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Book Review: The Social Media Strategist

Dave Fleet

Also, the crisis communications chapters have relatively little substance when it comes to how to prepare for those events (the GM-focused chapter, alone, could frankly be a book on its own).

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8 Ways to Strengthen Remote Company Culture

Likeable

Getting ahead of things like this—and ideally adding them to job descriptions as well as a “remote work” section of your employee handbook—is a good idea to avoid potential issues or miscommunications. Host virtual events. Host in-person events. Still business casual, or are sweatshirts and onesies acceptable?

Company 111
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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Events (e.g., Eventful, Meetup, Upcoming, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.). Tweet This!

Review 152
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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ). But wait, there’s more!

CPM 204
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Does A Personal Brand Scale?

Twist Image

Another speaker at the event was Paul Roetzer of PR 20/20 (Paul has been on the podcast before: SPOS #294 - The Marketing Agency Blueprint With Paul Roetzer ). He is also the author of The Marketing Agency Blueprint - The handbook for building hybrid, PR, SEO, Content, Advertising, and Web firms.

Brands 75
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7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52
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8 Things To Know About Social Media Compliance

Keyhole.co

This kind of event isn’t unprecedented. It’s well worth creating a social media compliance policy or handbook for your organization, and making it accessible to all employees who might post on your networks. Any inappropriate claims could see you referred to The Direct Selling Self-Regulatory Council (DSSRC). Unconvinced? Definitely!