Webbiquity SMM

NOVEMBER 2, 2021

It’s getting more unusual to see in-person events that are dedicated solely to “networking.” Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Guest post by Erik Bergman.

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. But it’s not. Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

NOVEMBER 15, 2022

Additionally, meeting other professionals in your industry through networking events, LinkedIn, or other social media platforms, and building strategic relationships with them can help you learn innovative techniques, find new leads, and get advice on improving your social media strategy.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

MAY 24, 2016

The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter). Content marketing will continue huge growth in B2B but we’re going to get a lot smarter about how we invest resources.

B2B 105

B2B Trends Social Media Marketing 105

Webbiquity SMM

JANUARY 24, 2011

Promote events through social media? 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Create animations? Gather competitive intelligence?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

DECEMBER 21, 2010

promote events, meet up at trade shows). The social media “big four&# –Facebook, LinkedIn, Twitter and blogs–as well as specialized social event tools like Lanyrd , Meetup.com , Eventbrite and Amiando can all help with arranging and promoting offline opportunities to meet in-person with your online social acquaintances.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JUNE 6, 2016

Encourage your more outgoing employees to volunteer in the community and attend events that boost exposure for your business. You can host a networking event and invite local businesses, send a couple of employees with your marketing team to a convention, or even have star employees and managers do guest lectures at universities.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

NOVEMBER 2, 2010

Social Events (e.g., Eventful, Meetup, Upcoming, etc.). . • Social Bookmarking (Delicious, Diigo, Bmaccess; the distinction from social news sites is s bit blurry). Social Sharing (YouTube, Flickr, SlideShare, etc.). Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This!

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

APRIL 26, 2016

In terms of specific tactics within the marketing mix, industry marketing entails activities like: exhibiting, sponsoring and/or speaking at trade shows and other industry events; working with industry analysts (conducting briefings, participating in research, sponsoring reports, etc.);

Industry 100

Industry Directory SEO Metrics 100

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. You’d never speed down the freeway at night with your headlights turned off. You’d never walk down a busy city street blindfolded.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

DECEMBER 13, 2011

In almost any major city, on almost any day, there are various types of business networking events: breakfasts, happy hours, seminars, forums and other types of events where local business people can meet each other and form new connections.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

JULY 2, 2019

And in the event that your materials are fairly enticing on their own, including cats in your marketing campaign will stir up viewers’ emotions even more. Simply including images that include funny, adorable, or charismatic cats can help you begin to build an emotional base when you don’t have much else to work with.

B2B 170

B2B Meme Marketing Authentication 170

Webbiquity SMM

FEBRUARY 16, 2016

For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. Marketing staff account for about 3% of total employees, on average, in B2B product companies. The CMO Survey ). billion in 2014. MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

MAY 3, 2012

It can have a significant impact on your marketing efforts by increasing awareness of your brand, events and special offers. By targeting their audience through their mobile devices, they amassed an entire community they can tap into to promote special events, drive sales and introduce new products.

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

MARCH 12, 2012

Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+ by Search Engine Watch. How to Turn a Blog Post into a Press Release by ProBlogger.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. “So—what exactly do you do?”

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

MARCH 8, 2012

Plot twists: an unexpected turn of events, a surprisingly revelation about a key character, an unforeseen obstacle—these are often what set a good story apart from a great one.

Social Media 186

Social Media Course News Travel 186

Webbiquity SMM

MAY 10, 2011

After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Speaking at an event? Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form. Build your email subscriber list.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MAY 25, 2021

I have seen some success on Instagram for a number of clients in the event marketing space. Tom: Again, I’ve been focused mostly on those “big four” platforms. I haven’t really thought about TikTok. It’s B2B, but it’s a more visual business.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

JUNE 11, 2013

Industry sites: these can include financial or technology analyst websites, trade show and event sites, and trade association sites.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

OCTOBER 7, 2014

Leverage Hashtags From Industry Events. Include the event’s hashtag in your tweets to promote your content. Just like you, your followers have other things to do and might miss tweets relevant to their interests. A tweeting schedule that pushes your best pieces multiple times gives them many opportunities to see your content.

