Mindjumpers

FEBRUARY 3, 2011

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Online version of the Boston Globe is partner on BrandBowl and will be promoting the event and hosting it on their site.

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Mindjumpers

JULY 22, 2010

About SF New Tech SF New Tech is the largest and longest running monthly technology event in San Francisco. Since forming in March 2006 more than 5,000 people have signed up to attend monthly standing room only events.

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Foursquare Nielsen Applications Disqus 176

Mindjumpers

NOVEMBER 11, 2010

Two days ago, the winners of the competition were revealed at an event at the Legion of Honor in San Francisco, and founder of the Bees Awards, Bastien Beauchamp, tells us that the event was very well received. Also, if you want to see how the event went, you can watch The Bees Awards here. Best Use of mobile: The brpr Group.

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SMS Social CRM Technorati Eventful 227

Mindjumpers

JUNE 5, 2012

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. How Threadless Engages its Community on Instagram. Threadless is also a great Instagram success with more than 180,000 followers.

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Engagement Instagram Crowdsourcing Upcoming 277

Mindjumpers

MARCH 7, 2011

In the bottom of the screen, you use the timeline to step back in time and relive various events etc. – View photos, music, tweets, blogs, checkins, events and much more. – Search by location, people, events, time and more. – Use a simple timeline to travel back in time with one click.

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Social Media Foursquare Travel Flickr 271

Mindjumpers

OCTOBER 31, 2011

For the main event of the festival, every year around 40,000 people walk in the parade and half a million watch it as passive supporters. Solution: Made public transport a part of the local event. Reached out to people on social media to gather support and live stream the event. Challenge: Soften their brand image.

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Transportation Brands Facebook Posterous 205

Mindjumpers

MAY 18, 2016

One really interesting thing to come out of this so far was Facebook’s first ever testing of a temporary Reaction – a flower for Mother’s Day in the US (and other countries that celebrate this event in May). This shows their intentions for the future and the massive potential for customised actions on one-off days or events such as this.

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Facebook Privacy Curation Engagement 162

Mindjumpers

JUNE 8, 2011

Naturally, it’s not possible to predict what news that are waiting around the corner to break, but it’s possible to know that some events will gain attention within social media. E.g. it’s almost a safe bet that events like the #Oscars or #SXSW will have a large group of people following the hashtag before, during and after the given event.

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Netvibes Social Media Tips Delicious 218

Mindjumpers

MARCH 21, 2011

This is what I know about the event so far. To take part, RSVP to their Facebook event. The session will be streamed live on an additional site – for now showing a countdown until the session will start off and integration with Facebook showing the attendants. Will one individual actually have the ability to affect the lyrics or riffs?

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Analysis Eventful Facebook Social Media 215

Mindjumpers

OCTOBER 17, 2012

The app is called Crowdit and is a window to the city nightlife that lets people explore and discover places and events while connecting with friends to see where they are and what they are doing. And in order to make our customers promote their outlets by producing events and offers, it has to be with no strings attached.

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Mobile Brands Foursquare Eventful 272

Mindjumpers

APRIL 19, 2012

Share relevant key moments in your company’s history as the founding of your company, events you’ve held or launch of a product. This functionality is great if you have an ongoing event or campaign that you would like people to see and engage with when they first enter your timeline. How Fanta created engagement through Timeline.

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Engagement Facebook How To Eventful 277

Mindjumpers

AUGUST 8, 2013

Real-time content doesn’t need Superbowl sized events in order to be interesting. Real-time content can be created around small events, holidays, and news stories that are relevant for both the brand and its audience. Be captivating, there is too much content out there and in order to be heard brands have to be highly engaging.

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Mindjumpers

NOVEMBER 15, 2011

It goes back through the years, and looks at the trends and events that occurred each year until it reaches 1981. It’s not supposed to be a history lesson or a nostalgic moment, but if you’ve a minute, it is a nice to have a quick recap of the major events and moments gone past. To show that it is a recap, the video plays backwards!

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YouTube Video Transportation Campaign 182

Mindjumpers

DECEMBER 4, 2015

The majority of content shared by users in India reflects current events and the need for change – from messages that motivate and encourage positive change, to awareness of possible danger. Many people also love to share content related to their favourite TV shows, movies and songs as well as the events they attend. Content Sharing.

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Activities Social Media Film Mobile 100

Mindjumpers

NOVEMBER 16, 2011

This is the first time of all Virgin companies around the world have come together on one day to take part in a global social event. The Marathon last for 26 hours, where everyone shares their first times – first photo, first check-in, first page liked, first comment and first event.

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Transportation Groups Groups Eventful 145

Mindjumpers

JANUARY 2, 2013

As Timeline allows you to post back in time, you could now enhance past events such as your founding date, events you’ve held or a launch of a product to tell your story. The large cover image displayed at the top of your Timeline made it possible to showcase brand identity visually and creatively.

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Social Media Tumblr Instagram Privacy 237

Mindjumpers

OCTOBER 18, 2010

Events: Each of the groups can make their own events, which will be visible to others according to the privacy settings of the group. . • Shared documents: group members will be able to work and edit in the same document as we already know it from Google docs.

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Groups Groups Facebook Collaboration 243

Mindjumpers

MAY 16, 2013

Behind the scenes shots: Include your users and make them feel closer to your brand by for instance showing them exclusive shots before big events or just random happenings at the headquarter. Give people a hashtag to use to that will gather all the material. News reporting: Bring your story to life with a video.

