast efforts in local, national and global markets. A very smart integrated marketing campaign indeed. What led to this bright idea?

Social Media 107

Social Media Case Study Small Business Advertising 107

Pam Moore

SEPTEMBER 12, 2016

” In addition, you can download the slide presentation deck I used for the 90 minute “Advanced Pinterest for Business” workshop at the Social Fresh Event. Pinterest is a powerful social network and platform that can help you ignite your marketing and business success by… . Influencer Marketing in a Nutshell.

ROI 60

ROI Social Networking Template Templates 60

Socialmedia.biz

APRIL 13, 2017

Lead acquisition is the aim of any good inbound marketing plan, and it’s expensive. Leads from people in the consulting industry will cost you around $35 each, while marketing agency leads cost over twice that at approximately $75. There is so much value in having a human voice, especially in this age of marketing automation.

Social Media 63

Social Media Hubspot Cost Case Study 63