Small Business Mavericks

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Why You Should Plan A Multi-Channel Event

Small Business Mavericks

Michael Powers of Marketo recently wrote about planning a multi-channel event the right way , and he has some good points: Start early — it takes time to get approvals and gives you room for flexibility when the situation calls for it. But the kind of multi-channel event that Michael Powers seems to be thinking about is important, too.

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Two Event Marketing Stats To Note

Small Business Mavericks

A new e-book by Constant Contact and HubSpot says that 76% of survey respondents promote events by e-mail and 40% use social media. More businesses will promote events through social media in the future, especially if Google+ hangouts takes hold. And events will be among the things that businesses promote through social media.

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Should You Write About Local Events On Your Blog?

Small Business Mavericks

One of the ways to ensure that your website ranks well for local geo-phrases is to write about local events and places, but you have to be careful how you do it.

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Make The Connections That Change Your Business

Small Business Mavericks

But for a business, local events can create a lot of benefits. Casey Meraz has a really interesting hobby: he hosts and runs local events. He shares his enthusiasm on Moz with a great article called Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO.

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What Is Twitterjacking And Does It Work?

Small Business Mavericks

Event hashtags are perfect because after the event they tend to die out slowly. It’s a controversial tactic, but if you use it wisely it can be very powerful. Let’s start with hashtags. Find two or three popular hashtags in your niche and follow them for a while. Make sure your tweet is relevant to the hashtag.

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How To Edit Your Facebook Look Back Video

Small Business Mavericks

Not all of those items may be the most significant events to have happened to you during that time. What if you started a business and posted that event to your Facebook timeline? If that business has grown significantly so that you are now very successful at what you do, wouldn’t you consider that a major life event?

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21 Ways To Use Facebook

Small Business Mavericks

For instance, promoting your company events. Post pictures of your events – Of course! Invite people to your events – Invitations are some of the best promotional tools Facebook has to offer. Use your tabs – I’m amazed at the number of businesses that don’t make the best of Facebook’s tools.

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