Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. These were selected to draw from the search engines.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

Bill Hartzer

DECEMBER 3, 2014

7Search , a leading Pay Per Click Search Engine Advertising and Affiliate Network, along with a few other search and domain parking companies, have been accused of traffic stealing in eye-opening research paper titled Understanding the Dark Side of Domain Parking. Domain Names'

Domain Name 138

Domain Name Research Affiliate network Report 138

Direct Marketing Observations

JANUARY 12, 2012

Slideshare is a home for sharing presentations and white papers online. EveryStockPhoto bills themselves as “the largest search engine for free photos.” (Note that it may take some time for Tweriod to gather enough data for analysis.). PollDaddy enables users to add quick and easy polls to blog posts.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. 8 Steps to Leveraging PR for SEO by iMedia Connection.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

FEBRUARY 8, 2011

Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). There’s much more.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Firebelly

AUGUST 28, 2012

” This is the poorly-written crap that’s thrown together with an article spinner and an infinite number of monkeys, trying to trick search engines into ranking their stuff higher than it should have been. The problem was, people were creating “thin content.”

Creative Commons 184

Creative Commons Flickr Google SEO 184

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

JUNE 25, 2012

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. The major search engines also seem to give blogs more respect over time.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Search Engine Optimization (SEO ). Image credit: Ajax Union.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

JUNE 25, 2012

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. The major search engines also seem to give blogs more respect over time.

Social Media 170

Social Media Vimeo Content Hubspot 170

Jason Yormark

APRIL 20, 2016

Digital Future in Focus” white paper. If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. From comScore’s “2015 U.S. Voice powered search is the future as more and more people get comfortable and are beginning to trust the technology.

Syndication 100

Syndication Hotels Yahoo Journal 100

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Any content marketing that will live online must be optimized with one main keyword to satisfy the search engine gods (aka, Google). Canva is great for this, as it’s a free graphic design tool for non-graphic designers. And long-form content. Use keywords.

Content 124

Content Brands Findability Marketing 124

Small Business Mavericks

NOVEMBER 30, 2015

It can be an e-book, a white paper, a series of case studies, a podcast, a video, an e-course, or a series of exclusive content pieces. SEO – Search engine optimization is often narrowed to what takes place on your website. Offer something of value to get something of value in return.

Case Study 70

Case Study SEO Engineering Advertising 70

Buzz Marketing for Technology

JANUARY 14, 2010

So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. One that delivers content that is topical, interesting and relevant.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Jason Yormark

APRIL 20, 2016

Digital Future in Focus” white paper. If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. From comScore’s “2015 U.S. Voice powered search is the future as more and more people get comfortable and are beginning to trust the technology.

Syndication 100

Syndication Hotels Marketing Yahoo 100

Firebelly

AUGUST 23, 2012

Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard.

Picasa 177

Picasa Content Vimeo Tourism 177

Pixlee

SEPTEMBER 7, 2018

As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. To learn more, download Pixlee’s latest White Paper or contact us today to speak with one of product experts! LinkedIn advertisement.

UGC 40

UGC Content Authentication Curation 40

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines.

B2B 124

B2B SEO Travel Hubspot 124

Webbiquity SMM

NOVEMBER 17, 2015

Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. A few quick notes regarding the client mentioned above: prior to the acquisition, the company’s total website traffic had increased on a year-over-year basis for 11 straight months.

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Create valuable backlinks for SEO. Promote your content / increase web traffic.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

The Realtime Report

DECEMBER 27, 2012

This is just one example out of 15 that are described in a white paper we’ve created based on my research. Its enterprise people discovery engine identifies, ranks and monitors influencers based on the content they produce and share on the web. Evy Wilkins is VP of Marketing at Traackr.

Influencer 195

Influencer Products Marketing How To 195

Direct Marketing Observations

SEPTEMBER 9, 2010

We need to (I need to) step back and understand who we are writing not only our blogs for, but also our white papers, our web copy and our sales literature. If it’s for SEO purposes , then chances are it’s speaking to the search engines and not really to your customers.

