Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. Just like selfies, hashtags are so often used obtrusively. Hashtags can lace together and allow someone to easily follow conversation through multiple channels, participants, and even topics around one basic theme.
5 Highly Effective Hashtag Tracking Methods
JANUARY 23, 2017
Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. When it comes to hashtag tracking, a lot of companies are in the dark. What hashtag should you use? What do you even need hashtags for?
The Most Important Post-event Engagement Tool
JUNE 24, 2015
Think of the last branded event you created and the engagement tool you used. Whether it was a trade show, industry event, or conference, chances are you started engaging with participants via social media weeks before you ever did in person. Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event.
Why Hashtags are Spam #hashtags
JUNE 12, 2013
Hashtags are spam that need to go away. According to reports that have hit the mainstream media lately, Facebook has just (finally) gotten #hashtags. Facebook tends to be a “late adopter” of a lot of technology and features, so you know that when Facebook “finally” gets a feature such as hashtags, the feature is on its way out. So, why are hashtags spam?
How to Use Social Media for Event Marketing [Infographic]
AUGUST 17, 2015
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s).
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Events are, by nature, social affairs. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting. Various cloud platforms have reduced the complexity of event management and enabled businesses to take their events to the next level.
How to Track Hashtag Campaigns with Social Media Analytics
Convince & Convert
JULY 30, 2015
Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. Let’s take a brief look at the performance of the tournament’s official hashtag. highlight to tweet).
A Step-By-Step Guide to Launching a Branded Hashtag
JULY 11, 2016
Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. One of the earliest brands to successfully adopt the hashtag was South by Southwest. Sponsored Events.
Instagram Hashtag Mistakes You Want to Avoid
DECEMBER 27, 2016
Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Unfortunately, most businesses make the same five hashtag mistakes on Instagram. Ignoring a Local or Community Hashtag.
Extend the Life of Your Event with Post-Event Planning
SEPTEMBER 18, 2013
Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. What advice do you have for extending an event’s longevity?
Best Practices For Using Social Listening During a Live Event
Ignite Social Media
OCTOBER 25, 2016
With thousands of people attending live events, both in-person and online, it’s extremely important for your brand to develop good social listening techniques. The social conversation exists whether your brand chooses to participate or not, so it’s critical to be able to listen to the conversations occurring around your event before, during, and even weeks after.
How to Create a Hashtag Just for Your Business
AUGUST 2, 2016
With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. When you create a hashtag, you give users a new way to get in touch with your business on social. Or users can simply engage in the conversation happening around that hashtag. Reasons to Create a Hashtag. When to Use Hashtags. Events.
3 Hashtag Search Tools That Are Crazy Easy to Use
MAY 4, 2016
If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Here are three hashtag search tools that are crazy easy to use!
Ultimate Guide to Twitter Hashtags
SEPTEMBER 30, 2010
Home About Us Contact SEJ News PPC SEO Tools Social Links BlueGlass SEO Services Social Media Marketing Pay Per Click Online Reputation Management Content Development Mar 24 2009 Ultimate Guide to Twitter Hashtags What is a Twitter hashtag? A hashtag is a way to unite global Tweets around some particular topic. Where can I find what hashtags people are using? Thanks.
16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia
SEPTEMBER 18, 2014
If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. WITH hashtags, outbound connection of content to channels occurs. 16 Tips for Using Hashtags.
Putting Instagram events to work for your business
MARCH 6, 2013
They set up the hashtag #Comodomenu , put it on the bottom of the menu in the restaurant and online, and asked guests to both share their photos and tag them as well as browse the tag on Instagram to see what dishes were most popular. Make it easy for people to understand what they need to do, what the hashtag is and why they should care. Hashtags exist on several platforms.
Facebook and hashtags: at long last
JUNE 16, 2013
Facebook has introduced the use of hashtags ! This week, Facebook announced rolled out a series of features that surface some of the interesting discussions pe ople are having about public events, people and topics. Hashtags are the first step. In addition, users can create updates directly from a hashtag feed to insert themselves directly into any open discussions.
12 Questions When Considering A Hybrid Event
MARCH 14, 2011
Hybrid events, face-to-face experiences with a live streaming component for remote attendees, should be the norm. 12 Question To Consider About Hosting A Hybrid Event. Do we have a budget to broadcast the event to our members and potential members? Then you can brand the page with event information. And, we’ll save those reasons for another post.