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Brands Instagram Social Networking Hashtag 260

Mindjumpers

APRIL 13, 2012

Smart phones lets us share real time events and connect with other people anywhere, anytime. The idea that started the project: We think technology should work for you—to be there when you need it and get out of your way when you don’t. People already walk around with small computers in their pockets.

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Social Media Smart Phone Project Google 256

Mindjumpers

SEPTEMBER 6, 2013

This way, they get pictures from different neighborhoods, events and lives representing all of Copenhagen. . The best part about their Instagram strategy is that VisitCopenhagen let a local person take over their profile each week. Hornslet Isenkram.

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Instagram Brands Tourism Sports 272

Mindjumpers

MARCH 21, 2011

Get updated on events from the SXSW: Lastly, if you missed out on SXSW, here are some good ways to get updated: > SWSW’s YouTube Channel with highlights. > As Eric says: “We want to stay, where our friends are, i.e. Twitter, Foursquare, LastFM etc.&#. Visit Memolane here – or watch their video.

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Nielsen Foursquare API Conference 218

Mindjumpers

MARCH 11, 2011

Sometimes you can also comment on current events – or sometimes be a bit provocative and invite passionate debate. You can update fans about an event taking place in their city or send important updates to people in a specific area etc. All in all, you need to be transparent and human in order to show and maintain a certain identity.

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Social Media Tips How To Engagement 267

Mindjumpers

AUGUST 20, 2010

Currently, the videos are replays, though, but eventually it is expected to have more streams to promote movies, music, sports and many other interesting events. Facebook Live has channels for features and events. What can you do with the app?

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Video Facebook Social Networking Disqus 229

Mindjumpers

SEPTEMBER 14, 2012

In the case of Ben & Jerry’s Nordic markets, we therefore make sure that our community managers in the respective markets translate the text of the updates and images attached as well they contribute with updates themselves based on local events or happenings. Leverage content in real time. Another key element is real time.

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Communities Brands Authentication Cost 234

Mindjumpers

JUNE 21, 2012

Let’s say that you are a brand with a lot of fan event activities or who generally encourages your fans to share pictures of their interaction with your brand as a part of your social media strategy. Especially the last bit holds the possibility of becoming interesting to brands, if Facebook plans to further develop the feature.

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Brands Guidelines Facebook Eventful 253

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Here, we will share some of her advice with you: Listen to your audience – and personalize.

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Airlines Social Media Collaboration Travel 232

Mindjumpers

SEPTEMBER 23, 2011

It was a much talked about event and it seemed Facebook had something big to announce which would forever change the face internet and I feel as usual the social giant was quite impressive! As you scroll down past your cover (a giant cover photo on top), you’ll see your posts, photos and life events as they happened in time.

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Facebook Patterns Film Social Graph 169

Mindjumpers

AUGUST 20, 2010

Currently, the videos are replays, though, but eventually it is expected to have more streams to promote movies, music, sports and many other interesting events. Facebook Live has channels for features and events. What can you do with the app?

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Video Facebook Social Networking Disqus 203

Mindjumpers

APRIL 26, 2013

When you have outlined your conversational touch points, then organize it into a conversational calendar along with events such as product launches etc. Talking about the topic creates engagement and strengthens the brand value. . Create a Social Newsroom.

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Company Overview Conversation Communities 212

Mindjumpers

MAY 7, 2013

A consumer brand like Coca-Cola can easily combine their product with events and experiences but the challenge looks much more different for a welfare organization or a company dealing with waste.

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Content How To Sports Communities 259

Mindjumpers

JANUARY 19, 2012

Tweet At a press event yesterday, Facebook announced that they will go ahead with the extension of the Open Graph. This entails that 60 social apps are going live on Facebook, including Foursquare, Airbnb, eBay, Runkeeper and TripAdvisor among others.

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Facebook Foursquare Activities Study 226

Mindjumpers

MAY 1, 2011

As for Facebook one can only guess on how many using their status update to comment on the event – a fair estimate is probably + 60 million people (10% of the total Facebook users). Besides the promoted topics #becauseofmyex and #majorpayne (the movie was on TBS), all on the top 10 trending topics are about the death of Osama Bin Laden.

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Twitter Facebook Trends Social Media 207

Mindjumpers

FEBRUARY 7, 2012

With Timeline, it will probably also be possible to add content back in time – for instance adding photos to a previous event. And just as in the case of individual profiles, brands would probably benefit to from going through their Timeline to decide what pieces of content to emphasize.

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Facebook Feed Feedly Brands 245

Mindjumpers

JUNE 30, 2016

Live video has been something reserved only for significant occasions in the past, whether it be a big TV event or an important news story. This is all changing now as social media gives the power to the people and makes it easier than ever to broadcast without a TV deal. So where are we currently?

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Compete Tumblr YouTube Video 154

Mindjumpers

DECEMBER 6, 2013

Based on surveys showing that people prefer links to articles about current events, Facebook will put a bit more focus on articles and make the algorithm better at distinguishing between relevant news versus a meme photo. Especially on mobile. What does it mean for brands?

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Feed Feedly News Meme 222

Mindjumpers

MAY 2, 2012

The event, called ‘SunnySale’, made it possible to create a unique shopping experience for the users, who also received special offers such as a $12 coupon to use on the company’s mobile webshop. Their solution to the problem was to build a sundial with the shape of a QR code.

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Brands Posterous Retail Collaboration 269

Mindjumpers

DECEMBER 20, 2013

The challenge is that more and more brands are doing it, which makes it increasingly more difficult to be heard among in the case of huge events like # royalbaby and #redbullstratos. And there is no point in making real time content if the angle isn’t spot on and relevant for the brand.

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