Adam Sherk

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Does Google Freshness Update Make Online Reputation Management More Difficult?

Adam Sherk

If you cover breaking news, hot topics or regularly occurring events the freshness update will create more chances for your latest content to surface highly for general search queries (like the name of a celebrity, sports team or TV show). It is simply a recent event that illustrates the Google freshness update in action. How It Works.

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Local TV News Teams Having Fun with Pinterest

Adam Sherk

local scenery and special events; news and weather; meet the team and behind the scenes photos; and contests and promotions. For more see Kim’s Lost Remote post on what local TV newsrooms are pinning which gave me a great start to my research. I particularly liked what KARK’s morning show team is doing with behind the scenes photos.

Team 148
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Which News Sites Get the Most Social Media Engagement?

Adam Sherk

PostRank counts “engagement events” which it defines as individual activities such as a tweet, like, comment, digg, RSS view, etc. It then assigns “engagement points” to each event; events that demonstrate a higher level of effort and engagement are given higher values. So I ran 30+ news sites through the tool.

Sites 176
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PEJ Study Shows Print Still Primary Source of Original News Reporting

Adam Sherk

Also this statement on the role of new technology in breaking news more quickly was interesting: As news is posted faster, often with little enterprise reporting added, the official version of events is becoming more important.

Study 147
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How to Identify Your Own Top Trends of 2009

Adam Sherk

Last week Twitter gave us their Top Twitter Trends of 2009 for categories like news events, people, movies, etc. And throughout December we’ve gotten top 2009 searches lists from Google , Yahoo , Bing and Ask.

Trends 167
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5 Good Ideas for News Media Facebook Pages

Adam Sherk

The New York Times will sometimes create a special tab for major events. Specific to media outlets, creating tabs for special content or features is an effective tactic for generating repeat visits.

News 199
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Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

With a strong fear of cold calling and attending networking events, he wasn’t getting his complete concept heard and he wasn’t going anywhere fast. A close friend of mine came up with a concept with a mobile tie-in that would be unique, fun and game-changing but after the initial development he became frozen over what to do next.

Startup 117