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Most commonly used hashtags during the August 15th downpour. Stories about the rainfall. Like this post?
How To Create And Use #HashTags - Social Media
Social Media Network Marketing
JUNE 13, 2015
The #HashTags widespread use began with the Social Media Platform Twitter. But in October 2007, Citizen Journalists began using the HashTags of #SanDiegoFire, at Messina’s suggestion, to Tweet updates on a series of forest fires in San Diego. The practice of Hashtagging took off since then. Now Users and Brands employ Hashtags to cover serious political events [#Cairo] and entertainment topics [#MileyCyrus] alike. I n June 2013, Facebook added HashTag usage. HashTags can be used to express a certain service like #CustomerCare. Like #StaySafe.
The Data-Backed Guide to Event Marketing on Social Media: How to Get People Talking About Your Event
AUGUST 18, 2016
Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. Best of all, social media event marketing isn’t as time-consuming as you may think. One of the greatest feelings in the world is walking into one of your own events and seeing it jam-packed with people. How to share on social before the event.
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“# ) at the start to identify it. How about #bizducks instead?
“The Twitter Hashtag is the New Neon Sign”
Blue Focus Marketing
APRIL 10, 2012
Yet compelling as it is, we can take this statement one step further: I offer that your brand can also live in hashtags. The Twitter protocol known as the “hashtag” (or # symbol), which marks keywords or topics in a user’s tweet, has been making waves in the Twittersphere. It may have come from humble roots, but these days the power behind the hashtag is enormous.
Secrets of Twitter Hashtags (For Those Still Unsure)
SEPTEMBER 30, 2010
blog archives about Services Contact Secrets of Twitter Hashtags (For Those Still Unsure) by Robin Broitman Still feeling confused by Twitter Hashtags- those words that start with a # symbol that you keep seeing on Twitter? Wondering how to start or use a hashtag for your own purposes? Want to find out what a particular hashtag means? What the Hashtag?! Thanks.
Filtering Out the Hashtag Economy
OCTOBER 18, 2011
At the epicenter of Twitter marketing (and bad jokes) are hashtags. Hashtags have become dominant in the stream, depicting events, twitter chats, initiatives, and more. Enter the hashtag filter, compliments of Tweetdeck. Adding a column based on a search term like IgniteDC or that favorite hashtaged term du jour provides a direct view of relevant conversations.
Increase Twitter Engagement with Hashtags and HASHCORE
JANUARY 27, 2014
Did you know that tweets that include one to two hashtags have a 21% boost in engagement according to Buffer ? This could be due to the topic of the tweets, people who follow specific hashtags, trending topics, or the apps that pull tweets based on topic such as Paper.li. People who talk about Twitter tools on Twitter often use the hashtag #twittertools. HASHCORE in Action.
Television Gets In On Social Media’s Hashtag Game
NOVEMBER 5, 2013
Besides using social campaigns, shows are placing hashtags on the screen for when different events happen. Pretty Little Liars, Breaking Bad, and The Walking Dead are all known for placing hashtags into their shows. Blog hashtag Social Media Television TV Twitter It is getting more and more difficult for television shows to keep viewers attention. If so, which show?
Twitter, Disney, People Team Up on Rogue One: A Star Wars Story Livestreaming Event
NOVEMBER 29, 2016
Twitter is teaming up with Disney and People to exclusively livestream a special event tied to upcoming feature film Rogue One: A Star Wars Story, which hits theaters Dec. Fans can submit questions by tweeting with the hashtag #AskRogueOne. And tweets with the hashtags #RogueOne, #DeathStar, #StarWars and #StarWarsRogueOne will automatically trigger a Star Wars emoji. We’re thrilled to join forces with Twitter and People to create this can’t-miss Rogue One event that gives Star Wars fans a behind-the-scenes peek at one of the most talked-about movies of the year.
CES 2017: Twitter, CTA, Conversable Team Up on CES Twitter Guide
JANUARY 3, 2017
Starting a direct message on Twitter with @CES will give users access to the new CES Twitter Guide, where they can access information on top hashtags, company booth and event locations, speaker schedules and answers to frequently asked questions, as well as connect with the CES social team for “human assistance.”. 4 through 6 at 4:30 p.m. PT/7:30 p.m. 6 at 2:15 p.m. PT/5:15 p.m.