Twitter 189

Twitter URL Hashtag Reddit 189

Webbiquity SMM

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. However, jobs that are not dependent on physical presence haven’t suffered as much. Many digital-based businesses such as Amazon.com have seen increased demand and rising stock prices.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

FEBRUARY 16, 2021

Countdown stickers – to cause a buzz around product launches or important events. Among the ways B2B companies can use Instagram Stories features are to include: Question stickers – to understand your audience better. Product stickers – to provide users with product information.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

JANUARY 30, 2020

Running paid ad campaigns on multiple social media channels can help you promote your events , new products, services, festive discounts, upcoming/ongoing sales, and more. You can leverage carousel ads, photo ads, Shoppable Instagram ads, and pre-roll video ads to reach wider audiences.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

DECEMBER 6, 2010

PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content. And the website/blog includes social sharing buttons, making it easier for site visitors to share the company’s content with their connections across popular social networks.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

JANUARY 2, 2013

Among Facebook marketers, 64% have used Facebook Events to inform fans about online or offline events, making this a far more widespread tool than display ads and targeted posts. 74% of B2B marketers rate direct mail as very effective, while 72% say the same about live events and 71% call email marketing critical. Jeff Bullas ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

FEBRUARY 4, 2013

Pages 25-39 of the book provide an outstanding examination of the pros and cons of nearly all possible media tactics, from TV, radio and print though direct mail, outdoor advertising, event sponsorships, and all manner of online channels. This reference is almost worth the cost of the book itself.

Review 186

Review Marketing Metrics Sentiment 186

Webbiquity SMM

JULY 23, 2013

Announce a new product, get your executives or other subject matter experts quoted, help out a local charity, speak at an industry event—all are great sources of potential media coverage and links. Another is to work with journalists directly, or hire an agency to help you. Social media.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

JANUARY 14, 2011

Anyone can record an event with a Flip and upload it to YouTube. Any teenager can set up a Facebook page and start sharing status updates with their friends. Any mom or dad can set one up to share pictures of their kids (and keep tabs on their teenagers). Anyone can get on Twitter and follow Ashton or Oprah.

Social Media 167

Social Media How To Technorati StumbleUpon 167

Webbiquity SMM

MAY 16, 2011

News and current events account for roughly 7% of mobile online time, followed by search at 6%. Per this report, “Email represents a leading 38.5% of time spent (by mobile users online). No other activity comes close, with social networking coming in a distant second (10.7%).&#

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

MAY 21, 2015

He’s one of those guys who seems to defy the laws of time and space by being able to consistently churn out bookmark-worthy blog posts, speak at events all over the planet, write ebooks, and still engage actively and prolifically on social media. Jeff Bullas — does anyone know more about blogging than Jeff?

Social Media 100

Social Media Marketing B2B List 100

Webbiquity SMM

JULY 9, 2012

If possible, get third-party validation for your numbers or offer to share your methodology confidentially in specific sales situations.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

SEPTEMBER 13, 2010

promoting an event that is already past) or dead links, buttons that don’t work, or features that don’t function appears scruffy and uncared for. A blog with fresh content looks vibrant; a blog with no posts for several months appears neglected or abandoned to the lonely back streets of the web. Maintain your blog.

Feed 155

Feed Feedly Digg Technorati 155

Webbiquity SMM

DECEMBER 22, 2015

If you’re attending an event, shoot some video and edit it together to create a short highlight reel. Feature videos are displayed on the Video page of your profile, and they’re easy to set up. By creating and rotating your videos, you can give your followers insider access to your company’s activities.

Advertising 100

Advertising Features Facebook URL 100

Webbiquity SMM

JUNE 17, 2014

How To Do It Right: Demand Generation by Forbes. Patrick Spenner brilliantly makes that case that b2b marketers should focus on “improving the connections among stakeholders at customer organizations” rather than those between the supplier and individual stakeholders.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

MAY 31, 2022

Host a Live Event. Additional benefits of hosting a virtual event on LinkedIn include: Meet your audience where they are (i.e., LinkedIn); Keep your event open to LinkedIn Company Page followers; Send direct invitations to your profile connections; Build buzz for your event by posting updates to your company page; and.

B2B 244

B2B LinkedIn Strategy Marketing 244