SEO 164

SEO Industry Engineering Social Media 164

Janet Fouts

FEBRUARY 11, 2013

Yes, community moderation is a skill set that may not jive with writing white papers, e-books and deep thoughtful content but it doesn’t mean community managers aren’t capable of it. That just shows how little respect they have for the community.

Communities 141

Communities Content Jive Meme 141

Convince & Convert

DECEMBER 18, 2013

And that, of course, means that you can acquire entirely new customers – using the same technology that makes search engine marketing so effective. In fact, we do go on and on in our latest white paper: Twitter’s Tailored Audiences Handbook: Everything marketers need to know to augment their targeting capabilities in Twitter.

Twitter 132

Twitter Handbook Yahoo Advertising 132

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Brad Shorr is Director of Content & Social Media for Straight North, a search engine marketing firm in Chicago. Both are clearly damaging to your brand. Disappointing offers.

Social Media 206

Social Media Brands RSS Publishing 206

Twist Image

DECEMBER 14, 2012

There were no testimonials, white papers, long-winded corporate drivel, jargon-filled product description and more. It is no longer a world where you need to have multiple pages for your website that push linking (internal and external) coupled with keyword stuffed text to game the search engines. search engine.

Mobile 110

Mobile Engineering Price Industry 110

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Search Engine Marketing. WHITE PAPERS. A white paper for Software Decision Makers. src = [link]. }. Webcasts |.

Company 122

Company How To Case Study Mobile 122

Oktopost

OCTOBER 10, 2022

Landing pages, white papers, and other sales assets can help your partners generate more leads. While you may not see results today, tomorrow, or even next week, improving your website’s SEO will help make it more visible on Google and other search engines.

Brands 75

Brands B2B SEO Influencer 75

Bill Hartzer

MARCH 29, 2012

Monitor Facebook on a regular basis to identify which pages those that may potentially buy and/or advertise from you like; • Keywords are key – Just as you want to use strong keywords in any blogs or white papers that you post to your site, it is also important to utilize relevant keywords for your Facebook efforts.

Facebook 72

Facebook Marketing Small Business Advertising 72

Buzz Marketing for Technology

FEBRUARY 2, 2009

BuzzGain is an ideal DIY solution for PR check out their white paper the 5 Steps to DIY PR Pricing for BuzzGain starts at $99 per month for companies under $100m in revenue, $100m - $1 billion is $500 per month, those with over $1b is sales is $1,000 per month. Full Disclosure: BearingPoint is a Beta Client of BuzzGain.

Startup 100

Startup Flickr B2B Price 100

Webbiquity SMM

DECEMBER 11, 2013

How to Build Your First Content Marketing Strategy by Search Engine Watch. .” She then explains how to “repeat yourself” creatively in order to drive home a message, without seeming repetitive or redundant. ”) and five guidelines (among them, “Review Your Data to Develop Great Content”).

Strategy 226

Strategy Content Marketing BuzzStream 226

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Engineering & Innovation. Sponsored White Papers, Webcasts, and Downloads. Sponsored White Papers, Webcasts, and Downloads. White Paper: Why you should choose IBM BladeCenter S over HP c3000 IBM. White Papers and Webcasts. White Papers & Webcasts.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Direct Marketing Observations

MARCH 5, 2010

It shows up in search in the form of great websites, sweet artwork, graphics, compelling, link juicy blog posts, articles, white papers, e-books, comments, mentions, profiles and bookmarks that you created all on behalf of the client. Simply put, your good work will and still resonates long after you have departed.

Social Media 131

Social Media Reputation Social Networking SEO 131

Bill Hartzer

OCTOBER 18, 2014

There are plenty of sites now reporting that they are seeing increases in search engine rankings, some as high as 30 of 40 places from where their site was previously ranking. It’s been literally months that I’ve been working on this test, and the resulting 27 page white paper. That’s it for this week.

Domain Name 90

Domain Name Price Conference Software 90

Buzz Marketing for Technology

MAY 18, 2009

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. A more recent example is Naked Pizza, a New Orleans healthful-pizza shop that has been marketing itself via Twitter.

Social Media 100

Social Media Affiliate marketing URL B2B 100