How to Use Hashtags On Twitter
OCTOBER 11, 2016
Hashtags are powerful tools to get attention in a nosy social media world. Using hashtags on Twitter the right way can give you better results than plain text alone. Here’s how to get the most out of Twitter hashtags. Reasons You Want to Use Hashtags on Twitter. Hashtags in Twitter are not just there to add humor or inspire comedians. Click To Tweet.
Twitter Hashtags: Nonprofits Speak Up
SEPTEMBER 30, 2010
Growth » Twitter Hashtags: Nonprofits Speak Up Nonprofiteers have been collectively organizing online for years–from email listserves to teleconferences to online message boards. But Twitter, and specifically hashtags, has created the ideal space to carry on industry-wide conversations across time, place, and topic. How are nonprofits using hashtags? Click here.
How to Create Awesome Content From Your Next Event Experience
MARCH 12, 2015
If your business exhibits at trade shows or appears at other events, you have a great opportunity to get new content ideas – as well as detailed interviews – from the attendees and influencers you interact with during the event. Use your next event as an opportunity to learn more about your audience’s top pain points by interviewing people who visit you, or the people you meet.
3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016
MARCH 1, 2016
There are few annual events that can attract a mass audience like the Oscars. million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. The social conversation during and after the event made it clear that Best Actress winner Brie Larson was the leading lady of the evening in her stunning Royal Blue Gucci gown (middle).
Twitter, Vine, Periscope Debut Rio 2016 Features
AUGUST 2, 2016
The Olympics have spawned emojis aplenty, as 207 team emojis can be triggered by users simply by including the three-letter country code for each team in a hashtag, including the Refugee Olympic Team ( #ROT ). Events Twitter #Olympics #ROT 2016 Summer Olympic Games @Rio2016 Applications apps Arabic Arcos da Lapa Australia basketball Brazil Buses Canada Carlos Henrique Moreira Jr.
Twitter Best in Events and Emergencies
APRIL 26, 2011
I recently experienced two events—one good, one bad—that show Twitter at its best. It was a fairly geeky tool, and it was real-time only, but it was nice to connect with the event I couldn't attend. But Twitter and the hashtag make connecting with the people at the conference and those following remotely easier than ever. Twitter got a workout that day.
Twitter Unveils Emojis for 2016 Paralympic Games
SEPTEMBER 7, 2016
Twitter launched a series of hashtag-triggered emojis for the Games, and they are available in seven languages: Portuguese, English, Spanish, French, Japanese, Korean and Arabic. Bora acender a pira na #CerimoniaDeAbertura usando a hashtag #ChamaParalimpica ? O revezamento da #ChamaParalímpica vai começar! A 1ª parada é em Brasília. Detalhes aqui: https://t.co/5NuHLIDk4G
The Business Guide to Using Instagram
MARCH 17, 2015
Community events. What is an Instagram Hashtag? Like Facebook or Twitter, you can use a hashtag on Instagram that will help you attract new followers. A hashtag provides an easy way to search similar topics for people who are interested in what you’re posting. Using a hashtag is one of the easiest ways for them to find you. Nor are they all big brands.
#SproutChat Recap: Measuring the Impact of In-Person Events
NOVEMBER 11, 2016
This week, we discussed just how to attribute ROI to in-person events. Make sure that your connecting the digital world with the physical world by incorporating your brand attributes and an event hashtag throughout your space. Brainstorm and document your strategy beforehand and really understand what your goals and objectives are before investing your time and resources into an event. The internet and social media has connected strangers far and wide by allowing us to engage in quick or in-depth conversations. But how do you measure these touch points? SproutChat.
Twitter Unicode Hashtags
AUGUST 10, 2010
Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Guy Sheffer @guysoft Community and Physics student Twitter Unicode Hashtags 5 Twitter #hashtag in Hebrew It as occurred to me that Twitter has no support for non-Latin hashtags. Download it here.
How to Know If Your Brand Should Hop on a New Social Media Trend
Ignite Social Media
AUGUST 23, 2016
Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Some trends and hashtags, while appearing innocent, may have a more complicated background. Go catch em somewhere else, man. Is this trend right for my brand?